Number of subscription over-the-top (OTT) video viewers in the United States in 2024, by platform (in millions)

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Release date

August 2024

Region

United States

Survey time period

February 2024

Special properties

forecast; watching services at least once per month

Citation formats

Subscription OTT video viewers in the U.S. 2024, by platform

Published by Statista Research Department, Nov 27, 2025

A forecast from February 2024 suggests that Netflix will amass nearly *** million viewers by the end of the year in the U.S., making it the most popular subscription OTT video platform. Amazon is likely to reach around *** million users, while Hulu is estimated to have ***** million viewers.

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Statistics on " Hulu "

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Content

8

Subscribers and users

6

Accolades

3

Overview

8

Competitors

6

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Topics

Subscription video-on-demand in the United StatesAmazon Prime VideoHuluMaxNetflix usage in the United States
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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