Super Bowl advertising in the U.S.

Statistics report on Super Bowl advertising in the United States

This report has been compiled to provide statistical information about Super Bowl advertising in the United States.

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Table of contents

Overview

5
  • Basic Statistic Key data on global sports sponsorship revenue 2025
  • Basic Statistic Super Bowl HHDL TV ratings in the U.S. 1990-2026
  • Premium Statistic Super Bowl TV viewership in the U.S. 1990-2026
  • Premium Statistic NFL Super Bowl halftime show viewers in the U.S. 2017-2026
  • Premium Statistic Most popular sports attended in the U.S. in 2024

Sponsorships & financials

7
  • Premium Statistic Team sponsorship spending of major sports leagues in North America in 2023/24
  • Premium Statistic Team sponsorship revenue share of major sports leagues North America 2024
  • Premium Statistic National Football League - average franchise value 2000-2025
  • Basic Statistic Biggest NFL sponsorship categories 2024
  • Basic Statistic Brands with the most NFL endorsement deals 2025
  • Premium Statistic Super Bowl advertising revenue 2003-2025
  • Basic Statistic Average cost 30-second advertisement Super Bowl U.S. broadcast 2002-2026

Top brands

5
  • Premium Statistic Most popular commercials run during Super Bowl LX in the U.S. 2026
  • Premium Statistic Top Super Bowl LX advertisers by social media mentions worldwide 2026
  • Premium Statistic Leading number of advertisements announced for Super Bowl LX 2026, by category
  • Premium Statistic Top Super Bowl LX ads by share of viewers with intense responses in the U.S. 2026
  • Premium Statistic All-time most expensive Super Bowl ads as of 2025

Viewer insights

6
  • Basic Statistic Preferred parts of Super Bowl in the U.S. 2026
  • Premium Statistic Intended platforms for watching major sports events United States 2026
  • Premium Statistic Celebrity Super Bowl endorsement impact on purchase decisions in the U.S. 2025
  • Premium Statistic Share of U.S. viewers who watch Super Bowl for ads 2024
  • Premium Statistic Super Bowl viewers who prefer watching ads for first time before or during game 2024
  • Premium Statistic Most popular Super Bowl ad types in the U.S. 2024
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FURTHER REPORTS

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