Share of digital in advertising revenue worldwide from 2023 to 2028

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Release date

December 2025

Region

Worldwide

Survey time period

December 2025

Supplementary notes

* Forecast.

Citation formats

Share of digital ad revenue worldwide 2023-2028

Published by
J. G. Navarro,
Feb 10, 2026

In 2024, digital advertising accounted for roughly ** percent of total ad revenue worldwide. The share is expected to surpass ** percent in 2028. 

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Statistics on " Digital advertising in the United States "

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Global overview

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U.S. overview

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Formats

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Marketer insights

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Consumer insights

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Spotlight: data privacy in digital advertising

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Topics

Digital advertising in the U.S.Advertising in the United StatesDigital advertising formats in the U.S.Programmatic advertising worldwideDigital advertising worldwide
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