CN113849747B - Information display method, device and electronic equipment - Google Patents
Information display method, device and electronic equipment Download PDFInfo
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9538—Presentation of query results
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
- G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
- G06F3/0487—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
- G06F3/0488—Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
- G06F3/1407—General aspects irrespective of display type, e.g. determination of decimal point position, display with fixed or driving decimal point, suppression of non-significant zeros
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- G—PHYSICS
- G06—COMPUTING OR CALCULATING; COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
- G06F9/44—Arrangements for executing specific programs
- G06F9/451—Execution arrangements for user interfaces
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Abstract
本发明实施例提供了一种信息展示方法、装置和电子设备，其中，所述方法包括：获取与搜索信息关联的关联画面内容；在所述搜索信息对应的搜索结果页面中，展示所述关联画面内容；在所述关联画面内容展示完成后，隐藏所述关联画面内容并在所述搜索结果页面中的指定位置处展示转发入口，所述转发入口用于对所述关联画面内容进行转发。本发明实施例除了能够为用户提供关联画面内容以提高用户转发意向之外，还提供一转发入口供用户对关联画面内容进行转发，从而增加数据流量；特别是在热点事件期间提供关联画面内容，能够更好地承接在热点事件期间转发流量，提高流量价值，提升消费数据，扩大品牌传播曝光度。
The embodiments of the present invention provide an information display method, device and electronic device, wherein the method comprises: obtaining associated screen content associated with search information; displaying the associated screen content in the search result page corresponding to the search information; after the associated screen content is displayed, hiding the associated screen content and displaying a forwarding entrance at a specified position in the search result page, wherein the forwarding entrance is used to forward the associated screen content. In addition to being able to provide users with associated screen content to increase user forwarding intention, the embodiments of the present invention also provide a forwarding entrance for users to forward associated screen content, thereby increasing data traffic; in particular, providing associated screen content during hot events can better undertake forwarding traffic during hot events, improve traffic value, enhance consumption data, and expand brand communication exposure.
Description
Technical Field
The embodiment of the invention relates to the technical field of data processing, in particular to an information display method, an information display device and electronic equipment.
Background
With the development of computer technology, electronic devices such as mobile phones and tablet computers are becoming more popular, and great convenience is brought to life, study and work of people. These electronic devices are typically installed with applications such as a browser, so that a user may input search information through the browser to search for corresponding search results.
In the related art, although the search results can be retrieved from the internet through the search engine, the user cannot be given more content, so that the user has low intention to forward, the forwarding flow is low, and further the problems that the flow value is difficult to improve, the consumption data is improved, the brand spreading exposure is enlarged and the like are caused.
Disclosure of Invention
The embodiment of the invention provides an information display method, which is used for better improving the forwarding intention of a user, improving the flow value, improving the consumption data and expanding the brand spreading exposure.
Correspondingly, the embodiment of the invention also provides an information display device and electronic equipment, which are used for guaranteeing the implementation and application of the method.
In order to solve the above problems, an embodiment of the present invention discloses an information display method, which specifically includes: acquiring associated picture content associated with the search information; displaying the associated picture content in a search result page corresponding to the search information; after the associated picture content is displayed, hiding the associated picture content and displaying a forwarding entry at a designated position in the search result page, wherein the forwarding entry is used for forwarding the associated picture content.
Optionally, the acquiring the associated screen content associated with the search information includes: when the search information hits a hot event and the current system time falls into a specified time period corresponding to the hit hot event, acquiring associated picture content associated with the search information; and the associated picture content points to the hot event hit by the search information.
Optionally, the acquiring the associated screen content associated with the search information includes: determining event types corresponding to the hot events hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the associated picture template comprises at least one blank area; and filling blank areas included in the associated picture template based on the search information and the hot events, and generating associated picture content corresponding to the search information.
Optionally, the filling the blank area included in the associated screen template based on the search information and the hot event includes: based on the hot event, screening out a search result with higher relevance or higher heat degree with the hot event from search results corresponding to the search information; and filling blank areas included in the associated picture template based on the search result.
Optionally, determining an event type corresponding to the hot event hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the method comprises the following steps: when the event type corresponding to the hot event is a motion project, acquiring a competitive animation as an associated picture template; correspondingly, the generated associated picture content is the athletic animation corresponding to the sports item.
Optionally, after the displaying of the associated screen content is completed, hiding the associated screen content and displaying a forwarding entry at a designated position in the search result page, including: when the associated picture content is the athletic animation, the athletic animation moves on the search result page according to a preset display track, and the end point of the display track is the designated position where the forwarding entrance is located; and when the athletic animation moves to the appointed position, determining that the athletic animation is displayed, hiding the athletic animation and displaying a forwarding entry at the appointed position.
Optionally, the method further comprises: when the athletic animation moves on the search result page according to a preset display track, adding a visual effect for the search result of the search result page, which collides with the athletic animation; the visual effect includes at least one of disruption and disappearance of the outcome information.
The embodiment of the invention also discloses an information display device, which comprises:
The associated picture content acquisition module is used for acquiring associated picture content associated with the search information;
the associated picture content display module is used for displaying the associated picture content in a search result page corresponding to the search information;
And the forwarding entry display module is used for hiding the associated picture content and displaying a forwarding entry at a designated position in the search result page after the associated picture content is displayed, and the forwarding entry is used for forwarding the associated picture content.
Optionally, the associated picture content obtaining module is configured to obtain associated picture content associated with the search information when the search information hits a hotspot event and the current system time falls within a specified period of time corresponding to the hit hotspot event; and the associated picture content points to the hot event hit by the search information.
Optionally, the related image content obtaining module is configured to determine an event type corresponding to a hot event hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the associated picture template comprises at least one blank area; and filling blank areas included in the associated picture template based on the search information and the hot events, and generating associated picture content corresponding to the search information.
