CN111967420B

CN111967420B - Method, device, terminal and storage medium for acquiring detail information

Info

Publication number: CN111967420B
Application number: CN202010876283.1A
Authority: CN
Inventors: 李媚
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2020-08-25
Filing date: 2020-08-25
Publication date: 2025-06-10
Anticipated expiration: 2040-08-25
Also published as: CN111967420A

Abstract

The present disclosure provides a method, device, terminal and storage medium for obtaining detailed information, which belongs to the field of big data technology. The method includes: displaying a comparison control; in response to a triggering operation on the comparison control, displaying detailed comparison information of a first target object and a second target object. The present disclosure obtains detailed information of the first target object by performing a horizontal multi-dimensional comparison between the first target object and the second target object. The detailed information can reflect the advantages and disadvantages of the first target object and the second target object. Compared with the detailed information provided by the manufacturer or advertiser alone, the detailed information is more objective and comprehensive, and has a higher credibility. Based on the detailed information, the user can truly understand the first target object and make rational consumption.

Description

Method, device, terminal and storage medium for acquiring detail information

Technical Field

The present disclosure relates to the field of big data technologies, and in particular, to a method, an apparatus, a terminal, and a storage medium for acquiring detailed information.

Background

In recent years, short video applications have been favored by more and more users because of their advantages of novel form, rich content, etc. In the face of a large user group of short video applications, more advertisers focus the eyes into the short video applications, and commodity advertisements are implanted into the short video, so that when a user watches the short video, the commodity can be recommended to the user, and the purchasing desire of the user is further stimulated, so that the commodity can be purchased.

For a short video in which a commodity advertisement is implanted, when the playing time length reaches a preset time length (for example, 3 seconds or 5 seconds, etc.), a content purchase guiding option is popped up on a video playing interface, if a user wants to further know the commodity, the user can click on the content purchase guiding option, and the detail information of the commodity is acquired by downloading a shopping application or jumping to a detail interface of the commodity, so that the commodity is purchased for rational consumption according to the detail information of the commodity.

However, in the shopping application or jumping to the detail interface of the commodity, the obtained detail information is usually specific to the commodity, and the detail information is generally provided by a commodity manufacturer or an advertisement provider, so that the obtained detail information is relatively low in one-sided and credibility.

Disclosure of Invention

The embodiment of the disclosure provides a method, a device, a terminal and a storage medium for acquiring detail information, which can acquire comprehensive detail information with higher reliability. The technical scheme is as follows:

In one aspect, a method for acquiring detailed information is provided, where the method includes:

In the playing process of a target video, determining a first target object corresponding to the target video;

displaying a comparison control, wherein the comparison control is used for comparing the first target object with a second target object operated by a user account, the attribute of the second target object is the same as that of the first target object, and the attribute refers to the basis for classifying different target objects;

And responding to the triggering operation of the comparison control, displaying comparison detail information of the first object and the second object, wherein the comparison detail information is used for indicating at least one of performance differences of the first object and the second object or description information of different user accounts.

In another aspect, there is provided an apparatus for acquiring detailed information, the apparatus including:

The determining module is used for determining a first target object corresponding to the target video in the playing process of the target video;

The display module is used for displaying a comparison control, wherein the comparison control is used for comparing the first target object with a second target object operated by a user account, the attribute of the second target object is the same as that of the first target object, and the attribute refers to the basis for classifying different target objects;

the display module is further configured to display, in response to a triggering operation on the comparison control, comparison detail information of the first object and the second object, where the comparison detail information is used to indicate at least one of a performance difference between the first object and the second object, and description information of different user accounts.

In another aspect, a terminal is provided, the terminal including a processor and a memory, the memory storing at least one piece of program code, the at least one piece of program code being loaded and executed by the processor to implement the method for acquiring detailed information according to the aspect.

In another aspect, there is provided a computer readable storage medium having stored therein at least one program code loaded and executed by a processor to implement the method for acquiring detailed information according to the aspect.

In another aspect, a computer program product or computer program is provided, the computer program product or computer program comprising computer instructions stored in a computer readable storage medium, the computer instructions being read from the computer readable storage medium by a processor of a computer device, the computer instructions being executed by the processor to cause the computer device to perform the methods provided in the various alternative implementations of the above aspect.

The technical scheme provided by the embodiment of the disclosure has the beneficial effects that:

The first object and the second object are subjected to transverse multidimensional comparison to obtain the detail information of the first object, the detail information can reflect the advantages and disadvantages of the first object and the second object, compared with the method provided by a manufacturer or an advertiser alone, the detail information is more objective and comprehensive, the reliability is higher, and a user can truly know the first object based on the detail information, so that the consumption is reasonable.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present disclosure, the drawings required for the description of the embodiments will be briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present disclosure, and other drawings may be obtained according to these drawings without inventive effort for a person of ordinary skill in the art.

