Podcast advertising in the United States

Statistics report on podcast advertising in the United States

This report has been compiled to provide statistical information about podcast advertising in the United States, including charts and graphs displaying an array of marketer and consumer insights. The report also provides data on leading players in the podcasting market.

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Table of contents

Overview

6
  • Premium Statistic Podcast ad spending in the U.S. 2015-2025
  • Premium Statistic Podcast ad spend growth in the U.S. 2021-2024
  • Premium Statistic Brand building campaign share in podcast ad revenue U.S. 2016-2023
  • Premium Statistic Direct response campaign share in podcast ad revenue U.S. 2016-2023
  • Premium Statistic Podcast ad revenue in the U.S. 2021-2023, by genre
  • Premium Statistic Podcast ad revenue in the U.S. 2023, by industry category

Leading players

7
  • Premium Statistic Largest podcast advertisers in the U.S. Q4 2024
  • Premium Statistic iHeartMedia podcast ad revenue in the U.S. 2019-2024
  • Premium Statistic Spotify podcast ad revenue in the U.S. 2019-2024
  • Premium Statistic Podcast share of Spotify ad revenue in the U.S. 2019-2024
  • Premium Statistic Spotify podcast ad revenue change in the U.S. 2020-2024
  • Premium Statistic Amazon podcast ad spending in the U.S. 2023-2024
  • Premium Statistic BetterHelp podcast ad spending in the U.S. Q1-Q4 2025

Marketer usage and insights

6
  • Premium Statistic Top areas global marketers are willing to expand upon in the next year as of 2023
  • Premium Statistic Share of marketers expecting podcast ad spend to increase worldwide 2023, by country
  • Premium Statistic Audio advertising efficiency in the U.S., UK & Canada 2023, by medium
  • Premium Statistic Podcast ad loads in the U.S. Q4 2024-Q4 2025
  • Premium Statistic Most impactful platforms for podcast growth according to podcast agencies U.S. 2024
  • Premium Statistic Media with too much advertising according to marketers worldwide 2023

Consumer insights

9
  • Premium Forecast Number of free podcast listeners in the U.S. 2017-2030
  • Basic Statistic Video podcast preference U.S. users 2024, by category
  • Premium Statistic Habits of video podcast consumption in the U.S. 2024
  • Premium Statistic Most effective ad media in the U.S. 2024
  • Premium Statistic Audio advertising relevance in the U.S., UK & Canada 2023, by medium
  • Premium Statistic Media with least annoying sponsorship ads in the U.S. 2024
  • Premium Statistic Podcast listeners' ad receptivity in the U.S. 2025
  • Premium Statistic Preferred podcast ad types in the U.S. 2023
  • Premium Statistic Top actions Gen Z listeners took after hearing podcast ads in the U.S. 2023
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