Total out-of-home advertising (OOH) spending in the United States from 2022 to 2028 (in billion U.S. dollars)

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Release date

November 2024

Region

United States

Survey time period

2022 and 2023

Special properties

including digital (DOOH) and traditional OOH advertising, encompassing billboards, transit, street furniture, alternative, and cinema ad media

Supplementary notes

* Statista calculated the figure based on the source's data.

** Forecast.

Citation formats

Total out-of-home (OOH) ad spending in the U.S. 2022-2028

Published by
J. G. Navarro,
Nov 28, 2025

In 2025, total out-of-home (OOH) advertising spending in the United States will exceed a forecast *** billion U.S. dollars, up from an estimated *** billion dollars in 2024. The annual figure was projected to continue to rise, reaching nearly **** billion dollars by 2028.

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Topics

Outdoor advertising in the U.S.Advertising agencies in the U.S.Advertising consumption and perception in the U.S.Programmatic digital out-of-home (prDOOH) advertisingSustainability in advertising & marketing in the United States
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