Fig. 1 is an implementation environment involved in a detailed information acquisition method provided by an embodiment of the present disclosure;

Fig. 2 is a flowchart of a method for acquiring detailed information provided in an embodiment of the present disclosure;

FIG. 3 is a flowchart of another method for obtaining detailed information provided by an embodiment of the present disclosure;

FIG. 4 is a flow chart for comparing collected items based on content shipment video provided by an embodiment of the present disclosure;

FIG. 5 is a flow chart for comparing uncollected items based on content shipment video provided by an embodiment of the present disclosure;

FIG. 6 is a flow chart for comparing uncollected items based on advertising video provided by an embodiment of the present disclosure;

FIG. 7 is a flow chart for comparing based on advertising video provided by an embodiment of the present disclosure;

Fig. 8 is a timing chart of a method for acquiring detailed information provided by an embodiment of the present disclosure;

fig. 9 is a schematic structural diagram of an apparatus for acquiring detailed information according to an embodiment of the present disclosure;

Fig. 10 shows a block diagram of a terminal provided by an exemplary embodiment of the present disclosure.

Detailed Description

For the purposes of clarity, technical solutions and advantages of the present disclosure, the following further details the embodiments of the present disclosure with reference to the accompanying drawings.

It will be understood that the terms "each," "plurality," and "any" as used in this disclosure, including two or more, each refer to each of the corresponding plurality, and any one refers to any one of the corresponding plurality. For example, the plurality of words includes 10 words, and each word refers to each of the 10 words, and any word refers to any one of the 10 words.

Before executing the embodiments of the present disclosure, the terms related to the embodiments of the present disclosure will be explained first.

Grass planting refers to that after a user sees an article recommended by other users, the user stimulates the desire to purchase the article.

Weed pulling means that the user no longer has a desire to purchase the item once planted.

With goods is meant that the user carries out conscious or unconscious auxiliary marketing of a certain item, causing a pandemic, hot marketing behavior.

Content shipment refers to a way of selling items with advertising of the items in the video.

Techniques related to embodiments of the present disclosure are described next.

Cloud computing (cloud computing) refers to the delivery and usage mode of an IT infrastructure, to obtaining required resources in an on-demand, easily scalable manner over a network, and generalized cloud computing refers to the delivery and usage mode of a service, to obtaining required services in an on-demand, easily scalable manner over a network. Such services may be IT, software, internet related, or other services. Cloud Computing is a product of fusion of traditional computer and network technology developments such as Grid Computing (Grid Computing), distributed Computing (DistributedComputing), parallel Computing (Parallel Computing), utility Computing (Utility Computing), network storage (Network Storage Technologies), virtualization (Virtualization), load balancing (Load Balance), and the like.

With the development of the internet, real-time data flow and diversification of connected devices, and the promotion of demands of search services, social networks, mobile commerce, open collaboration and the like, cloud computing is rapidly developed. Unlike the previous parallel distributed computing, the generation of cloud computing will promote the revolutionary transformation of the whole internet mode and enterprise management mode in concept.

Big data (Big data) refers to a data set which cannot be captured, managed and processed by a conventional software tool within a certain time range, and is a massive, high-growth-rate and diversified information asset which needs a new processing mode to have stronger decision-making ability, insight discovery ability and flow optimization ability. With the advent of the cloud age, big data has attracted more and more attention, and special techniques are required for big data to effectively process a large amount of data within a tolerant elapsed time. Technologies applicable to big data include massively parallel processing databases, data mining, distributed file systems, distributed databases, cloud computing platforms, the internet, and scalable storage systems.

The application scene of the detailed information acquisition method provided by the embodiment of the disclosure is as follows:

In the process of watching videos based on a short video application, a browser application, a live broadcast application and the like, if a user watches, approves, comments, concerns, collects and the like the target object or other target objects with the same attribute as the target object, the user is prompted to compare the target object with the other target objects, and after the user selects the target object or the other target objects, the user is provided with the comparison detail information of the target object and the other target objects, so that the user can objectively and comprehensively know the target object, and the purpose of rational consumption is achieved.

Fig. 1 is an implementation environment related to a method for acquiring detailed information provided by an embodiment of the present disclosure, and referring to fig. 1, the implementation environment includes a terminal 101 and a server 102.

The terminal 101 is provided with at least one application, such as a short video application, a browser application, a live broadcast application, and the like, and based on the installed application, the terminal 101 can play a video, recommend a target object in the video to a user in the video playing process, and display the comparison detail information of the target object and other target objects with the same attribute as the target object. The terminal 101 may be a smart phone, a tablet computer, a notebook computer, a desktop computer, a smart speaker, a smart watch, etc., and the embodiments of the present disclosure do not specifically limit the product type of the terminal 101.

The server 102 is a background server of applications such as a short video application, a browser application, a live broadcast application, and the like, and the server 102 can provide support in terms of calculation, storage, and the like for the short video application, the browser application, the live broadcast application, and the like in the running process of the applications. The server 102 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, CDNs (Content Delivery Network, content delivery networks), basic cloud computing services such as big data and artificial intelligent platforms, and the like.

The terminal 101 and the server 102 may be directly or indirectly connected through wired or wireless communication, which is not specifically limited in the embodiments of the present disclosure.

