User-generated content

Statistics report about user-generated content

This report covers user-generated content and changes in online behavior. There are chapters on Instagram and TikTok engagement, as well as monetization of content and photo editing apps. Additionally, it looks at search topics, online reviews, and gaming video content.

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Table of contents

Overview

5
  • Premium Statistic Number of internet and social media users worldwide 2025
  • Premium Forecast Number of social network users worldwide 2017-2030
  • Premium Statistic Global social network penetration 2019-2029
  • Premium Statistic Media usage in an online minute 2024
  • Basic Statistic Total global visitor traffic to user-generated content websites 2024

Instagram

6
  • Premium Statistic Instagram: weekly posting frequency 2023-2024, by account size
  • Premium Statistic Instagram: average weekly posts 2024, by format
  • Premium Statistic Daily Instagram Reels posted 2024, by account size
  • Premium Statistic Instagram: Reels weekly posting 2023-2024, by account size
  • Premium Statistic Instagram: Reels engagement 2023-2024, by account size
  • Premium Statistic Instagram: engagement variations 2023-2024, by account size

TikTok

7
  • Premium Statistic TikTok: number of monthly postings 2023, by account type
  • Premium Statistic TikTok: video duration 2024
  • Premium Statistic TikTok: video duration 2024, by followers
  • Premium Statistic TikTok: content engagement rate 2024-2025
  • Premium Statistic TikTok: video views 2023, by length
  • Premium Statistic TikTok: content reach 2024-2025
  • Premium Statistic TikTok: number of interactions 2024-2025

Monetization

4
  • Basic Statistic Highest-grossing content monetization method among U.S. social creators 2021-2024
  • Premium Statistic Most mentioned brands on TikTok worldwide 2025, by influencers' mentions
  • Premium Statistic Key challenges of monetizing content on TikTok worldwide 2025
  • Premium Statistic Perceived impact of AI on work among social media creators worldwide 2025

Photos and selfies

4
  • Premium Statistic Most downloaded photo editor apps U.S. 2025
  • Basic Statistic Most popular photo and video editor apps in the U.S. 2024, by revenues
  • Premium Statistic Uninstall rate of photo and video apps 2024, by region
  • Basic Statistic Lensa AI in-app purchase revenue 2021-2024

Search topics

5
  • Basic Statistic U.S. most popular search topics among Gen Z on selected platforms 2024
  • Basic Statistic Pinterest fashion terms search increases 2025
  • Basic Statistic Pinterest nail art search increases 2023-2024
  • Basic Statistic Pinterest makeup search increases 2025
  • Basic Statistic Pinterest hair search increases 2025

Online reviews

5
  • Premium Forecast Sources of information about products in the U.S. 2025
  • Premium Forecast Sources of inspiration for new products in the U.S. 2025
  • Premium Statistic Number of user reviews and ratings on Tripadvisor worldwide 2014-2025
  • Premium Statistic Number of reviews of best-selling beauty & personal care products on Amazon 2025
  • Premium Statistic Most helpful webpage product details when shopping for beauty online in the U.S. 2024

Gaming video content (GVC)

5
  • Premium Statistic Global gamers engaging with user-generated content 2024
  • Premium Statistic Active streamers on Twitch worldwide 2025
  • Premium Statistic Most popular Twitch streamers worldwide 2025, by hours watched
  • Premium Statistic YouTube: most subscribed gaming channels 2026
  • Basic Statistic YouTube Gaming leading streamers 2025, based on hours watched
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FURTHER REPORTS

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