The question was orginally phrased by the source as: "Thinking again of the most recent product you bought in each category, how loyal are you to each?"
Citation formats
Alcohol brand loyalty in the U.S. in 2023, by segment
********* percent of American consumers considered themselves loyal to the last brand of beer that they purchased, as of September 2023. A further ** and ** percent considered themselves loyal to liquor or wine brands, respectively.
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Provoke Insights. (November 1, 2024). Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment [Graph]. In Statista. Retrieved May 09, 2026, from https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights. "Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment." Chart. November 1, 2024. Statista. Accessed May 09, 2026. https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights. (2024). Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment. Statista. Statista Inc.. Accessed: May 09, 2026. https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights. "Share of Consumers That Only or Mostly Purchase The Same Brand of Alcohol in The United States in 2023, by Segment." Statista, Statista Inc., 1 Nov 2024, https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
Provoke Insights, Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment Statista, https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/ (last visited May 09, 2026)
Share of consumers that only or mostly purchase the same brand of alcohol in the United States in 2023, by segment [Graph], Provoke Insights, November 1, 2024. [Online]. Available: https://www.statista.com/statistics/1336982/us-alcohol-brand-loyalty-by-segment/
