Percentage of TikTok users who had already purchased something following an ad on the platform in Brazil as of January 2025

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Release date

February 2025

Region

Brazil

Survey time period

January 2025

Number of respondents

2,006 respondents

Age group

18 years and older

Method of interview

Online survey

Citation formats

Share of users who had already purchased something due to a TikTok ad in Brazil 2025

Published by
J. G. Navarro,
Nov 28, 2025

As of January 2025, little more than ********* of TikTok users surveyed in Brazil said they had already bought something due to an advertisement seen on the platform. According to the same study, nearly **** of Brazilian users disliked ads and sponsored content on TikTok.

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Overview

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Audiences

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Brands

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Marketers' & influencers' perspectives

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Spotlight: TikTok audience

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Topics

Digital advertising in BrazilSocial media usage in BrazilAdvertising in BrazilAdvertising in MexicoMedia in Brazil
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* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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per month, billed annually 1
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  • Premium Statistics

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For teams of up to 5 people
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