Annual advertising spending growth in China in 2024, by leading industry

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Release date

February 2025

Region

China

Survey time period

2024

Special properties

the ranking is based on the amount of ad spending

Citation formats

Ad spend growth in China 2024, by top industry

Published by
J. G. Navarro,
Nov 28, 2025

The food industry spent the most on advertising in China in 2024, registering a *** percent year-on-year growth rate. Among the top ten industries, apparel advertisers were the fastest-growing ad spenders (**** percent), whereas beverage brands scaled back their ad spend by **** percent.

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Regional overview

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Global overview

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Digital media

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Traditional media

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Leading advertisers

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Topics

Advertising in ChinaLuxury marketing in ChinaWeChat marketingMedia industry in ChinaAdvertising in the Asia-Pacific region
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