Social media advertising in the Netherlands

With social media now an important part of people's daily routines in the Netherlands, can marketers take advantage of these opportunities? This report aims to provide an overview of digital advertising, with a large focus on social media, including:

• Market size;
  How much money is spent on online advertising in the Netherlands?
• Reach;
  Which social media apps reach the most people in the country?
• Audience;
  Which social media should you target to reach, for example, Gen Z and Millennials?
• Biggest influencers;
  A look at the most followed and most popular social media accounts from the country. Includes Facebook, Instagram, YouTube, Twitch and Twitter.
• Curated video;
  A trend that Dutch marketers are increasingly making use of, and plan to use more in the near future.
• Programmatic advertising;
  A large part of online advertising in the Netherlands is sold via programmatic exchanges.