Optionally, the related screen content acquiring module is configured to screen, based on the hot event, a search result with a higher relevance or a higher heat degree to the hot event from search results corresponding to the search information; and filling blank areas included in the associated picture template based on the search result.
Optionally, the related image content obtaining module is configured to obtain, when the event type corresponding to the hot event is a motion item, an athletic animation as a related image template; correspondingly, the generated associated picture content is the athletic animation corresponding to the sports item.
Optionally, the forwarding entry display module is configured to, when the associated picture content is the athletic animation, move the athletic animation on the search result page according to a predetermined display track, where an end point of the display track is the designated position where the forwarding entry is located; and when the athletic animation moves to the appointed position, determining that the athletic animation is displayed, hiding the athletic animation and displaying a forwarding entry at the appointed position.
Optionally, the forwarding entry display module is configured to add a visual effect to the search result that collides with the athletic animation in the search result page when the athletic animation moves on the search result page according to a predetermined display track; the visual effect includes at least one of disruption and disappearance of the outcome information.
The embodiment of the invention also discloses a readable storage medium, which enables the electronic equipment to execute the information display method according to any one of the embodiments of the invention when the instructions in the storage medium are executed by the processor of the electronic equipment.
The embodiment of the invention also discloses an electronic device, which comprises a memory and one or more programs, wherein the one or more programs are stored in the memory, and the one or more programs are configured to be executed by one or more processors, and comprise a program for executing the information display method according to any one of the embodiments of the invention.
The embodiment of the invention has the following advantages:
In the embodiment of the invention, the associated picture content associated with the search information is obtained, the associated picture content is displayed in the search result page corresponding to the search information, after the display of the associated picture content is completed, the associated picture content is hidden, and the forwarding entry is displayed at the designated position in the search result page, wherein the associated picture content can be forwarded through the forwarding entry. The embodiment of the invention provides the relevant picture content for the user during searching, and provides a forwarding inlet for forwarding the relevant picture content for the user besides providing the relevant picture content for the user to improve the forwarding intention of the user, thereby increasing the forwarding flow.
It should be noted that if the associated picture content is provided during the hot event, the traffic forwarded during the hot event is better accepted, the traffic value is improved, the consumption data is improved, and the brand spreading exposure is enlarged.
Drawings
FIG. 1 is a flow chart of steps of an embodiment of an information presentation method of the present invention;
FIG. 2 is a flow chart of steps of an alternative embodiment of an information presentation method of the present invention;
FIG. 3 is a schematic diagram of a functional bubble of a forwarding entry of the present invention;
FIG. 4 is a schematic diagram of an associated visual content of the present invention;
FIG. 5 is a block diagram of an embodiment of an information presentation apparatus of the present invention;
FIG. 6 illustrates a block diagram of an electronic device for information presentation, according to an exemplary embodiment;
fig. 7 is a schematic structural view of an electronic device for information presentation according to another exemplary embodiment of the present invention.
Detailed Description
In order that the above-recited objects, features and advantages of the present invention will become more readily apparent, a more particular description of the invention will be rendered by reference to the appended drawings and appended detailed description.
Referring to fig. 1, a flowchart illustrating steps of an embodiment of an information presentation method according to the present invention may specifically include the following steps:
Step 102, acquiring associated screen content associated with search information input by a user.
The search information is a search word input by a user through application programs such as a browser, an input method, a video player, a music player and the like, for example, the user can input search information [ ping-pong ball ], [ basketball ], [ athlete name ], [ athletic meeting ], [ etc. ] in a search column in the browser.
Wherein the associated visual content is some information associated with the search information including, but not limited to, animated designs, images, text, and the like. For example, assuming that the search information is [ ping-pong ball ], the associated screen content may be an animated design about ping-pong balls; for another example, assuming that the search information is [ athlete name ], the associated visual content may be an animated design regarding the athletic event in which the athlete is engaged, or a celebratory image of the athlete's winning prize, or the like.
Here, a specific explanation will be given by taking an animation design of a table tennis ball as an example. For example, an animation graph corresponding to hitting a table tennis ball may be displayed at the upper left of the search result page, and the animation graph may move from left to right above the result page; when the animation graph moves to the upper right of the search result page, the animation graph can fly downwards in an oblique angle mode, travel to the frame of the search result page or the screen, show the ejection effect, continue to run to the frame of the other side of the search result page or the screen, and reciprocate until the animation graph moves to the lower side of the search result page.
And 104, displaying the associated picture content in a search result page corresponding to the search information.
And 106, after the display of the associated picture content is completed, displaying a forwarding entry at a designated position in the search result page, wherein the forwarding entry is used for forwarding the associated picture content.
The search result page (SEARCH ENGINE results page, SERP) refers to a result page generated by a search engine for certain search information.
Wherein the designated location may be any location in the search results page; the forwarding portal is a portal that initiates a forwarding operation, through which associated picture content can be forwarded to other users. As a specific example, to facilitate forwarding through forwarding entry users and to conform to most user usage habits, the designated location may be in the lower right corner of the search results page.
In the embodiment of the invention, when a user inputs search information on an application program such as a browser to search, related picture content corresponding to the search information is obtained, and when a search result page is displayed, the related picture content is displayed at the same time; and after the display of the associated picture content is completed, a forwarding entry is displayed at a designated position in the search result page, so that a user can forward the associated picture content through the forwarding entry.
As an alternative example, the forwarding entry may be displayed as an icon of a functional bubble, suspended in the search results page; the associated picture content can be suspended in the search result page in a popup window mode and displayed to the user.