Based on the implementation environment shown in fig. 1, an embodiment of the present disclosure provides a method for acquiring detailed information, and referring to fig. 2, a method flow provided by the embodiment of the present disclosure includes:

201. and in the playing process of the target video, determining a first target object corresponding to the target video.

The target video may be an advertisement video related to the first target object, or may be a content-carried video related to the first target object, etc. The target account can be a login account number of a short video application, a browser application, a live broadcast application or the like for playing the target video, and can manage targets displayed in the short video application, the browser application, the live broadcast application or the like in the running process of the short video application, the browser application, the live broadcast application or the like, wherein the management comprises at least one of collection, praise, watching, focusing, comment and the like. The first target may be a commodity, viewpoint information, a person vote, or the like, and the embodiment of the present disclosure does not specifically limit the first target.

202. And displaying the contrast control.

The comparison control is used for comparing the first target object with a second target object operated by the user account. The second target object may be an item that performs at least one of collection, viewing, attention, praise, comment, and the like for the user account. The second object has the same attribute as the first object, and the attribute refers to the basis for classifying different objects, and the attribute includes clothes, shoes, perfume, glasses and the like. For example, the first object may be a perfume, the second object may be a perfume, the first object may be glasses, and the second object may be glasses.

203. And responding to the triggering operation of the comparison control, and displaying the comparison detail information of the first target object and the second target object.

The triggering operation comprises clicking operation, sliding operation, and selection operation of a user for operating a mouse, a keyboard and other devices on the contrast control. The comparison detail information is used for indicating at least one of performance differences of the first target object and the second target object, description information of different user accounts and the like.

According to the method provided by the embodiment of the disclosure, the first object and the second object are subjected to transverse multidimensional comparison to obtain the detail information of the first object, the detail information can reflect the advantages and disadvantages of the first object and the second object, compared with the method provided by a manufacturer or an advertiser alone, the detail information is more objective and comprehensive, the reliability is higher, and a user can truly know the first object based on the detail information, so that the user consumes rationally.

In another embodiment of the present disclosure, displaying a contrast control includes:

displaying contrast control on video playing interface, or

And displaying a comparison control on an interface corresponding to the operation type according to the operation type of the user account on the first target object.

In another embodiment of the present disclosure, according to an operation type of a user account on a first target object, displaying a comparison control on an interface corresponding to the operation type, including:

In response to the operation type being a favorites operation, displaying contrast controls on a favorites interface of the user account, or

In response to the operation type being a praise operation, displaying a contrast control on a praise interface of the user account, or

Displaying a contrast control on a history viewing interface of the user account in response to the operation type being a viewing operation, or

In response to the comment operation of the operation type, displaying a contrast control on a comment information display interface of the user account, or

And in response to the operation type being the attention operation, displaying a comparison control on an attention interface of the user account.

In another embodiment of the present disclosure, before displaying the contrast control on the interface corresponding to the operation type according to the operation type of the operation information of the user account on the first target object, the method further includes:

according to the operation type, displaying an interface entry corresponding to the operation type on the video playing interface, and responding to the triggering operation of the interface entry, displaying an interface corresponding to the operation type.

In another embodiment of the present disclosure, in response to a triggering operation of the contrast control, displaying contrast details information of the first object and the second object includes:

In response to the triggering operation of the comparison control, popping up a floating layer on a display interface of the comparison control, wherein the floating layer is used for displaying the comparison detailed information of the first target object and the second target object, or

And responding to the triggering operation of the comparison control, displaying a result detail interface, wherein the interface detail interface is used for displaying the comparison detail information of the first object and the second object.

In another embodiment of the present disclosure, the contrast details include comment information;

displaying the comparative details of the first object and the second object, comprising:

And displaying comment information of the first object and the second object according to the content of the comment information.

In another embodiment of the present disclosure, the comparison detail information further includes at least one of a description label of the first object and the second object or a selected probability, the description label is generated according to a keyword cluster in the comment information, and the selected probability is determined according to the number of the selected users and the number of the selected objects;

and displaying at least one of the description labels or the selected probabilities of the first object and the second object in the display areas corresponding to the first object and the second object respectively.

In another embodiment of the present disclosure, the contrast details include performance parameters of the first target and the second target;

And displaying the performance parameters of the first object and the second object in the display areas corresponding to the first object and the second object respectively.

In another embodiment of the present disclosure, the comparison detail information further includes at least one of a plausibility of the first object and the second object, a number of pieces of comment information, a description tag, or a purchase link, the description tag being generated according to a keyword cluster in the comment information;

And displaying at least one item of the praise degree, the comment information number, the description label or the purchase link of the first object and the second object in the display areas corresponding to the first object and the second object respectively.

Any combination of the above-mentioned optional solutions may be adopted to form an optional embodiment of the present disclosure, which is not described herein in detail.

