The source adds the following information: "Popularity is the % of people who have a positive opinion of a hair care brand." The results have been weighted to represent the entire population.
The exact number of surveyed respondents was not provided.Â
The release date is when the data was accessed.
Citation formats
Most popular hair care brands among men in the U.S. Q4 2024
According to the results of a recent survey, in the fourth quarter of 2024, the most popular hair care brand among men in the United States was Head & Shoulders, with 61 percent of male respondents stating that they had a positive opinion of it. Pantene and Herbal Essences followed with a percentage of over 50 percent.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
YouGov. (March 26, 2025). Most popular hair care brands among men in the United States in the 4th quarter of 2024 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1295917/popular-hair-care-brands-among-men-in-the-us/
YouGov. "Most popular hair care brands among men in the United States in the 4th quarter of 2024." Chart. March 26, 2025. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1295917/popular-hair-care-brands-among-men-in-the-us/
YouGov. (2025). Most popular hair care brands among men in the United States in the 4th quarter of 2024. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1295917/popular-hair-care-brands-among-men-in-the-us/
YouGov. "Most Popular Hair Care Brands among Men in The United States in The 4th Quarter of 2024." Statista, Statista Inc., 26 Mar 2025, https://www.statista.com/statistics/1295917/popular-hair-care-brands-among-men-in-the-us/
YouGov, Most popular hair care brands among men in the United States in the 4th quarter of 2024 Statista, https://www.statista.com/statistics/1295917/popular-hair-care-brands-among-men-in-the-us/ (last visited May 07, 2026)
Most popular hair care brands among men in the United States in the 4th quarter of 2024 [Graph], YouGov, March 26, 2025. [Online]. Available: https://www.statista.com/statistics/1295917/popular-hair-care-brands-among-men-in-the-us/