In the information display method, the associated picture content associated with the search information is obtained, the associated picture content is displayed in the search result page corresponding to the search information, after the display of the associated picture content is completed, the associated picture content is hidden, and a forwarding entry is displayed at a designated position in the search result page, wherein the associated picture content can be forwarded through the forwarding entry. The embodiment of the invention provides the associated picture content for the user during searching, and provides a forwarding inlet for forwarding the associated picture content for the user besides providing the associated picture content for the user, thereby increasing forwarding flow.
Referring to fig. 2, a flowchart illustrating steps of an alternative embodiment of an information presentation method of the present invention may specifically include the following steps:
Step 202, obtaining search information input by a user, and obtaining search results corresponding to the search information.
In a specific implementation, when the search information is obtained, the search engine can obtain the search result corresponding to the search information. For example, assuming that the user inputs search information [ table tennis ], search results such as introduction information of sports items such as table tennis, sports item videos and the like can be obtained; assuming that the user inputs search information (athlete name), personal introduction of the athlete, sports of the athlete, winning information and other search results can be obtained; if the user inputs search information (sports meeting), search results such as open screen, closed screen, player winning information, broken record information and the like of the sports meeting can be obtained.
Step 204, when the search information hits a hot event and the current system time falls into a specified time period corresponding to the hit hot event, acquiring associated picture content associated with the search information; and the associated picture content points to the hot event hit by the search information.
Wherein, the hot event may refer to, but is not limited to: large events, such as athletic meet, european cups, etc., or crown-grabbing links corresponding to large events; a large celebration event or literature show, such as a seven celebration joint performance, or a theme, core idea, representative persona, etc. of a large celebration event or literature show; star, new drama hot-sowing, new film showing, etc.; of course, the above-mentioned hot events are merely examples, and are not limited thereto in practice. The specified time period is the time period corresponding to the hot event.
In the embodiment of the invention, the hot events can be determined in advance, and the designated time period corresponding to each hot event is preset. The hot event can be acquired according to news data, historical search data and the like; for example, from news data, it may be determined that: 2021 year corresponding hot events may include, but are not limited to, european cups, american cups, sporting events, and the like; 2022 year corresponding hotspot events may include, but are not limited to: beijing sports meeting, etc.
Based on this, a corresponding specified time period may be preset for each hotspot event. For example, if the holding time of the european cup for the hot event is 2021, 6, 29, to 2021, 7, 12, then the corresponding specified time period may be several days after the start time and several days after the end time, for example, 5-7 days, etc., which are not limited herein; the holding time of the hot event can be 2021, 7, 23, 8, its corresponding designated time period may extend for several days, etc., forward/backward for the holding start time/end time, respectively.
In the embodiment of the invention, if the search information input by the user hits a certain predetermined hot event and the current system time falls into a specified time period corresponding to the hot event, the associated picture content associated with the search information can be acquired; and the associated picture content points to the hot event hit by the search information.
For example, if the search information input by the user is "italy" and hits the hot event "european cup", and the current system time corresponding to the user search is 2021, 7 months and 13 days, and falls into the designated time corresponding to the hot event "european cup", the associated screen content associated with "italy" can be acquired; the associated picture content points to the European cup, and can be, for example, a team group photo of an Italian football team in a European cup event, or a celebration picture of an Italian football team capturing a crown in the European cup.
In the embodiment of the invention, the associated picture content is associated with the search information and points to the hot event hit by the search information, and the current system time falls into the designated time period corresponding to the hit hot event, so that the associated picture content can be indicated to be used for indicating the relevant information of the search information in the time with higher heat corresponding to the hot event and showing the relevant information to the user. For example: team information of the spain during the European cup game, or information of the spain capturing the crown in the European cup, etc.
However, in order to avoid excessive disturbance to the searching user, when the searching information hits the hot event in the appointed time period which does not belong to the hot event, the associated picture content corresponding to the searching information is not acquired and displayed to the user. For example, assume that the specified time for the European cup is: 24 days of 2021, 6 months to 19 days of 2021, 7 months; assuming that the user searches for "Italy" at 7.20.2021 beyond the specified time period corresponding to the European cup, the associated screen content corresponding to Italy directed to the European cup is not acquired and displayed to the user, but search results related to Italy are returned according to a conventional search scenario. For another example, if the user searches for "Italy" on day 7 and 28 of 2021, then news heat has been transferred to the sporting event, and associated screen content directed to the sporting event associated with "Italy" may be obtained and displayed to the user, which may include a group photo of athletes in the sporting event, winning information on the sporting event from Italian athletes, and so on.
It can be appreciated that forwarding traffic during a hotspot event is better accommodated by providing associated visual content associated with the search information during the hotspot event hit by the search information, improving traffic value, enhancing consumption data, and expanding brand propagation exposure.
In an exemplary embodiment, the step 204 of obtaining the associated screen content associated with the search information may include the following steps:
determining event types corresponding to the hot events hit by the search information;
Acquiring a corresponding associated picture template according to the event type, wherein the associated picture template comprises at least one blank area;
And filling blank areas included in the associated picture template based on the search information and the hot events, and generating associated picture content corresponding to the search information.
The event types may include at least sporting events, movie and television entertainment, holidays, evening, etc., and may be further divided under each event type, for example, sporting events may include sports grabbing, broken records, feeling the moment, etc., which are not limited in this regard.
In the embodiment of the invention, corresponding associated picture templates can be preset for each event type. For example, for a sport event, an associated screen template of the sport event can be correspondingly set.
Specifically, one or more blank areas may be included in the associated frame template, where the blank areas may include at least a picture area, a text area, a frame style area, and so on. Corresponding contents, such as a picture area filled with a character photo, a text area filled with sentences related to the event, and a border style area filled with pattern borders related to the event, can be filled in the blank area, so that associated picture contents are generated. Alternatively, the pattern style, the text, etc. may be provided correspondingly according to the heat, the ranking, etc. of the hot event. Taking the pattern frame as an example, assuming that the captured ranking is gold, acquiring the golden pattern frame, capturing the silver pattern frame, capturing the copper pattern frame.
