Consumer actions to combat shrinkflation in the United States in 2024, by age group

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Release date

March 2024

Region

United States

Survey time period

March 5 to 6, 2024

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

US adults who are 'very' or 'somewhat' concerned about shrinkflation

Method of interview

Online survey

Supplementary notes

The question was originally stated as: "You previously mentioned that you are concerned about shrinkflation. Which, if any, of the following are you likely to do over the next three months (i.e. until May 2024) as a result of shrinkflation?
Multiple answers possible

Citation formats

Steps consumers will take to combat shrinkflation by age group in the U.S. 2024

Published by Statista Research Department, Nov 25, 2025

According to a survey carried out in March 2024, ** percent of U.S. respondents aged 45 to 64 stated being likely to stop purchasing some products in order to combat shrinkflation. Another ** percent of those aged 30 to 44 were likely to purchase generic products over name brand products for the same reason.

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Inflation

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Store selection

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Expenditure

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Topics

U.S. generations: grocery shopping behaviorDemographic developmentFood shopping behavior in the U.S.U.S. Gen Z & millennials: consumer goods and shopping behaviorMillennials
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