The source adds the following information: "This report includes information about ads that feature a political party, or a current elected officeholder or candidate for the EU Parliament."
Citation formats
Political ad spend on Google in the European Union 2023-2025
This data shows the amount of money spent on political advertising on Google (and YouTube, and partner companies) since January 1, 2023. As of June 2025, the largest spender was Germany with **** million euros, followed by Romania with **** million and Poland with **** million.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Google. (July 8, 2025). Political advertising spending on Google in selected countries in Europe between January 2023 and June 2025 (in 1,000 euros) [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1032238/political-advertising-spend-in-the-eu/
Google. "Political advertising spending on Google in selected countries in Europe between January 2023 and June 2025 (in 1,000 euros)." Chart. July 8, 2025. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1032238/political-advertising-spend-in-the-eu/
Google. (2025). Political advertising spending on Google in selected countries in Europe between January 2023 and June 2025 (in 1,000 euros). Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1032238/political-advertising-spend-in-the-eu/
Google. "Political Advertising Spending on Google in Selected Countries in Europe between January 2023 and June 2025 (in 1,000 Euros)." Statista, Statista Inc., 8 Jul 2025, https://www.statista.com/statistics/1032238/political-advertising-spend-in-the-eu/
Google, Political advertising spending on Google in selected countries in Europe between January 2023 and June 2025 (in 1,000 euros) Statista, https://www.statista.com/statistics/1032238/political-advertising-spend-in-the-eu/ (last visited May 08, 2026)
Political advertising spending on Google in selected countries in Europe between January 2023 and June 2025 (in 1,000 euros) [Graph], Google, July 8, 2025. [Online]. Available: https://www.statista.com/statistics/1032238/political-advertising-spend-in-the-eu/