Specifically, the blank area included in the associated picture template can be filled based on the search information and the hot event, so that associated picture content is formed, and the associated picture content is displayed in a popup window mode in a search result page.
The filling the blank area included in the associated picture template based on the search information and the hot event may include: based on the hot event, screening out a search result with higher relevance or higher heat degree with the hot event from search results corresponding to the search information; and filling blank areas included in the associated picture template based on the search result.
For example, referring to fig. 3, assuming there is a hot event [ sports meeting ], when the search information input by the user in the search field 302 is [ table tennis ], if it is determined that it is during the sports meeting at the time of the current system time search, then a hit hot event [ sports meeting ] is determined; based on the hot event [ sports meeting ], screening out search results with higher relevance or higher heat degree from search results corresponding to the search information [ table tennis meeting ], for example, relevant search results which can be captured by the Chinese table tennis team; and filling blank areas included in the associated picture templates according to the relevant search results of the Chinese table tennis team capturing champion. For example, assuming that the associated picture template includes a picture area, a text area and a border pattern area, an image of the chinese table tennis team may be filled in the picture area, a text of "the chinese table tennis team wins a gold plate" may be filled in the text area, and a border related to the gold plate may be filled in the border area around the picture area. Then, the display can be performed in the search result page in a popup window mode, and after the popup window is displayed, the lower right corner of the search result page is automatically received and changed into the forwarding entry 304.
In the embodiment of the invention, the mode of automatically generating the associated picture content enables the associated picture content with stronger real-time performance to be provided for the user, and the search experience of the user is improved.
In an exemplary embodiment, determining an event type corresponding to the hot event hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the method comprises the following steps:
When the event type corresponding to the hot event is a motion project, acquiring a competitive animation as an associated picture template; correspondingly, the generated associated picture content is the athletic animation corresponding to the sports item.
In a specific implementation, the associated picture content may be various, and one hot event may correspond to a plurality of associated picture templates, for example, when the hot event is a capturing of a crown of a sports item, the associated picture template may be a template including a photo area, a text area, and other areas, or may be a preset athletic animation associated with the sports item.
For example, when the search information is associated with a sports item, a athletic animation of the sports item may be acquired as an associated screen template. For example, when the search information is "table tennis", and the hit hot event is "sports meeting", an associated screen template of a sports animation including a sports item may be obtained, and after relevant content filling is performed in combination with the table tennis, an associated screen content is generated and displayed in a search result page.
When the search information is associated with the sports item, celebration images of excellent achievements of athletes of the sports item can also be acquired as an associated picture template. For example, when the search information is [ table tennis ], and the hit hot event is [ sports meeting ], a celebration image obtained by a player of a sports item can be obtained as an associated picture template, and after relevant content filling is performed by combining images of a certain table tennis player in the sports meeting, associated picture content is generated and displayed in a search result page.
When the search information is associated with the athlete, a celebration image of the athlete when the athlete achieves excellent results can be obtained as an associated picture template. For example, when the search information is [ dragon ], and the hit hot event is [ sports meeting ], the celebration image of the winning of the dragon in the sports meeting can be obtained to carry out relevant content filling, and then the relevant picture content is generated and displayed in the search result page.
Of course, the above-mentioned associated picture content is merely an example, and in practice, corresponding associated picture content may be provided according to different hot events, for example, the european cup may provide a winning image of a winning team as the associated picture content, and the starburst play may provide a scenario as the associated picture content, which is not limited in this embodiment of the present invention. Optionally, when the hot event has a plurality of associated screen contents, the associated screen contents with higher user attention may be selected for display.
And 206, displaying the associated picture content in a search result page corresponding to the search information.
In the embodiment of the invention, the associated picture content can be displayed in the search result page in a popup window mode and the like, so that the user is better focused on the associated picture content.
And step 208, after the display of the associated picture content is completed, displaying a first forwarding inlet at a designated position in the search result page, wherein the first forwarding inlet is used for forwarding the associated picture content.
In an exemplary embodiment, the step 208 may include the steps of:
after the associated screen content is displayed, hiding the associated screen content and displaying a first forwarding entry at the designated location.
In the embodiment of the invention, the associated picture content can be displayed on the search result page, after waiting for a certain time (for example, after waiting for 5 seconds), or when the user selects to hide the associated picture content, the associated picture content is regarded as being displayed, and the associated picture content can be hidden and a first forwarding inlet is displayed at a designated position of the search result page, so that the associated picture content is forwarded based on the first forwarding inlet. In an alternative embodiment, after the associated screen content is displayed, the associated screen content can be contracted to the first forwarding entry in a contracting manner to hide the associated screen content, so that the associated screen content has a certain interest for a user and is convenient to quickly locate to the forwarding entry.
In an exemplary embodiment, the step 208 may include the following steps:
When the associated picture content is the athletic animation, the athletic animation moves on the search result page according to a preset display track, and the end point of the display track is the designated position where the forwarding entrance is located;
and when the athletic animation moves to the appointed position, determining that the athletic animation is displayed, hiding the athletic animation and displaying a forwarding entry at the appointed position.
The display track is a moving track of the athletic animation of the motion project on the search result page, and can be a moving track of oblique angles, broken line bouncing, vertical and the like. The terminal point of the display track is positioned at or near the designated position, the terminal point is hidden after the athletic animation moves to the designated position according to the display track, and the forwarding entry is displayed at the designated position, so that a user can quickly locate to the forwarding entry, and the associated picture content is forwarded based on the forwarding entry.
In an exemplary embodiment, in the step 206, when the associated screen content is displayed in the search result page corresponding to the search information by a pop-up window manner, the method further includes: and displaying a second forwarding inlet in the popup window, wherein the second forwarding inlet is used for forwarding the associated picture content.
