Share of programmatic in digital media investments according to marketers worldwide in 2019, by region

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Release date

August 2020

Region

Worldwide

Survey time period

Q4 2019 and Q1 2020

Number of respondents

48 respondents

Special properties

among marketers with global responsibility for media and programmatic

Citation formats

Share of programmatic in digital ad budgets worldwide 2019, by region

Published by
J. G. Navarro,
Nov 28, 2025
During a 2019/2020 survey carried out among marketers with global responsibility for media and programmatic, it was found that ** percent of Latin American digital media investments was bought programmatically in 2019. In the United States and Canada, the share stood at ** percent.
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Topics

Programmatic advertising in EuropeProgrammatic advertising in the UKProgrammatic advertising worldwideDigital advertising in EuropeProgrammatic advertising in the United States
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