Mobile marketing and advertising worldwide

Statistics report on mobile marketing and advertising worldwide

This report has been compiled to provide statistical information about mobile marketing and advertising worldwide.

Table of contents

Overview

7
  • Premium Statistic Mobile marketing market size worldwide 2020-2030
  • Premium Statistic Mobile advertising spending worldwide 2007-2024
  • Premium Forecast Mobile revenue share of digital advertising worldwide 2019-2028
  • Premium Forecast Largest mobile advertising markets worldwide 2025, by ad spend
  • Premium Forecast Worldwide mobile advertising spending 2023, by format
  • Premium Statistic Mobile ad spend worldwide in 2022, by OS
  • Premium Statistic Net share of marketers expecting changes in digital ad media budgets worldwide 2026

Segments

4
  • Premium Statistic Mobile in-game ad spend worldwide 2021-2030
  • Premium Statistic Ad spend per application for children vs. non-children mobile apps 2022
  • Premium Statistic Mobile AR ad revenue worldwide 2020-2025
  • Premium Statistic Global ecommerce app install advertising spending 2022, by OS

Metrics

9
  • Premium Statistic Video ad viewability rates worldwide 2022, by device
  • Premium Statistic Mobile display ad viewability rates worldwide 2019-2022
  • Premium Statistic Mobile video ad viewability rates worldwide 2019-2022
  • Premium Statistic Programmatic display ads time-in-view worldwide 2022, by device
  • Premium Statistic Mobile web display ads time-in-view worldwide 2021, by country
  • Premium Statistic In-app rewarded ads eCPM for Android in selected countries 2023
  • Premium Statistic Markets with the highest in-app interstitial ads eCPM for Android 2022
  • Premium Statistic Countries with the highest in-app banner ads eCPM for Android 2022
  • Premium Statistic Most effective ad formats for mobile app user acquisition worldwide 2022

Risks & ad fraud

5
  • Premium Statistic Mobile web video brand risk rate 2022, by country
  • Premium Statistic In-app ad fraud rates worldwide 2024, by OS
  • Premium Statistic Digital ad fraud rate worldwide 2022, by format
  • Premium Statistic Mobile ad fraud rate 2021, by platform
  • Premium Statistic Mobile web video ad fraud rate 2022, by country

Audience

8
  • Premium Statistic Number of internet and social media users worldwide 2025
  • Premium Statistic Weekly time spent consuming online media worldwide 2025, by country
  • Premium Statistic Most popular smartphone activities for global users 2023
  • Premium Statistic Time spent with mobile ads worldwide 2022, by ad size
  • Premium Statistic Time spent with mobile ads worldwide 2022, by day of the week
  • Premium Statistic Time spent with mobile ads worldwide 2022, by time of day
  • Premium Statistic Time spent with mobile ads worldwide 2022, by ad format
  • Premium Statistic Number of mobile adblock users worldwide 2013-2023
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