Over ** percent of Brazilian consumers already used social media platforms to make an online purchase, according to a 2025 survey. Around ** percent of social media users have not used the platforms with that purpose.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
E-commerce Trends (Brazil). (July 29, 2025). Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1620761/brazil-social-media-platforms-used-to-buy-products/
E-commerce Trends (Brazil). "Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025." Chart. July 29, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1620761/brazil-social-media-platforms-used-to-buy-products/
E-commerce Trends (Brazil). (2025). Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1620761/brazil-social-media-platforms-used-to-buy-products/
E-commerce Trends (Brazil). "Share of Shoppers Who Use Social Media Platforms to Make An Online Purchase in Brazil in 2025." Statista, Statista Inc., 29 Jul 2025, https://www.statista.com/statistics/1620761/brazil-social-media-platforms-used-to-buy-products/
E-commerce Trends (Brazil), Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025 Statista, https://www.statista.com/statistics/1620761/brazil-social-media-platforms-used-to-buy-products/ (last visited May 07, 2026)
Share of shoppers who use social media platforms to make an online purchase in Brazil in 2025 [Graph], E-commerce Trends (Brazil), July 29, 2025. [Online]. Available: https://www.statista.com/statistics/1620761/brazil-social-media-platforms-used-to-buy-products/
