According to data from a survey recently conducted in the United States, the leading hair care brand among female teenagers in that year was Amika, with nine percent of consumers choosing this brand. This was followed by brands Not Your Mother's and Olaplex.
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Piper Sandler. (April 3, 2025). Leading hair care brands among teenagers in the United States in 2025 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1378999/leading-hair-care-brands-among-gen-z-in-the-us/
Piper Sandler. "Leading hair care brands among teenagers in the United States in 2025." Chart. April 3, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1378999/leading-hair-care-brands-among-gen-z-in-the-us/
Piper Sandler. (2025). Leading hair care brands among teenagers in the United States in 2025. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1378999/leading-hair-care-brands-among-gen-z-in-the-us/
Piper Sandler. "Leading Hair Care Brands among Teenagers in The United States in 2025." Statista, Statista Inc., 3 Apr 2025, https://www.statista.com/statistics/1378999/leading-hair-care-brands-among-gen-z-in-the-us/
Piper Sandler, Leading hair care brands among teenagers in the United States in 2025 Statista, https://www.statista.com/statistics/1378999/leading-hair-care-brands-among-gen-z-in-the-us/ (last visited May 07, 2026)
Leading hair care brands among teenagers in the United States in 2025 [Graph], Piper Sandler, April 3, 2025. [Online]. Available: https://www.statista.com/statistics/1378999/leading-hair-care-brands-among-gen-z-in-the-us/