Distribution of pages with desktop video ad impressions registered around content posing a threat to brands in the United Kingdom (UK) in 2nd half 2021, by threat category
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Among pages with desktop video ad impressions, content related to illegal drugs was registered on **** percent of pages presenting content posing a threat to brands in the United Kingdom in the second half of 2021. This was the largest brand safety threat in the UK in that period of time. Violence was the second largest, with **** percent of such pages.
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Performance Marketing World. (March 31, 2022). Distribution of pages with desktop video ad impressions registered around content posing a threat to brands in the United Kingdom (UK) in 2nd half 2021, by threat category [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1310651/desktop-video-brand-risk-category-uk/
Performance Marketing World. "Distribution of pages with desktop video ad impressions registered around content posing a threat to brands in the United Kingdom (UK) in 2nd half 2021, by threat category." Chart. March 31, 2022. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1310651/desktop-video-brand-risk-category-uk/
Performance Marketing World. (2022). Distribution of pages with desktop video ad impressions registered around content posing a threat to brands in the United Kingdom (UK) in 2nd half 2021, by threat category. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1310651/desktop-video-brand-risk-category-uk/
Performance Marketing World. "Distribution of Pages with Desktop Video Ad Impressions Registered around Content Posing a Threat to Brands in The United Kingdom (Uk) in 2nd Half 2021, by Threat Category." Statista, Statista Inc., 31 Mar 2022, https://www.statista.com/statistics/1310651/desktop-video-brand-risk-category-uk/
Performance Marketing World, Distribution of pages with desktop video ad impressions registered around content posing a threat to brands in the United Kingdom (UK) in 2nd half 2021, by threat category Statista, https://www.statista.com/statistics/1310651/desktop-video-brand-risk-category-uk/ (last visited May 08, 2026)
Distribution of pages with desktop video ad impressions registered around content posing a threat to brands in the United Kingdom (UK) in 2nd half 2021, by threat category [Graph], Performance Marketing World, March 31, 2022. [Online]. Available: https://www.statista.com/statistics/1310651/desktop-video-brand-risk-category-uk/
