Usage rate of Buy Now, Pay Later (BNPL) services in Japan as of April 2025, by age group

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Source

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Release date

June 2025

Region

Japan

Survey time period

April 4 to 9, 2025

Number of respondents

20,000*

Age group

16-69 years

Special properties

multiple answers possible

Method of interview

Online survey

Supplementary notes

*Age distribution of sample:
16 to 19 years: n=1,138
20 to 29 years: n=2,993
30 to 39 years: n=3,452
40 to 49 years: n=4,489
50 to 59 years: n=4,081
60 to 69 years: n=3,847

Figures reflect the share of respondents who stated that they use the respective service.

The source defines BNPL in a broad sense.

Citation formats

Usage rate of Buy Now, Pay Later services in Japan 2025, by age group

Published by Statista Research Department, Nov 27, 2025

According to a survey conducted in April 2025, the share of consumers using Buy Now, Pay Later (BNPL) services in Japan was highest among people in their ********, at ** percent. Around ** percent of respondents aged ** to ** years reported using BNPL services.

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