Based on the implementation environment shown in fig. 1, an embodiment of the present disclosure provides a method for acquiring detailed information. Taking an example of a terminal executing an embodiment of the present disclosure, referring to fig. 3, a method flow provided by the embodiment of the present disclosure includes:

301. And the terminal plays the target video.

In the running process of applications such as a short video application, a browser application or a live broadcast application, when a playing instruction of a target video is received, responding to the playing instruction of the target video, starting to play the target video by the terminal, and displaying video images and text information of the target video on a video playing interface. The generation mode of the playing instruction can comprise two modes, namely, one mode is generated when the click operation on the target video is detected, and the other mode is automatically generated when the last video is detected to be played.

302. In the playing process of the target video, the terminal determines a first target object corresponding to the target video.

In one embodiment of the present disclosure, during the playing of the target video, the terminal may record the playing duration of the target video through a built-in timer. When the playing time length of the target video reaches the preset time length, the terminal identifies video images, text information and sound information of the target video to determine a first target object corresponding to the target video. The preset duration may be a playing duration of the target video when the first target object appears for the first time, or may be a fixed playing duration, where the preset duration may be 10 seconds, 20 seconds, and so on.

Specifically, when a first target object corresponding to a target video is determined, the terminal can collect each frame of video image and identify each frame of video image, when at least one frame of video image is identified to comprise the first target object, the terminal can also collect an audio signal of each frame of video image and identify the collected audio signal, when the audio signal is identified to comprise the name of the first target object, the terminal can also collect text information of each frame of video image, and when the collected text information comprises the name of the first target object, the terminal can also determine that the target video corresponds to the first target object.

303. And the terminal displays the comparison control.

The comparison control is used for comparing the first target object with the second target object operated by the user account. The second object has the same attribute as the first object, and the second object can be an object for at least one operation of praying, focusing, watching, commenting, collecting and the like by the user account in the use process of applications such as a short video application, a browser application, a live broadcast application and the like.

In one embodiment of the present disclosure, if a user first views a target video and does not perform any operations such as endorsing, watching, focusing, commenting, collecting, etc. on an article, video, picture, shopping link, etc. related to a first target object, but performs at least one operation such as endorsing, watching, focusing, commenting, collecting, etc. on an article, video, picture, shopping link, etc. related to a second target object, during the playing of the target video, when a first target object in the target video is determined, the terminal displays a contrast control on a video playing interface, so that the user can obtain, based on the contrast control, contrast detail information of the first target object and the second target object by comparing the first target object with the second target object.

In another embodiment of the present disclosure, if the user does not watch the target video for the first time, or the user watches the target video for the first time, but at least one operation such as praise, watch, pay attention to, comment, collect, etc. is performed on articles, videos, pictures, shopping links, etc. related to the first target object and the second target object before, in the process of playing the target video, when the first target object in the target video is determined, the terminal displays a contrast control on a video playing interface, so that the user can obtain the contrast detail information of the first target object and the second target object by comparing the first target object with the second target object based on the contrast control.

In another embodiment of the present disclosure, if a user first views a target video and does not perform any operation such as endorsing, watching, focusing, commenting, collecting, etc. on an article, video, picture, shopping link, etc. related to a first target object, the terminal may display options such as endorsing, focusing, commenting, collecting, etc. on a video playing interface, respond to a triggering operation of any one of the options such as endorsing, focusing, commenting, collecting, etc. by a user account, store operation information of the user account in an operation log, and display an article, video, picture, shopping link, etc. of the first target object on an endorsing interface, an attention interface, a comment information display interface, a favorites interface, etc. during playing of the target video, when determining the first target object corresponding to the target video, if the user wants to acquire contrast detail information of the first target object, the user may trigger to display an interface corresponding to the operation type according to the operation type of the user account, and display a contrast control on an interface corresponding to the operation type.

In another embodiment of the present disclosure, if the user does not watch the target video for the first time, or the user account watches the target video for the first time, but at least one operation such as praise, watch, pay attention to, comment, collection, etc. is performed on an article, video, picture, shopping link, etc. related to the first target object and the second target object before, in response to a triggering operation of any one of options such as praise, pay attention to, comment, collection, etc. by the user account, the terminal stores operation information of the user account into the operation log, and displays an article, video, picture, shopping link, etc. of the first target object on a praise interface, a attention interface, a comment information display interface, a favorites interface, etc., during playing of the target video, when determining the first target object corresponding to the target video, if the user wants to acquire comparison information of the first target object, the user can trigger to display an interface detail corresponding to the operation type according to the operation type of the first target object, and display a comparison control on an interface corresponding to the operation type.

That is, the display of the contrast control includes two ways:

in the first mode, the terminal displays the contrast control directly on the video playing interface.

For the first mode, when the comparison control is triggered, the terminal can acquire a second target object from the operation log of the user account based on the user account, and the first target object and the second target object are displayed on the comparison control. Considering that the number of second objects for at least one operation such as praise, attention, watching, comment, collection and the like by the user may be multiple, when the comparison control is triggered, the terminal may display the first object and a list including at least one second object on the comparison control, and based on the displayed list, the user may manually select at least one second object that is compared with the first object.

In the second mode, the terminal displays a comparison control on an interface corresponding to the operation type according to the operation type of the user account on the first target object.

