German business-to-business (B2B) companies gave insight into whether or not they think that offline sales will be cannibalized by e-commerce in 2023. ********** of them believed that e-commerce will takeover 30 to 50 percent of offline sales.
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ECC Köln. (March 1, 2023). Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023 [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1418429/germany-b2b-channel-cannibalization/
ECC Köln. "Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023." Chart. March 1, 2023. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1418429/germany-b2b-channel-cannibalization/
ECC Köln. (2023). Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1418429/germany-b2b-channel-cannibalization/
ECC Köln. "Share of B2b Offline Sales Likely to Be Cannibalized by B2b E-commerce in Germany in 2023." Statista, Statista Inc., 1 Mar 2023, https://www.statista.com/statistics/1418429/germany-b2b-channel-cannibalization/
ECC Köln, Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023 Statista, https://www.statista.com/statistics/1418429/germany-b2b-channel-cannibalization/ (last visited May 09, 2026)
Share of B2B offline sales likely to be cannibalized by B2B e-commerce in Germany in 2023 [Graph], ECC Köln, March 1, 2023. [Online]. Available: https://www.statista.com/statistics/1418429/germany-b2b-channel-cannibalization/
