* Forecast. Digital advertising can appear on websites or apps focused on retail ecommerce, or be purchased through a demand-side platform (DSP) or retailer's media network. Examples of ecommerce sites include Amazon, Walmart, and eBay. Retail media networks, like Amazon's DSP and Etsy's Offsite Ads, also involve ads purchased via these networks, even if they don't appear on ecommerce platforms.
In 2023, retail media advertising spending in Canada amounted to an estimated **** billion Canadian dollars. The annual value was projected to reach *** billion dollars by 2025. To compare, the Canadian digital ad spending was projected to reach ***** billion dollars in 2025.
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eMarketer. (February 11, 2025). Retail media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars) [Graph]. In Statista. Retrieved May 08, 2026, from https://www.statista.com/statistics/1252545/retail-media-ad-spend-canada/
eMarketer. "Retail media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars)." Chart. February 11, 2025. Statista. Accessed May 08, 2026. https://www.statista.com/statistics/1252545/retail-media-ad-spend-canada/
eMarketer. (2025). Retail media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars). Statista. Statista Inc.. Accessed: May 08, 2026. https://www.statista.com/statistics/1252545/retail-media-ad-spend-canada/
eMarketer. "Retail Media Advertising Spending in Canada from 2023 to 2028 (in Billion Canadian Dollars)." Statista, Statista Inc., 11 Feb 2025, https://www.statista.com/statistics/1252545/retail-media-ad-spend-canada/
eMarketer, Retail media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars) Statista, https://www.statista.com/statistics/1252545/retail-media-ad-spend-canada/ (last visited May 08, 2026)
Retail media advertising spending in Canada from 2023 to 2028 (in billion Canadian dollars) [Graph], eMarketer, February 11, 2025. [Online]. Available: https://www.statista.com/statistics/1252545/retail-media-ad-spend-canada/
