Rao Hill et al., 2023 - Google Patents

Social media influencer popularity and authenticity perception in the travel industry

Rao Hill et al., 2023

Document ID
2232503802463523915
Author
Rao Hill S
Qesja B
Publication year
Publication venue
The Service Industries Journal

External Links

Snippet

Influencer marketing on social media plays an increasingly vital role in the overall marketing strategies for travel products. Previous research suggests that while traditional celebrities create value through exclusiveness, Social Media Influencers (SMIs) establish their value …
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