In recent years, the digital advertising share in Sweden increased, amounting to **** percent as of 2018. Furthermore, the online share was forecast reaching over ********** of the total ad spending in 2024.
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GroupM. (December 2, 2019). Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024 [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM. "Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024." Chart. December 2, 2019. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM. (2019). Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM. "Digital Share of Advertising Spending in Sweden from 2012 to 2018, with a Forecast until 2024." Statista, Statista Inc., 2 Dec 2019, https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/
GroupM, Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024 Statista, https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/ (last visited May 08, 2026)
Digital share of advertising spending in Sweden from 2012 to 2018, with a forecast until 2024 [Graph], GroupM, December 2, 2019. [Online]. Available: https://www.statista.com/statistics/973326/digital-share-of-advertising-spending-in-sweden/
