Share of digital in advertising expenditure in Poland from 2012 to 1st half 2024

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Release date

September 2024

Region

Poland

Survey time period

2012 to H1 2024

Supplementary notes

*Only digital search and digital non-search.

Citation formats

Digital share in advertising spending in Poland 2012-2024

Published by
J. G. Navarro,
Nov 28, 2025

In the first half of 2024, the internet accounted for more than ** percent of the total advertising expenditure in Poland. 

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Overview

6

Russia

4

Czechia

8

Ukraine

4

Hungary

7

Poland

8

Romania

5

Slovakia

5

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Topics

Digital advertising in CEEDigital advertising in GermanyDigital advertising in the UKDigital advertising in RussiaDigital advertising in France
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