Aiming at the second mode, according to the operation type of the user account on the first target object, when the terminal displays the comparison control, the terminal comprises the following cases:

in the first case, if the operation type of the user account on the first target object is a collection operation, and in response to the operation type being the collection operation, the terminal displays a comparison control on a favorites interface of the user account.

In the second case, if the operation type of the user account on the first target object is a praise operation, the terminal also displays a comparison control on a praise interface of the user account in response to the operation type being the praise operation.

In the third case, if the operation type of the user account on the first target object is a viewing operation, and in response to the operation type being the viewing operation, the terminal displays a comparison control on a history viewing interface of the user account.

In the fourth case, if the operation type of the user account on the first target object is comment operation, and in response to the operation type being comment operation, the terminal displays a comparison control on a comment information display interface of the user account.

And in a fifth case, if the operation type of the user account on the first target object is attention operation, in response to the operation type being attention operation, the terminal displays a comparison control on an attention interface of the user account.

In addition, when the comparison control is displayed in the second mode, the user also needs to manually select at least one second object to be compared with the first object from the list displayed on the comparison control, as in the first mode.

Further, before the terminal displays the comparison control on the interface corresponding to the operation type, the terminal displays an interface entry corresponding to the operation type on the video playing interface according to the operation type, and responds to the triggering operation on the interface entry, the terminal can display the interface corresponding to the operation type. The interface entry is in the form of an icon identification or in the form of a text identification, for example, the operation type is a favorites interface, then the favorites icon or the text "favorites" is displayed, and when the favorites icon is detected or the text "favorites" is triggered, the favorites interface is displayed.

The process of displaying the comparison control on the interface corresponding to the operation type will be described below by taking the collection operation as an example.

In the first step, when a first target object corresponding to a target video is determined in the target video playing process, the terminal displays a picture link and collection options of the first target object on a video playing interface of the target video.

The picture link and collection options of the first target object can be popped up from the floating layer on the video playing interface and displayed on the floating layer.

And secondly, responding to triggering operation of the favorites, and storing the picture links of the first target object into the favorites by the terminal.

When the terminal stores the picture link of the first object in the favorites, the process of moving the picture link of the first object to the favorites can be displayed in a preset animation mode. The preset animation form can be an effect of gradually disappearing from a display position to a favorite position of the control picture link, or can be a position of moving from the display position to the favorite position according to a preset track from the control picture link, and the like.

And thirdly, responding to triggering operation of the entrance of the favorites interface, and displaying the favorites interface by the terminal.

The favorites entrance can be icon identification of favorites, text identification of favorites and the like. And responding to clicking operation on the favorites entry, displaying a favorites interface on the terminal, wherein a plurality of targets are displayed on the favorites interface, the targets comprise a first target and a second target, and can also comprise other targets and the like, and the types of the other targets can be the same as the attribute of the first target or different from the attribute of the first target.

And fourthly, responding to the selection operation of the first target object and the second target object, and displaying a comparison control on a favorites interface of the user account by the terminal.

Based on the plurality of targets displayed on the favorites interface, the user selects a first target and a second target from the plurality of targets displayed, and the terminal displays a comparison control on the favorites interface of the user account in response to the selection operation of the first target and the second target.

In order to facilitate the user to view the objects collected in the favorites, the embodiment of the disclosure also supports classification management of the objects collected in the favorites, so that the objects with the same attribute can be displayed on adjacent positions of the favorites interface.

In this embodiment of the present disclosure, the display form of the contrast control may be multiple, and specifically, the display form of the contrast control may be a floating window form, that is, when it is determined that the first target object corresponding to the target video corresponds to the first target object, a floating window for carrying the contrast control is popped up on a video playing interface or an interface corresponding to the operation type. To avoid the displayed contrast control from obscuring the video view of the target video, a floating window for carrying the contrast control may be displayed in an edge region of the video playback interface, e.g., in a lower left corner or an upper right corner of the video playback interface. The display form of the contrast control can also be a sub-interface form, that is, when the first target object corresponding to the target video is determined, the contrast control is displayed on the sub-interface of the video playing interface. To avoid that the displayed contrast control obscures the video picture of the target video, the contrast control may be displayed as a blank area of the video picture, or as an edge area of the video picture, etc.

304. And responding to the triggering operation of the comparison control, and displaying the comparison detail information of the first target object and the second target object by the terminal.

When a user selects a first object or a second object by triggering a comparison control, responding to the triggering operation of the comparison control, acquiring the identification of the selected object by the terminal, transmitting the identification of the selected object to the server, when the identification of the selected object is received, generating comparison detail information of the first object and the second object by the server according to the number of the selected users, the number of the selected objects, comment information posted by the users and other users, performance parameters of the first object and the second object and the like, transmitting the comparison detail information of the first object and the second object by the terminal, and displaying the comparison detail information of the first object and the second object by the terminal when the comparison detail information transmitted by the server is received.

Wherein, the display form of the comparison detail information of the first object and the second object includes but is not limited to the following several types:

In one embodiment of the disclosure, in response to a triggering operation of the comparison control, the terminal pops up a floating layer on a display interface of the comparison control, where the floating layer is used for displaying comparison detail information of the first target object and the second target object.

