Share of connected TV (CTV) in video advertising impressions worldwide in 2021, by region

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Release date

May 2022

Region

Worldwide

Survey time period

2021

Supplementary notes

Methodology: data based on an analysis of 286 billion video ad impressions served on the source's platform, across mobile, desktop, CTV devices, and social platforms.

Citation formats

CTV share in video ad impressions worldwide 2021, by region

Published by
J. G. Navarro,
Nov 28, 2025
In 2021, the share of connected TV (CTV) in video advertising impressions was the highest in North America, at ** percent. Europe, the Middle East, and Africa (EMEA) and Latin America followed, both with ** percent. In Asia-Pacific, the share stood at ** percent.
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