In the United States, in the 52 weeks ending December 29, 2024, food and beverage private label dollar share was highest among Generation Z and boomers, at 20.2 percent. In contrast, 19.8 percent of Generation X shopped private label.
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Circana. (April 6, 2025). Dollar share of food and beverage private label in the United States in 2024, by generation [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1249570/us-private-label-dollar-share-by-generation/
Circana. "Dollar share of food and beverage private label in the United States in 2024, by generation." Chart. April 6, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1249570/us-private-label-dollar-share-by-generation/
Circana. (2025). Dollar share of food and beverage private label in the United States in 2024, by generation. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1249570/us-private-label-dollar-share-by-generation/
Circana. "Dollar Share of Food and Beverage Private Label in The United States in 2024, by Generation." Statista, Statista Inc., 6 Apr 2025, https://www.statista.com/statistics/1249570/us-private-label-dollar-share-by-generation/
Circana, Dollar share of food and beverage private label in the United States in 2024, by generation Statista, https://www.statista.com/statistics/1249570/us-private-label-dollar-share-by-generation/ (last visited May 07, 2026)
Dollar share of food and beverage private label in the United States in 2024, by generation [Graph], Circana, April 6, 2025. [Online]. Available: https://www.statista.com/statistics/1249570/us-private-label-dollar-share-by-generation/