In another embodiment of the disclosure, in response to a triggering operation of the comparison control, the terminal displays a result detail interface for displaying comparison detail information of the first object and the second object. Considering that the content of the comparison detail information of the first object and the second object is more and the interface for displaying the comparison detail information is limited, the terminal can acquire the selection probability of the first object and the second object from the comparison detail information and display the selection probability and the detail options of the first object and the second object on the comparison control. Based on the displayed selection probabilities of the first object and the second object, the user can know the selection conditions of other users facing the first object and the second object, thereby obtaining the group property, the recognition feeling and the achievement feeling. Based on the displayed detail options, when the triggering of the detail options is detected, the terminal pops up a floating layer on a display interface of the comparison control, so that the comparison detail information of the first object and the second object is displayed on the floating layer, or the terminal displays a result detail interface, so that the comparison detail information of the first object and the second object is displayed on the result detail interface.

In the embodiment of the disclosure, the comparison detail information includes comment information, where the comment information includes description information, recommendation information, evaluation information, and the like that at least one user account published for the first object or the second object, and the content of the evaluation information may be a good evaluation or a bad evaluation of the first object or the second object. The evaluation information may be one of a character, a picture, a symbol, or a combination of a plurality of characters, a picture, a symbol, or the like. Because the comment information can reflect different cognitive results of different users on the first object and the second object, compared with detailed information provided by a manufacturer or a developer, the comment information is more objective and reliable and has more referential property.

In one possible implementation manner, when the terminal displays comment information, the score of each comment information can be calculated according to the number of praise and the number of replies of the comment information, the display sequence of the comment information is determined according to the sequence from high score to low score, and the comment information is displayed based on the determined display sequence.

In another possible implementation manner, when the terminal displays the comment information, the comment information of the first object and the second object may be displayed according to the content of the comment information. For example, the terminal may set different identifiers for the first object and the second object, and further add different identifiers to comment information about different objects according to the content of the comment information. The set identifier may be at least one form of characters, words, symbols, expressions, etc., for example, the terminal sets the identifier of the first object as a word identifier of "red" and sets the identifier of the second object as a word identifier of "blue", so that the terminal displays comment information, and can display comment information and "red" related to the first object and comment information and "blue" related to the second object. For another example, the terminal may set different identifiers for views of different targets, further add different identifiers for comment information supporting the first target and supporting the second target according to the content of the comment information, and further display comment information supporting different targets and corresponding identifiers.

For another example, the terminal sets a text label "red" for supporting the first object comment information, sets a text label "blue" for opposing the first object comment information, and based on the set label, the terminal may display comment information and "red" supporting the first object and comment information and "blue" supporting the second object.

For another example, the terminal may display comment information about the first target object and comment information about the second target object in different display areas according to the content of the comment information.

For another example, the terminal may display the comment information about different objects in different display manners according to the content of the comment information, where the different display manners include color, font size, and the like. For example, the terminal displays comment information about the first object in red font and comment information about the second object in blue font according to the content of the comment information.

In another embodiment of the present disclosure, the comparison details further include at least one of a description label and a selected probability corresponding to the first object and the second object. When the terminal displays at least one of the description labels and the selected probabilities corresponding to the first object and the second object, the floating layer or the result detail interface can be divided into different display areas, and at least one of the description labels and the selected probabilities of the first object and the second object are respectively displayed in the display areas corresponding to the first object and the second object. That is, at least one of the description information and the selected probability of the first object is displayed in the display area corresponding to the first object, and at least one of the description information and the selected probability of the second object is displayed in the display area corresponding to the second object.

It should be noted that, the types of information in the display area corresponding to the first object and the display area corresponding to the second object are the same, and if the description information of the first object is displayed in the display area corresponding to the first object, the description information of the second object is also displayed in the display area corresponding to the second object.

The description label can be generated according to keyword clusters extracted from comment information and used for intuitively showing the advantages and disadvantages of the target object to a user. For example, when the first target object is perfume, the terminal extracts keywords from the comment information and clusters the keywords, so that the description labels are perfume, fruity, fragrant and fruity. The description label is generated by extracting comment information of different users on the target object, so that the description label is more real and concise.

The selected probability is used for representing the selection probability of different targets by different users, and the selected probability can be determined according to the number of the selected users and the number of the selected targets. For example, if the number of the participating users is 100 and the number of the selected objects is 65, it may be determined that the probability of being selected for the selected objects is 65%. The display form of the selected probability may be a progress bar, for example, the selected probability of the first object is 60% and the selected probability of the second object is 40%, the position from the initial position to 60% on the progress bar indicates the selected probability of the first object, and the position from 60% to the end position on the progress bar indicates the selected probability of the second object. The selection probability of the first target object and the second target object is displayed in a progress bar mode, and selection conditions of different users on the first target object and the second target object can be displayed to the users more intuitively.

