Defictionalization / The Simpsons

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Many of the fictional brands on The Simpsons have been made into real products.

• Kwik-E-Marts. A few weeks before The Simpsons Movie came out, many 7-Eleven stores throughout the United States were temporarily converted into Kwik-E-Marts. They sold genuine Springfield products like Squishees (Slurpees), Krusty-O Cereal, and Buzz Cola. These items are now sold at Krustyland Amusement Park, at Universal Studios. The iconic Simpsons donut with the pink frosting and sprinkles didn't exist before the movie but became a permanent fixture afterwards. A permanent Kwik E Mart opened in South Carolina in 2018. Other stores using the Kwik-E-Mart name (though clearly unauthorized to do so) exist in a few small towns in California.
• Duff Beer. This is a tricky one, because Matt Groening doesn't want this particular brand defictionalized — he's worried kids will want to drink it. In the U.S., the only official Duff product you can buy anywhere is an energy drink for this reason. But outside the U.S., there are several Duff knockoffs, including in Mexico, Australia,^note whose cans bore no resemblance to the Simpsons version, but which was enough of an homage that the beer was pulled from sale at the insistence of 20th Century Fox Italy,^note may or may not be bootlegged, but that fits the Simpsons aesthetic and France^note where the alcohol advertising laws are so strict that after it became defictionalised, every reference to Duff Beer on the actual Simpsons show had to be retroactively censored. And you can get alcoholic Duff Beer in America, but only in the Moe's Tavern replica at Universal Studios Orlando; it's brewed exclusively for the park.
• The Clogger, from The Simpsons Movie, through a burger that was nearly identical sold at Burger King to promote the movie.
• The Albuquerque Isotopes baseball team. They're the minor league farm team of the Colorado Rockies. Two years after "Hungry, Hungry Homer", the Calgary Cannons baseball team moved to New Mexico, and a rename poll had the vast majority of the locals voting on the Isotopes name. As recognition, the Simpson family has statues in their ballpark.
• Radioactive Man comics. Bongo Comics has published several issues thereof — in Anachronic Order to boot, to more easily mock The Ages of Superhero Comics. Usually they're published as part of the existing Simpsons comics. It even includes a little recursive defictionalisation — in "Three Men and a Comic Book", Bart's imaginary superhero identity "Bartman" and Otto's equivalent "Busman" are given their own comics; Busman got an Issue Within an Issue of the Simpsons comic called "The Gnarly Adventures of Busman", and Bartman meanwhile got a 6-issue miniseries in the 1990s, cameo appearances in several Simpsons tie-in video games, and a dedicated Crossover story with the Radioactive Man comics.
• The Gummi Venus de Milo from "Homer Badman".
• The Tomacco from "E-I-E-I-(Annoyed Grunt)". It's the first defictionalized lifeform.
• The "What Badgers Eat" website, which was a minisite on the Simpsons website. But it's expired; the link is to the archive.
• In the season 8 DVD box set, there is a special feature of a real life Simpsons house created for a contest near Las Vegas. The winner, a retired grandmother from Kentucky, elected to take a cash payment instead of keeping the house. After the exterior was repainted to better fit the rest of the neighborhood, it sat vacant for three years (with some looting of the interior), before a woman who worked for the developer's company bought it and moved in, and did some more remodeling, though the house's cartoony inspiration is still recognizable from the outside. To discourage unwanted attention, the house has been blurred on Google Street View, but plenty of pictures of it exist online.
• In the movie, Comic Book Guy theorizes that Grandpa's exclamation of "EPA!" refers to "the sound Green Lantern made when Sinestro threw him into a vat of acid". Then, in Sinestro Corps War, "eepa" gets used as a sound effect during a fight scene (although it does not involve Sinestro throwing anyone into a vat of acid).
• A playable Hockey Dad game, on Newgrounds, by user "Aprime".
• A playable Lee Carvallo's Putting Challenge game, as seen in "Marge Be Not Proud".
• The exclamation "D'oh!" It's even in the Oxford English Dictionary (even though Simpsons scripts always denote it as "Annoyed Grunt"). And it's used in the same context, even — when people realise they've done something stupid. Matt Groening noticed it himself and commented on it as proof of how ingrained the show had become in popular culture.
• The word "embiggen", from the Springfield town motto: "A noble spirit embiggens the smallest man". It's been added to the Merriam-Webster Dictionary, and it means what you think it means. It even became the Catchphrase for Kamala Kahn. Relatedly, from the same exchange, the word "cromulent" has been adopted to refer to words that have entered the lexicon this way — even on This Very Wiki.
• "Bort" named keychains, which you can get at Universal Studios. And like on the show, they frequently sell out. Some reports indicate that the staffers deliberately keep a low supply of them so that this happens often.
• Here's a collection of several defictionalised arcade games that Bart played on the show.
• Dollarydoo has become an actual Australian slang term used for the Australian dollar, like on the Simpsons. In fact, some Australians have suggested that "dollarydoo" should become the official term for it. Their thinking is that the Australian dollar is kinda stagnating, so by making the Simpsons reference, they might convince people to buy it for the novelty.
• Homer's electric hammer from "The Wizard of Evergreen Terrace". Behold! Someone made a replica.
• The website Eats Like A Duck (now called Cartoon Cuisine) used to recreate food based on the show before moving on to other food from other TV shows.
• Binging with Babish has defictionalized a number of Simpsons-related food items, including Marge's dessert dogs, the Good Morning burger, Ned Flanders' hot chocolate recipe, Homer's patented space-age out-of-this-world moon waffles, the Krusty Burger ribwich, the stew Principal Skinner was forced to eat in a Viet Cong POW camp, and, naturally, steamed hams in a crossover with First We Feast.
• VeggieTales fan 321Blender created a fan animation based on the fake episode of the show seen in "The Fat and the Furriest".
• In 2024, Jakks Pacific defictionalized the haunted Krusty doll from "Treehouse of Horror III", complete with the "Good/Evil" switch. They also produced a toy version of Moe's telephone that will play instances of Bart's prank calls. 2025 had them creating a real version of Bart's Radioactive Man action figure as part of their 5-inch line of Simpsons figures.