Bounce rate of leading sex toy websites worldwide in April 2024

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Release date

May 2024

Region

Worldwide

Survey time period

April 2024

Supplementary notes

The source defines bounce rate as the average percentage of website visitors who leave after viewing only one page on the site.
The date of release is that of last access.

Citation formats

Bounce rate of leading sex toy websites worldwide 2024

Published by Statista Research Department, Nov 28, 2025

Among some of the leading sex toy websites worldwide, lelo.com recorded the highest bounce rate in April 2024, at around ** percent. In contrast, lovehoney.co.uk recorded the lowest bounce rate that month at ***** percent. 

Bounce rate is a marketing term used in web traffic analysis reflecting the percentage of visitors who enter the site and then leave without further action, such as making a purchase or viewing other pages within the website ("bounce").

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