Zhung, 2017 - Google Patents

Influence of social media marketing, brand loyalty and eWOM towards consumers' purchase intention

Zhung, 2017

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Document ID
10514466303811661288
Author
Zhung B
Publication year
Publication venue
Tunku Abdul Rahman University

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Snippet

This chapter proposes a research that will add to an understanding of the consumers' purchase intention toward products or services in Malaysia. In this research, it will specifically investigate the factors of social media marketing, brand loyalty, and electronic …
Continue reading at eprints.utar.edu.my (PDF) (other versions)

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    • G06Q30/00—Commerce, e.g. shopping or e-commerce
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