Share of global consumers purchasing sex toys online in 2nd quarter 2023, by generation

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Release date

November 2023

Region

Worldwide

Survey time period

Q2 2023

Number of respondents

19,293 respondents

Supplementary notes

Consumers participated in the survey in the following countries: the U.S., UK, Australia, Germany, Austria, the Netherlands, Belgium, France, Sweden, Norway, Finland, New Zealand, Italy, Poland, Portugal, Spain, Czechia, Greece
Date of release is date of access.

Citation formats

Share of shoppers buying erotic materials and toys online 2023, by generation

Published by Statista Research Department, Nov 28, 2025
In the second quarter of 2023, approximately ** percent of Generation Z shoppers worldwide reported buying erotic materials and toys online. In comparison, that figure stood at around ** percent for Baby Boomers.
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Statistics on " Sex toys e-commerce "

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Overview

6

Key players

8

Reach & Traffic

6

Online shoppers

5

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Topics

Sex toys e-commerceLove and sex in South KoreaSexual health in the UKSexual health in ItalySex toy market in the United States
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