Data provided in this domain are collected on a yearly basis by the National Statistical Institutes (NSIs) and are based on the annual Eurostat model questionnaires on ICT (Information and Communication Technologies) usage and e-commerce in enterprises.
NACE classification: wholesale and retail trade; repair of motor vehicles and motorcyclesÂ
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Wholesale and retail enterprises using AI in the EU 2025, by country
Denmark, Finland, and Sweden were the European countries with the highest use of artificial intelligence (AI) technologies among wholesale and retail trade enterprises in 2025. In the mentioned countries, more than 33 percent of enterprises in the wholesale and retail trade sector used at least one type of AI-based technology in the considered year.
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Eurostat. (February 27, 2026). Share of wholesale and retail trade enterprises using artificial intelligence (AI) technologies in the European Union in 2025, by country [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1469773/wholesale-and-retail-enterprises-using-ai-by-country/
Eurostat. "Share of wholesale and retail trade enterprises using artificial intelligence (AI) technologies in the European Union in 2025, by country." Chart. February 27, 2026. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1469773/wholesale-and-retail-enterprises-using-ai-by-country/
Eurostat. (2026). Share of wholesale and retail trade enterprises using artificial intelligence (AI) technologies in the European Union in 2025, by country. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1469773/wholesale-and-retail-enterprises-using-ai-by-country/
Eurostat. "Share of Wholesale and Retail Trade Enterprises Using Artificial Intelligence (Ai) Technologies in The European Union in 2025, by Country." Statista, Statista Inc., 27 Feb 2026, https://www.statista.com/statistics/1469773/wholesale-and-retail-enterprises-using-ai-by-country/
Eurostat, Share of wholesale and retail trade enterprises using artificial intelligence (AI) technologies in the European Union in 2025, by country Statista, https://www.statista.com/statistics/1469773/wholesale-and-retail-enterprises-using-ai-by-country/ (last visited May 09, 2026)
Share of wholesale and retail trade enterprises using artificial intelligence (AI) technologies in the European Union in 2025, by country [Graph], Eurostat, February 27, 2026. [Online]. Available: https://www.statista.com/statistics/1469773/wholesale-and-retail-enterprises-using-ai-by-country/