TikTok

Statistics report about TikTok

This report presents key statistics and insights on the social media platform TikTok. It explores user demographics, creator activity, content trends, and app downloads. In addition, it examines TikTok’s role in online advertising and addresses the ongoing debate over its potential ban in the United States.

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Table of contents

Overview

4
  • Premium Statistic Most valuable media & entertainment brands worldwide 2025
  • Premium Statistic Media usage in an online minute 2024
  • Basic Statistic Most used social networks 2025, by number of users
  • Premium Statistic Brand value of TikTok/Douyin worldwide 2021-2026

Benchmark

5
  • Basic Statistic Global year-on-year social media audience growth 2025
  • Premium Statistic Reach of most popular U.S. smartphone apps 2026
  • Basic Statistic Most valuable brands worldwide 2026
  • Premium Statistic Highest valued unicorn companies worldwide 2025
  • Premium Statistic Highest valued unicorn companies in China 2025

Usage and demographics

5
  • Premium Forecast Global TikTok users 2017-2029
  • Basic Statistic TikTok penetration in selected countries and territories 2025
  • Premium Statistic Countries with the most TikTok users 2025
  • Premium Statistic Age and gender distribution of TikTok audience worldwide 2025
  • Premium Statistic TikTok: distribution of global audiences 2025, by gender

Creators and content

6
  • Premium Statistic Most popular TikTok users worldwide 2026
  • Premium Statistic TikTok: video duration 2024
  • Premium Statistic TikTok: content reach 2024-2025, by account size
  • Premium Statistic TikTok: videos posted weekly 2024-2025, by account size
  • Premium Statistic TikTok: content engagement rate 2024-2025
  • Premium Statistic TikTok: number of interactions 2024-2025

Downloads

5
  • Premium Statistic Most downloaded mobile apps worldwide 2026
  • Premium Statistic TikTok global quarterly downloads 2018-2025
  • Premium Statistic TikTok mobile app global IAP revenues 2018-2025
  • Premium Statistic TikTok iOS revenue in leading markets Q1 2026
  • Premium Statistic In-app purchase revenue of TikTok Q1 2026, by country

Marketing and advertising

6
  • Premium Statistic Most used TikTok ad campaign objectives worldwide 2025
  • Premium Statistic Companies with highest digital ad revenues worldwide 2025
  • Basic Statistic Leading social media platforms used by marketers worldwide 2025
  • Premium Statistic Planned changes in use of selected social media for organic marketing worldwide 2025
  • Premium Statistic Changes in use of video platforms for social media marketing purposes worldwide 2025
  • Premium Statistic Effectiveness of TikTok campaigns in advertising video content worldwide 2023

Community guidelines enforcement

6
  • Premium Statistic Effectiveness of TikTok campaigns in advertising video content worldwide 2023
  • Premium Statistic TikTok: accounts removed 2020-2025
  • Basic Statistic TikTok: account removed 2020-2025, by reason
  • Basic Statistic TikTok: live video sessions suspended 2024
  • Basic Statistic TikTok: live video sessions restored 2025
  • Basic Statistic TikTok: ads removed 2021-2025

Spotlight: U.S. TikTok ban

5
  • Basic Statistic U.S. TikTok content creator alternative in case of platform ban 2024
  • Basic Statistic TikTok ban support among U.S. adults 2024, by party ID
  • Basic Statistic U.S. opinion on new laws that would ban TikTok 2024
  • Premium Statistic U.S. influencers on next major video platform if TikTok is sold or banned 2024
  • Premium Statistic Share of marketers stopping working with influencers on TikTok in the U.S. 2024
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FURTHER REPORTS

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