* Forecast. Digital display ads transacted and fulfilled via automation, including everything from publisher-erected APIs to more standardized RTB technology; includes in-stream video such as those appearing before, during or after digital video content in a video player (pre-roll, mid-roll, post-roll video ads) and video overlays; includes social network in-stream video advertising in platforms such as Facebook Watch and Snapchat Shows; includes outstream video such as native, in-feed (including video ads in Facebook's News Feed and Twitter's Promoted Tweets), in-article, in-banner and intersitial video ads; appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices for all formats mentioned.
Citation formats
Programmatic digital video ad spend growth in the U.S. 2019-2023
In 2021, programmatic digital video advertising spending in the United States was expected to increase by **** percent. In 2021, the expenditure stood at ***** billion U.S. dollars and it was forecast to reach nearly ** billion dollars in 2023.
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eMarketer. (January 26, 2022). Change in programmatic digital video advertising spending in the United States from 2019 to 2023 [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
eMarketer. "Change in programmatic digital video advertising spending in the United States from 2019 to 2023." Chart. January 26, 2022. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
eMarketer. (2022). Change in programmatic digital video advertising spending in the United States from 2019 to 2023. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
eMarketer. "Change in Programmatic Digital Video Advertising Spending in The United States from 2019 to 2023." Statista, Statista Inc., 26 Jan 2022, https://www.statista.com/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
eMarketer, Change in programmatic digital video advertising spending in the United States from 2019 to 2023 Statista, https://www.statista.com/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/ (last visited May 09, 2026)
Change in programmatic digital video advertising spending in the United States from 2019 to 2023 [Graph], eMarketer, January 26, 2022. [Online]. Available: https://www.statista.com/statistics/329241/programmatic-digital-video-ad-spend-growth-usa/