In the embodiment of the application, the second forwarding inlet can be directly displayed in the popup window for displaying the associated picture content, and the user can directly trigger the second forwarding inlet in the popup window to forward the associated picture content displayed by the current popup window; if the user does not want to execute the forwarding operation at the current time, the first forwarding entry is displayed at the designated position of the search result page after the result is displayed in the associated picture content, so that the user can execute the forwarding operation at any time when needed.
In an exemplary embodiment, the method may further include the steps of:
When the athletic animation moves on the search result page according to a preset display track, adding a visual effect for text content in the search result page, which collides with the athletic animation; the visual effect includes at least one of disruption and disappearance of the text content.
In the embodiment of the invention, in order to bring more interestingness to the user, visual effects can be added to text content in the search result page, which collides with the athletic animation, when the athletic animation moves on the search result page according to the display track. For example, in the course of a table tennis athletic animation moving in a number of bounces toward a search results page to a specified location, assuming that the athletic animation collides with text content in the search results page, the collided text content may appear as a visual effect of being disturbed and disappeared.
In the embodiment of the invention, the text content in the search result page is matched with the athletic animation to generate the effects of being disturbed or disappeared, so that the interest is stronger, the sharing desire of forwarding the related animation content by the user is stronger, and the forwarding flow is favorably increased.
When a user inputs search information, such as a table tennis ball meeting, the athletic animation of the table tennis ball is displayed on a search result page; after the athletic animation is displayed, the athletic animation is received into a functional bubble with a right lower corner changed into a forwarding inlet; after the clicking operation is performed on the functional bubble of the forwarding inlet by the user, the system sharing function and the saving function can be adjusted, specifically referring to fig. 4, when the clicking operation is performed on the functional bubble of the first forwarding inlet by the user, the second forwarding inlet 402 is displayed in the search result page, and meanwhile, an associated picture content can also appear, so that the user can select to save or forward.
Of course, in addition to the above-mentioned second forwarding entry for forwarding the associated screen content, other entries may be further provided, so that the user may perform, through other entries, processing such as saving, editing, copying, deleting, etc. on the associated screen content, which is not limited in this embodiment of the present invention.
In an exemplary embodiment, the method may further include the steps of:
acquiring the display time of a forwarding inlet in the search result page; the forwarding inlets comprise a first forwarding inlet and a second forwarding inlet;
and hiding the forwarding entry when the presentation time exceeds a preset presentation time threshold.
In the embodiment of the invention, when the forwarding entry starts to be displayed on the search result page, the display time of the forwarding entry in the search result page starts to be calculated, when the display time exceeds the preset display time threshold, for example, the preset display time threshold is assumed to be 30s (seconds), if the display time is calculated to be 30s, the forwarding entry can be hidden in the search result page, and the forwarding entry is prevented from interfering with the user to browse the search result. Of course, in practice, it may be set that the forwarding entry stays in the search results page until the user closes the search results page, which is not limited by the embodiment of the present invention.
In an exemplary embodiment, the associated screen content is adapted to the search results page.
In the embodiment of the invention, the size, the color, the brightness, the saturation and the like of the functional bubbles corresponding to the forwarding inlet can be set to be matched with the search result page, for example, the size of the functional bubbles of the forwarding inlet is set to be not too large to shield the search result in the search result page and too small to facilitate the touch operation of a user in the search result page, and for example, the color of the forwarding inlet is set to be matched with the color of the search result page to avoid the incompatibility of the forwarding inlet and the search result page or the color is similar to cause that the user cannot quickly see the forwarding inlet.
In the information display method, when search information input by a user is received, when the search information hits a current hot event, the associated picture content associated with the current hot event is given out in a popup window mode, and functional bubbles of a second forwarding inlet for forwarding can be further included in the popup window, through the second forwarding inlet, the associated picture content displayed by the popup window can be forwarded, if the associated picture content is not operated by the user when being displayed, the lower right corner or other designated positions in a search result page are automatically received and become first forwarding inlets after the associated picture content is displayed, and the user can trigger the first forwarding inlets to forward the associated picture content displayed in the popup window.
It should be noted that, for simplicity of description, the method embodiments are shown as a series of acts, but it should be understood by those skilled in the art that the embodiments are not limited by the order of acts, as some steps may occur in other orders or concurrently in accordance with the embodiments. Further, those skilled in the art will appreciate that the embodiments described in the specification are presently preferred embodiments, and that the acts are not necessarily required by the embodiments of the invention.
Referring to fig. 5, a block diagram of an embodiment of an information display device according to the present invention is shown, and may specifically include the following modules:
an associated screen content acquisition module 502, configured to acquire associated screen content associated with the search information;
the associated screen content display module 504 is configured to display the associated screen content in a search result page corresponding to the search information;
and a forwarding entry display module 506, configured to hide the associated screen content and display a forwarding entry at a specified position in the search result page after the associated screen content is displayed, where the forwarding entry is used for forwarding the associated screen content.
In an exemplary embodiment, the associated screen content obtaining module 502 is configured to obtain associated screen content associated with the search information when the search information hits a hotspot event and the current system time falls within a specified period of time corresponding to the hit hotspot event; and the associated picture content points to the hot event hit by the search information.
In an exemplary embodiment, the associated screen content obtaining module 502 is configured to determine an event type corresponding to a hot event hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the associated picture template comprises at least one blank area; and filling blank areas included in the associated picture template based on the search information and the hot events, and generating associated picture content corresponding to the search information.
In an exemplary embodiment, the association screen content obtaining module 502 is configured to screen, based on the hot event, a search result with a higher association degree or a higher heat degree with the hot event from search results corresponding to the search information; and filling blank areas included in the associated picture template based on the search result.