It should be noted that if the number of the selected users is 1, that is, before the user, other users do not make a contrast comment on the first object and the second object, the probability that the terminal displays the selected object is 100%. Of course, if the user posts comment information for the first object or the second object, the comment information posted by the user and the number of pieces of comment information are displayed as 1. Since no other user publishes comment information, the comment information published by the user may be displayed without distinction. If the user does not post comment information for the target object, the number of pieces of comment information displayed is 0. When the number of the comment information is 0, the terminal also prompts the user to post the comment information, for example, "catch up to occupy the sofa bar for your grass".

In another embodiment of the present disclosure, the comparison details further include performance parameters of the first target and the second target, where the performance parameters may be obtained from target details provided by advertisers or manufacturers of the first target and the second target, or may be obtained from third party websites or applications. When the terminal displays the performance parameters of the first object and the second object, the terminal can display the performance parameters of the first object and the second object in the display areas corresponding to the first object and the second object respectively. More intuitively, the terminal can display the same performance parameters of the first object and the second object side by side. By displaying the performance parameters of the first object and the second object, the user can be informed about the first object and the second object, and therefore rational selection between the first object and the second object can be achieved.

In another embodiment of the present disclosure, the comparison detail information further includes at least one of a plausibility level of the first object and the second object, a comment information piece count, a description tag, or a purchase link. When the terminal displays at least one of the praise degree, the comment information number, the description label and the purchase link corresponding to the first object and the second object, the floating layer or the result detail interface can be divided into different display areas, and at least one of the praise degree, the comment information number, the description label and the purchase link corresponding to the first object and the second object is respectively displayed in the display areas corresponding to the first object and the second object. The praise degree is the use experience of different users on the target objects, and the user can conveniently know the real experience of other users on the different target objects. The number of the comment information pieces is the number of comment information published by different user accounts on the first target object or the second target object, so that users can know topic popularity of different target objects conveniently. The descriptive label is used for users to intuitively see the advantages and disadvantages of different targets. The purchase link is a purchase entrance of the first object or the second object, and the user can purchase different first objects or second objects by triggering the purchase link.

It should be noted that, the types of information in the display area corresponding to the first object and the display area corresponding to the second object are the same, and if the purchase link of the first object is displayed in the display area corresponding to the first object, the purchase link of the second object is also displayed in the display area corresponding to the second object.

It should be noted that, because the content of the comparison detail information is richer, and the size of the display interface is limited, in order to ensure the neatness of the interface, the terminal may display a first option and a second option on the floating layer or the result detail interface, where the first option may be a "net friend PK" option, and the second option may be a "commodity parameter" option. When the second option is triggered, the terminal displays at least one item of information of performance parameters, the praise degree, the comment information pieces, the description label, the purchase link and the like of the first object and the second object, and at least one item of information of the comment information, the description label, the selected probability and the like of the first object and the second object is hidden.

The following description is needed:

In the first aspect and the embodiments of the present disclosure, the comparison is performed between a first object and a second object, and the number of the second objects may be one or more, that is, the first object may be compared with one second object with the same attribute, or the first object may be compared with a plurality of second objects with the same attribute.

The second point, the first object, and the second object may be merchandise, may be viewpoint information, or may be votes for public characters.

The third point, the number of pieces of comment information, the description label, the probability of selection, and the like are not fixed, and the information will also change as the number of the participating users increases.

By adopting the method provided by the embodiment of the disclosure, the user can carry out transverse multidimensional comparison on different targets, can express own attitudes, vote on the targets supported by the user, and post comment information, and can view the performance parameters of different targets, so that the user can more quickly and intelligently plant or weed, thereby obtaining recognition sense, achievement sense and family group in interaction with other users, and the user can also make high-quality video more prominent and video content more abundant besides watching video content.

The method for acquiring the detailed information can be described by taking fig. 4 to 7 as an example in practical application.

Fig. 4 is a flowchart for comparing collected items based on content-carried videos, see A1-A6 in fig. 4, if a user has once stored western-style clothes a and B in a favorites, when a short video about western-style clothes a is played for 5 seconds, the terminal displays a comparison control of western-style clothes a and B on a video playing interface of the short video, on which "[ western-style clothes a ] and [ western-style clothes B ] you select which one of western-style clothes a VS western-style clothes B. When the clicking operation of the user on the comparison control is detected, the terminal sends a comparison detail information acquisition request to the server based on the selection of the user, and when the comparison detail information returned by the server is received, the terminal selects the Western-style clothes A and detail options from 65% of people and you displayed on the video playing interface. When the clicking operation on the detail option is detected and the net friend PK option is in a selected state, if the number of the selected users is multiple, 323 comment information of the western-style clothes A and the western-style clothes B, 65% of the selected probability of the western-style clothes A, 35% of the selected probability of the western-style clothes B, the description label of the western-style clothes A is positive in color, comfortable and free of people, the description label of the western-style clothes B is not pilling, cheap and the like are displayed on a result detail interface. If the number of the participating users is 1, the selected probability of the western-style clothes A is displayed on the result detail interface to be 100%. When a click operation on the "commodity parameter" in fig. A4-1 or fig. A4-2 is detected, the terminal displays the performance parameters, the likeness, the number of pieces of comment information, the purchase links, and the like of the "western-style clothes a" and the "western-style clothes B" on the result detail interface.

