Advertising spending worldwide from 2019 to 2029 (in trillion U.S. dollars)

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Release date

July 2025

Region

Worldwide

Survey time period

2019 to 2024

Supplementary notes

* Forecast.

Data preceding 2024 retrieved from earlier releases.

Citation formats

Advertising spending worldwide 2019-2029

Published by
J. G. Navarro,
May 4, 2026

In 2026, global advertising spending will reach an estimated *** trillion U.S. dollars, up from *** trillion dollars a year earlier. The annual value was projected to continue to expand, surpassing *** trillion dollars by 2029.

World's top advertising channels

According to another source's forecasts, the digital out-of-home (DOOH) segment was expected to be the world's fastest-growing ad medium for most of the decade, followed by online non-search. The digital segment entered a new phase as artificial intelligence (AI)-powered solutions posed new challenges and opportunities for advertisers and media alike.

Leading markets

In 2025, the United States came in first on the ranking of economies by ad spending. It stood far ahead of the second place, China, and both left the United Kingdom and Japan nearly tied for the third place.

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