In an exemplary embodiment, the associated picture content obtaining module 502 is configured to obtain, when the event type corresponding to the hot event is a sports item, an athletic animation as an associated picture template; correspondingly, the generated associated picture content is the athletic animation corresponding to the sports item.
In an exemplary embodiment, the forwarding entry display module 506 is configured to, when the associated frame content is the athletic animation, move the athletic animation on the search result page according to a predetermined display track, where an end point of the display track is the designated position where the forwarding entry is located; and when the athletic animation moves to the appointed position, determining that the athletic animation is displayed, hiding the athletic animation and displaying a forwarding entry at the appointed position.
In summary, in the embodiment of the invention, the associated picture content associated with the search information is obtained, the associated picture content is displayed in the search result page corresponding to the search information, after the display of the associated picture content is completed, the associated picture content is hidden, and the forwarding entry is displayed at the designated position in the search result page, wherein the associated picture content can be forwarded through the forwarding entry. The embodiment of the invention provides the relevant picture content for the user during searching, and provides a forwarding inlet for forwarding the relevant picture content for the user besides providing the relevant picture content for the user to improve the forwarding intention of the user, thereby increasing the forwarding flow. It should be noted that if the associated picture content is provided during the hot event, the traffic forwarded during the hot event is better accepted, the traffic value is improved, the consumption data is improved, and the brand spreading exposure is enlarged.
For the device embodiments, since they are substantially similar to the method embodiments, the description is relatively simple, and reference is made to the description of the method embodiments for relevant points.
Fig. 6 is a block diagram illustrating a configuration of an electronic device 600 for information presentation, according to an example embodiment. For example, the electronic device 600 may be a mobile phone, a computer, a digital broadcast terminal, a messaging device, a game console, a tablet device, a medical device, an exercise device, a personal digital assistant, a smart wearable device, and the like.
Referring to fig. 6, an electronic device 600 may include one or more of the following components: a processing component 602, a memory 604, a power component 606, a multimedia component 608, an audio component 610, an input/output (I/O) interface 612, a sensor component 614, and a communication component 616.
The processing component 602 generally controls overall operation of the electronic device 600, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing element 602 may include one or more processors 620 to execute instructions to perform all or part of the steps of the methods described above. Further, the processing component 602 can include one or more modules that facilitate interaction between the processing component 602 and other components. For example, the processing component 602 may include a multimedia module to facilitate interaction between the multimedia component 608 and the processing component 602.
The memory 604 is configured to store various types of data to support operations at the device 600. Examples of such data include instructions for any application or method operating on the electronic device 600, contact data, phonebook data, messages, pictures, videos, and so forth. The memory 604 may be implemented by any type or combination of volatile or nonvolatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disk.
The power component 606 provides power to the various components of the electronic device 600. The power components 606 may include a power management system, one or more power sources, and other components associated with generating, managing, and distributing power for the electronic device 600.
The multimedia component 608 includes a screen between the electronic device 600 and the user that provides an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may sense not only the boundary of a touch or slide action, but also the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component 608 includes a front camera and/or a rear camera. When the electronic device 600 is in an operational mode, such as a shooting mode or a video mode, the front camera and/or the rear camera may receive external multimedia data. Each front camera and rear camera may be a fixed optical lens system or have focal length and optical zoom capabilities.
The audio component 610 is configured to output and/or input audio signals. For example, the audio component 610 includes a Microphone (MIC) configured to receive external audio signals when the electronic device 600 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signals may be further stored in the memory 604 or transmitted via the communication component 616. In some embodiments, audio component 610 further includes a speaker for outputting audio signals.
The I/O interface 612 provides an interface between the processing component 602 and peripheral interface modules, which may be a keyboard, click wheel, buttons, etc. These buttons may include, but are not limited to: homepage button, volume button, start button, and lock button.
The sensor assembly 614 includes one or more sensors for providing status assessment of various aspects of the electronic device 600. For example, the sensor assembly 614 may detect an on/off state of the device 600, a relative positioning of the components, such as a display and keypad of the electronic device 600, the sensor assembly 614 may also detect a change in position of the electronic device 600 or a component of the electronic device 600, the presence or absence of a user's contact with the electronic device 600, an orientation or acceleration/deceleration of the electronic device 600, and a change in temperature of the electronic device 600. The sensor assembly 614 may include a proximity sensor configured to detect the presence of nearby objects in the absence of any physical contact. The sensor assembly 614 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly 614 may also include an acceleration sensor, a gyroscopic sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.
The communication component 616 is configured to facilitate communication between the electronic device 600 and other devices, either wired or wireless. The electronic device 600 may access a wireless network based on a communication standard, such as WiFi,2G, or 3G, or a combination thereof. In one exemplary embodiment, the communication part 614 receives a broadcast signal or broadcast-related information from an external broadcast management system via a broadcast channel. In one exemplary embodiment, the communications component 614 further includes a Near Field Communication (NFC) module to facilitate short range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, ultra Wideband (UWB) technology, bluetooth (BT) technology, and other technologies.
In an exemplary embodiment, the electronic device 600 may be implemented by one or more Application Specific Integrated Circuits (ASICs), digital Signal Processors (DSPs), digital Signal Processing Devices (DSPDs), programmable Logic Devices (PLDs), field Programmable Gate Arrays (FPGAs), controllers, microcontrollers, microprocessors, or other electronic elements for executing the methods described above.
In an exemplary embodiment, a non-transitory computer-readable storage medium is also provided, such as memory 604, including instructions executable by processor 620 of electronic device 600 to perform the above-described method. For example, the non-transitory computer readable storage medium may be ROM, random Access Memory (RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.
