Share of digital media experts that used attention measurement in the United States as of August 2023

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Sources

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Release date

December 2023

Region

North America, United States

Survey time period

August 2023

Number of respondents

255 respondents

Special properties

among digital media experts at brands, agencies, and publishers

Supplementary notes

* Figure for "does not use attention measurement" calculated by Statista based on data provided by the source. <br>

The source interviewed: <br>

  • 100 experts at brands, <br>
  • 104 experts at agencies, <br>
  • 54 experts at publishers. <br>

The source does not provide information about the type of survey used.

Citation formats

Popularity of attention measurement in digital media in the U.S. 2023

Published by Statista Research Department, Nov 28, 2025

During a November 2023 survey carried out among digital media experts from the United States, ** percent if respondents stated that their company used attention measurement; the remaining ** said their companies did not.

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