In the fourth quarter of 2024, Amazon Prime Video gained the most new subscribers among subscription video-on-demand platforms in the United States, with a share of **** percent. Paramount+ recorded the second-highest growth in new subscribers, followed by Hulu.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Kantar. (September 2, 2025). Share of new subscription video-on-demand subscribers in the United States from 1st quarter 2022 to 4th quarter 2024, by platform [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/958094/share-new-svod-subscribers-us-platforms/
Kantar. "Share of new subscription video-on-demand subscribers in the United States from 1st quarter 2022 to 4th quarter 2024, by platform." Chart. September 2, 2025. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/958094/share-new-svod-subscribers-us-platforms/
Kantar. (2025). Share of new subscription video-on-demand subscribers in the United States from 1st quarter 2022 to 4th quarter 2024, by platform. Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/958094/share-new-svod-subscribers-us-platforms/
Kantar. "Share of New Subscription Video-on-demand Subscribers in The United States from 1st Quarter 2022 to 4th Quarter 2024, by Platform." Statista, Statista Inc., 2 Sep 2025, https://www.statista.com/statistics/958094/share-new-svod-subscribers-us-platforms/
Kantar, Share of new subscription video-on-demand subscribers in the United States from 1st quarter 2022 to 4th quarter 2024, by platform Statista, https://www.statista.com/statistics/958094/share-new-svod-subscribers-us-platforms/ (last visited May 08, 2026)
Share of new subscription video-on-demand subscribers in the United States from 1st quarter 2022 to 4th quarter 2024, by platform [Graph], Kantar, September 2, 2025. [Online]. Available: https://www.statista.com/statistics/958094/share-new-svod-subscribers-us-platforms/