A non-transitory computer readable storage medium, which when executed by a processor of an electronic device, causes the electronic device to perform an information presentation method, the method comprising: acquiring associated picture content associated with the search information; displaying the associated picture content in a search result page corresponding to the search information; after the associated picture content is displayed, hiding the associated picture content and displaying a forwarding entry at a designated position in the search result page, wherein the forwarding entry is used for forwarding the associated picture content.
Optionally, the acquiring the associated screen content associated with the search information includes: when the search information hits a hot event and the current system time falls into a specified time period corresponding to the hit hot event, acquiring associated picture content associated with the search information; and the associated picture content points to the hot event hit by the search information.
Optionally, the acquiring the associated screen content associated with the search information includes: determining event types corresponding to the hot events hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the associated picture template comprises at least one blank area; and filling blank areas included in the associated picture template based on the search information and the hot events, and generating associated picture content corresponding to the search information.
Optionally, the filling the blank area included in the associated screen template based on the search information and the hot event includes: based on the hot event, screening out a search result with higher relevance or higher heat degree with the hot event from search results corresponding to the search information; and filling blank areas included in the associated picture template based on the search result.
Optionally, determining an event type corresponding to the hot event hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the method comprises the following steps: when the event type corresponding to the hot event is a motion project, acquiring a competitive animation as an associated picture template; correspondingly, the generated associated picture content is the athletic animation corresponding to the sports item.
Optionally, after the displaying of the associated screen content is completed, hiding the associated screen content and displaying a forwarding entry at a designated position in the search result page, including: when the associated picture content is the athletic animation, the athletic animation moves on the search result page according to a preset display track, and the end point of the display track is the designated position where the forwarding entrance is located; and when the athletic animation moves to the appointed position, determining that the athletic animation is displayed, hiding the athletic animation and displaying a forwarding entry at the appointed position.
Optionally, the method further comprises: when the athletic animation moves on the search result page according to a preset display track, adding a visual effect for the search result of the search result page, which collides with the athletic animation; the visual effect includes at least one of disruption and disappearance of the outcome information.
Fig. 7 is a schematic structural view of an electronic device 700 for information presentation according to another exemplary embodiment of the present invention. The electronic device 700 may be a server, which may vary widely in configuration or performance, and may include one or more central processing units (central processing units, CPUs) 722 (e.g., one or more processors) and memory 732, one or more storage mediums 730 (e.g., one or more mass storage devices) that store applications 742 or data 744. Wherein memory 732 and storage medium 730 may be transitory or persistent. The program stored in the storage medium 730 may include one or more modules (not shown), each of which may include a series of instruction operations on a server. Still further, the central processor 722 may be arranged to communicate with a storage medium 730 and execute a series of instruction operations in the storage medium 730 on a server.
The server(s) may also include one or more power supplies 726, one or more wired or wireless network interfaces 750, one or more input/output interfaces 758, one or more keyboards 756, and/or one or more operating systems 741 such as Windows ServerTM, mac OS XTM, unixTM, linuxTM, freeBSDTM, and the like.
An electronic device comprising a memory, and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by one or more processors, the one or more programs comprising instructions for: acquiring associated picture content associated with search information; acquiring associated picture content associated with the search information; displaying the associated picture content in a search result page corresponding to the search information; after the associated picture content is displayed, hiding the associated picture content and displaying a forwarding entry at a designated position in the search result page, wherein the forwarding entry is used for forwarding the associated picture content.
Optionally, the acquiring the associated screen content associated with the search information includes: when the search information hits a hot event and the current system time falls into a specified time period corresponding to the hit hot event, acquiring associated picture content associated with the search information; and the associated picture content points to the hot event hit by the search information.
Optionally, the acquiring the associated screen content associated with the search information includes: determining event types corresponding to the hot events hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the associated picture template comprises at least one blank area; and filling blank areas included in the associated picture template based on the search information and the hot events, and generating associated picture content corresponding to the search information.
Optionally, the filling the blank area included in the associated screen template based on the search information and the hot event includes: based on the hot event, screening out a search result with higher relevance or higher heat degree with the hot event from search results corresponding to the search information; and filling blank areas included in the associated picture template based on the search result.
Optionally, determining an event type corresponding to the hot event hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the method comprises the following steps: when the event type corresponding to the hot event is a motion project, acquiring a competitive animation as an associated picture template; correspondingly, the generated associated picture content is the athletic animation corresponding to the sports item.
Optionally, after the displaying of the associated screen content is completed, hiding the associated screen content and displaying a forwarding entry at a designated position in the search result page, including: when the associated picture content is the athletic animation, the athletic animation moves on the search result page according to a preset display track, and the end point of the display track is the designated position where the forwarding entrance is located; and when the athletic animation moves to the appointed position, determining that the athletic animation is displayed, hiding the athletic animation and displaying a forwarding entry at the appointed position.
Optionally, the method further comprises: when the athletic animation moves on the search result page according to a preset display track, adding a visual effect for the search result of the search result page, which collides with the athletic animation; the visual effect includes at least one of disruption and disappearance of the outcome information.
Optionally, the method further comprises: and responding to touch operation aiming at the forwarding entrance, displaying the associated picture content on the search result page, and forwarding entrance links and storage entrance links of the associated picture content.
Optionally, after the associated screen content is displayed in the search result page, the method further includes: and responding to touch operation aiming at the associated picture content, and displaying forwarding entry links and storage entry links of the associated picture content on the search result page.
Optionally, the method further comprises: responding to the touch operation aiming at the forwarding inlet link, and forwarding the associated picture content; and responding to the touch operation aiming at the storage portal link, and storing the associated picture content.
Optionally, the method further comprises: acquiring the display time of the forwarding inlet in the search result page; and hiding the forwarding entry when the presentation time exceeds a preset presentation time threshold.
In this specification, each embodiment is described in a progressive manner, and each embodiment is mainly described by differences from other embodiments, and identical and similar parts between the embodiments are all enough to be referred to each other.
