Out-of-home (OOH) advertising as a percentage of total ad spending in the United States from 2023 to 2028

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Release date

July 2024

Region

United States

Survey time period

2023

Special properties

including digital (DOOH) and traditional OOH advertising, encompassing billboards, transit, street furniture, alternative, and cinema ad media

Supplementary notes

* Forecast.

Citation formats

OOH media's share in total ad spending in the U.S. 2023-2028

Published by
J. G. Navarro,
Nov 28, 2025

In 2025, out-of-home (OOH) media will account for a forecast *** percent of total advertising spending in the United States, down from an estimated *** percent a year earlier. The share was projected to continue to decrease as the decade unfolds, standing at *** percent by 2028. The same source expected the U.S. OOH ad spend to exceed *** billion U.S. dollars in 2025.

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Topics

Outdoor advertising in the U.S.Advertising agencies in the U.S.Advertising consumption and perception in the U.S.Programmatic digital out-of-home (prDOOH) advertisingSustainability in advertising & marketing in the United States
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