Apple charges developers a 30 percent fee on in-app payments and subscriptions. On the Apple App Store, developers and publishers can distribute their mobile applications and earn revenues from having customers buying subscriptions or one-time mobile experiences and virtual goods. Since its launch in July 2008, the Apple App Store business model has been based on hosting mobile apps for a fee charged to developers on their in-app sales or paid app revenues. However, since 2020, app publishers have been engaging in a legal battle with Apple to allow third-party payment options and lower commission fees. After the complaints of several high-profile app publishers such as Epic Games, Spotify, and Match Group, Apple has been hit with fines, especially in the European Union - where the region's EU Digital Markets Act (DMA) regulates the tech sector. Since August 2024, publishers in the EU will be subjected to a standard 17 percent commission fee on in-app purchases made via iOS and iPadOS.
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Statista. (October 8, 2024). Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024 [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
Statista. "Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024." Chart. October 8, 2024. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
Statista. (2024). Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
Statista. "Commission Rates Applied by The Apple App Store Worldwide and in The European Union (Eu) as of September 2024." Statista, Statista Inc., 8 Oct 2024, https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
Statista, Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024 Statista, https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/ (last visited May 09, 2026)
Commission rates applied by the Apple App Store worldwide and in the European Union (EU) as of September 2024 [Graph], Statista, October 8, 2024. [Online]. Available: https://www.statista.com/statistics/1497695/revenue-split-apple-app-store-eu-global/