Embodiments of the present invention are described with reference to flowchart illustrations and/or block diagrams of methods, terminal devices (systems), and computer program products according to embodiments of the invention. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing terminal device to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing terminal device, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
While preferred embodiments of the present invention have been described, additional variations and modifications in those embodiments may occur to those skilled in the art once they learn of the basic inventive concepts. It is therefore intended that the following claims be interpreted as including the preferred embodiment and all such alterations and modifications as fall within the scope of the embodiments of the invention.
Finally, it is further noted that relational terms such as first and second, and the like are used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or terminal that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or terminal. Without further limitation, an element defined by the phrase "comprising one … …" does not exclude the presence of other like elements in a process, method, article, or terminal device that comprises the element.
The above detailed description of an information display method, an information display device and an electronic device provided by the present invention applies specific examples to illustrate the principles and embodiments of the present invention, and the above examples are only used to help understand the method and core ideas of the present invention; meanwhile, as those skilled in the art will have variations in the specific embodiments and application scope in accordance with the ideas of the present invention, the present description should not be construed as limiting the present invention in view of the above.
Claims (15)
1. An information display method, comprising:
Acquiring associated picture content associated with the search information;
Displaying the associated picture content in a popup window mode in a search result page corresponding to the search information;
after the associated picture content is displayed, hiding the associated picture content and displaying a forwarding entry at a designated position in the search result page, wherein the forwarding entry is used for forwarding the associated picture content;
The hiding the associated picture content includes:
and contracting the associated picture content to the forwarding entrance in a contracting mode so as to hide the associated picture content.
2. The method of claim 1, wherein the acquiring the associated screen content associated with the search information comprises:
when the search information hits a hot event and the current system time falls into a specified time period corresponding to the hit hot event, acquiring associated picture content associated with the search information; and the associated picture content points to the hot event hit by the search information.
3. The method according to claim 2, wherein the acquiring the associated screen content associated with the search information includes:
determining event types corresponding to the hot events hit by the search information;
Acquiring a corresponding associated picture template according to the event type, wherein the associated picture template comprises at least one blank area;
And filling blank areas included in the associated picture template based on the search information and the hot events, and generating associated picture content corresponding to the search information.
4. The method of claim 3, wherein the filling the blank area included in the associated screen template based on the search information and the hot event comprises:
based on the hot event, screening out a search result with higher relevance or higher heat degree with the hot event from search results corresponding to the search information;
and filling blank areas included in the associated picture template based on the search results.
5. The method of claim 3, wherein the determining the event type corresponding to the hot event hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the method comprises the following steps:
when the event type corresponding to the hot event is a motion project, acquiring a competitive animation as an associated picture template;
Correspondingly, the generated associated picture content is the athletic animation corresponding to the sports item.
6. The method of claim 5, wherein hiding the associated screen content and presenting a forwarding entry at a specified location in the search results page after the associated screen content presentation is complete comprises:
When the associated picture content is the athletic animation, the athletic animation moves on the search result page according to a preset display track, and the end point of the display track is the designated position where the forwarding entrance is located;
and when the athletic animation moves to the appointed position, determining that the athletic animation is displayed, hiding the athletic animation and displaying a forwarding entry at the appointed position.
7. The method as recited in claim 6, further comprising:
When the athletic animation moves on the search result page according to a preset display track, adding a visual effect for text content which collides with the athletic animation in the search result page; the visual effect includes at least any one of disruption and disappearance of the text content.
8. An information display device, comprising:
The associated picture content acquisition module is used for acquiring associated picture content associated with the search information;
The associated picture content display module is used for displaying the associated picture content in a popup window mode in a search result page corresponding to the search information;
The forwarding entry display module is used for hiding the associated picture content and displaying a forwarding entry at a designated position in the search result page after the associated picture content is displayed, and the forwarding entry is used for forwarding the associated picture content;
the forwarding entry display module is further specifically configured to shrink the associated picture content to the forwarding entry in a shrinking manner, so as to hide the associated picture content.
9. The apparatus according to claim 8, wherein the associated screen content obtaining module is configured to obtain associated screen content associated with the search information when the search information hits a hot event and a current system time falls within a specified period of time corresponding to the hit hot event; and the associated picture content points to the hot event hit by the search information.
10. The apparatus of claim 9, wherein the associated screen content acquisition module is configured to determine an event type corresponding to a hot event hit by the search information; acquiring a corresponding associated picture template according to the event type, wherein the associated picture template comprises at least one blank area; and filling blank areas included in the associated picture template based on the search information and the hot events, and generating associated picture content corresponding to the search information.
11. The apparatus of claim 10, wherein the association screen content acquisition module is configured to screen, based on the hot event, a search result that has a higher association degree with the hot event or a higher heat degree from search results corresponding to the search information; and filling blank areas included in the associated picture template based on the search result.
12. The apparatus of claim 10, wherein the associated screen content obtaining module is configured to obtain a athletic animation as an associated screen template when an event type corresponding to the hot event is a sports item; correspondingly, the generated associated picture content is the athletic animation corresponding to the sports item.
13. The apparatus of claim 12, wherein the forwarding entry display module is configured to, when the associated screen content is the athletic animation, move the athletic animation on the search results page according to a predetermined display track, where an end point of the display track is at the designated location where the forwarding entry is located; and when the athletic animation moves to the appointed position, determining that the athletic animation is displayed, hiding the athletic animation and displaying a forwarding entry at the appointed position.
14. An electronic device comprising a memory and one or more programs, wherein the one or more programs are stored in the memory and configured to be executed by one or more processors, the one or more programs comprising means for performing the information presentation method of any of claims 1-7.
15. A readable storage medium, characterized in that instructions in said storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the information presentation method according to any one of the method claims 1-7.
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