The study was conducted in the following 18 countries:
- Europe: United Kingdom, Spain, France, Netherlands, Germany.
- APAC: China, Japan, Thailand, Indonesia, Australia, India.
- LATAM: Brazil, Argentina, Mexico, Colombia.
- USA.
- UAE.
- South Africa.
Citation formats
Most used online channels to purchase home furnishings worldwide 2022
In 2022, ** percent of global respondents named Amazon as the most likely place they would purchase home furnishings online, more than any other purchase channel. The second most popular channel was retailer sites, named by ** percent of respondents. Notably, significant fraction of respondents (** percent) said they never buy home furnishing products online.
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Wunderman Thompson Commerce. (August 1, 2022). Online channel most likely to be used to purchase home furnishings worldwide in 2022 [Graph]. In Statista. Retrieved May 07, 2026, from https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
Wunderman Thompson Commerce. "Online channel most likely to be used to purchase home furnishings worldwide in 2022." Chart. August 1, 2022. Statista. Accessed May 07, 2026. https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
Wunderman Thompson Commerce. (2022). Online channel most likely to be used to purchase home furnishings worldwide in 2022. Statista. Statista Inc.. Accessed: May 07, 2026. https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
Wunderman Thompson Commerce. "Online Channel Most Likely to Be Used to Purchase Home Furnishings Worldwide in 2022." Statista, Statista Inc., 1 Aug 2022, https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
Wunderman Thompson Commerce, Online channel most likely to be used to purchase home furnishings worldwide in 2022 Statista, https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/ (last visited May 07, 2026)
Online channel most likely to be used to purchase home furnishings worldwide in 2022 [Graph], Wunderman Thompson Commerce, August 1, 2022. [Online]. Available: https://www.statista.com/statistics/1341747/purchase-channels-for-home-furnishings/
