Percentage of WhatsApp users who received messages and sales offers through the app from companies they had never contacted through that channel in Brazil as of April 2024

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Release date

July 2024

Region

Brazil

Survey time period

April 2024

Number of respondents

1,100 respondents

Age group

18 years and older

Special properties

among WhatsApp users

Method of interview

Online survey

Citation formats

Share of WhatsApp users messaged by companies they had never contacted in Brazil 2024

Published by
J. G. Navarro,
Nov 28, 2025

As of April 2024, around ** percent of WhatsApp users surveyed in Brazil reported having received messages and sales offers through the app from companies they had never contacted through that channel. According to the same study, over half of WhatsApp users in Brazil disliked it when companies used automatic replies on the app.

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Topics

WhatsApp marketing in BrazilWhatsApp in BrazilAdvertising in BrazilInfluencer marketing in BrazilDigital advertising in Brazil
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* For commercial use only

Basic Account

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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$199 USD
per month, billed annually 1
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  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,399 USD
per month, billed annually 1
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