Julia Stoll
Research expert covering TV and video media
Digitalization in the media industry in Sweden - statistics & facts
Digitalization is one of the most wide-reaching transformational processes of the recent past. The transfer of formerly analog information and services into digital systems, accompanied by the rapid development of telecommunication services, has led to profound changes especially in the media industry. In Sweden, a country with one of the highest internet penetration rates worldwide, the shift away from traditional to digital media formats has become particularly visible in recent years. As of 2021, the number of internet users in Sweden stands at 9.12 million, and as internet adoption and mobile usage are both forecast to accelerate in the future, the digitalization and transformation of the Swedish media landscape are not expected to let up anytime soon.
