Share of data points collected and used to track iOS apps users worldwide as of May 2023, by category

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Release date

December 2023

Region

Worldwide

Survey time period

May 17, 2023

Special properties

iOS apps only, analysis of 100 apps across 10 app categories

Supplementary notes

According to the source: "The App Store lists 32 unique data points that can be collected across 12 unique data point categories."

Citation formats

Data collection and tracking on global iOS apps 2023, by category

Published by Statista Research Department, Nov 28, 2025

As of May 2023, approximately ** percent of all data collected by travel and mobility iOS apps were linked to the users' identity. However, only ** percent of the collected data were users to track users of apps in this category. Shopping and food delivery apps used **** percent of the collected data for tracking purposes, while AI tool apps hosted on the Apple App Store used **** percent of the collected data for tracking their users.

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