Global commerce via the Apple App Store by vertical 2024| Statista

Estimated commerce facilitated by the Apple App Store ecosystem worldwide in 2024, by vertical (in billion U.S. dollars)

Characteristic	Sales in billion U.S. dollars
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Release date

June 2025

More information

Region

Worldwide

Survey time period

2024

Supplementary notes

* Totals may not sum due to rounding. Estimates may not be directly comparable to previous reports due to periodic updates made by third-party sources. Revisions to third-party sources are typically related to incorporating new, higher-quality data sources, adjusting the weights assigned to different sources, or updating foreign-exchange rate assumptions.

** Billings and sales from digital goods and services are not the same as App Store billings. Sales from digital goods and services purchased elsewhere but used on apps on Apple devices are included, while billings from in-app purchases made via the App Store but used elsewhere are excluded. The estimate relies on third-party sources and Apple data.

*** Sales from physical goods and services rely on estimates from third-party sources. For general retail and grocery, total e-commerce and m-commerce sales are based on EMARKETER, “Country Retail eCommerce and mCommerce Sales”. See Appendix for details.

**** iOS in-app ad revenue from ads placed by developers in their apps; does not include ad-network or other ad-tech revenue, advertising on mobile web, or search ads, including Apple Ads.

Citation formats

According to an Apple-commissioned study, the Apple App Store's ecosystem facilitated approximately *** trillion U.S. dollars worth of global billings and sales via its ecosystem. The biggest category was goods and services, with the general retail vertical generating ****billion U.S. dollars worth of m-commerce sales via iOS apps.