Fig. 5 is a flowchart for comparing non-collected items based on content-carried video, see B1-B6 in fig. 5, if a user has not received a suit a in a favorite, but performs at least one operation of praise, watch, focus, comment, etc. on the suit a, when the user watches the content-carried video about the suit a and the playing time of the content-carried video reaches 5 seconds, the terminal displays a picture link and a favorite, when a click operation on the favorite is detected, the terminal stores the picture link of the suit a in the favorite, when a click operation on an entrance to the favorite is detected, the terminal displays a favorite interface, and when a selection operation on the suit a and the suit B on the favorite interface is detected, the terminal displays a comparison control for comparing the suit a and the suit B on the favorite interface. When the clicking operation of the user on the comparison control is detected, the terminal sends a comparison detail information acquisition request to the server based on the selection of the user, when the comparison detail information returned by the server is received and the net friend PK options are in a selected state, 323 comment information of the western-style clothes A and the western-style clothes B are displayed on a result detail interface if the number of the selected users is multiple, the selection probability of the western-style clothes A is 65%, the selection probability of the western-style clothes B is 35%, the description label of the western-style clothes A is positive, comfortable and free of people, the description label of the western-style clothes B is not pilling, cheap and the like. If the number of the participating users is 1, the selected probability of the western-style clothes A is displayed on the result detail interface to be 100%. When a click operation on the "commodity parameter" in fig. B5-1 or fig. B5-2 is detected, the terminal displays the performance parameters, the likeness, the number of pieces of comment information, the purchase links, and the like of the "suit a" and the "suit B" on the result detail interface.

Fig. 6 is a flowchart for comparing non-collected items based on advertisement videos, referring to C1-C6 in fig. 6, if a user has not collected a suit a in a favorite, but performs at least one operation of praise, watch, focus, comment, etc. on the suit a, when the user watches advertisement videos about the suit a and the playing time of the advertisement videos reaches 5 seconds, the terminal displays a picture link and a grass-planting option of the suit a, when a click operation on the grass-planting option is detected, the terminal stores the picture link of the suit a in the favorite, when a click operation on an entrance of the favorite is detected, the terminal displays a favorite interface, and when a selection operation on the suits a and B on the favorite interface is detected, the terminal displays a comparison control for comparing the suits a and B on the favorite interface. When the clicking operation of the user on the comparison control is detected, the terminal sends a comparison detail information acquisition request to the server based on the selection of the user, when the comparison detail information returned by the server is received and the net friend PK options are in a selected state, 323 comment information of the western-style clothes A and the western-style clothes B are displayed on a result detail interface if the number of the selected users is multiple, the selection probability of the western-style clothes A is 65%, the selection probability of the western-style clothes B is 35%, the description label of the western-style clothes A is positive, comfortable and free of people, the description label of the western-style clothes B is not pilling, cheap and the like. If the number of the participating users is 1, the selected probability of the western-style clothes A is displayed on the result detail interface to be 100%. When a click operation on the "commodity parameter" in fig. C5-1 or fig. C5-2 is detected, the terminal displays the performance parameters, the likeness, the number of pieces of comment information, the purchase links, and the like of the "suit a" and the "suit B" on the result detail interface.

Fig. 7 is a flowchart for comparing based on advertisement videos, see D1-D4 in fig. 7, when a short video related to the suit a is played and the playing time reaches 5 seconds, the terminal displays a comparison control of the suit a and the suit B on a video playing interface of the short video, where ". When the clicking operation of the user on the comparison control is detected, the terminal sends a comparison detail information acquisition request to the server based on the selection of the user, and when the comparison detail information returned by the server is received, the terminal selects the Western-style clothes A and detail options from 65% of people and you displayed on the video playing interface. When the clicking operation on the detail option is detected and the net friend PK option is in a selected state, if the number of the selected users is multiple, 323 comment information of the western-style clothes A and the western-style clothes B, 65% of the selected probability of the western-style clothes A, 35% of the selected probability of the western-style clothes B, the description label of the western-style clothes A is positive in color, comfortable and free of people, the description label of the western-style clothes B is not pilling, cheap and the like are displayed on a result detail interface. If the number of the participating users is 1, the selected probability of the western-style clothes A is displayed on the result detail interface to be 100%. When a click operation on the "commodity parameter" in fig. D3-1 or fig. D3-2 is detected, the terminal displays the performance parameters, the likeness, the number of pieces of comment information, the purchase links, and the like of the "suit a" and the "suit B" on the result detail interface.

The method for acquiring the above detailed information will be described below with reference to fig. 8 as an example.

In the target video playing process, in response to the playing time length of the target video reaching 5 seconds, the terminal pops up a comparison control on a video playing interface, when the clicking operation of the comparison control is detected, the terminal displays PK results and detail options of the net friends and users on the video playing interface, when the clicking operation of the detail options is detected, the terminal judges whether other users participate in the PK, if the other users participate in the PK, the net friends PK results are displayed, if the other users do not participate in the PK, the selection results and comment information of the users are displayed, and when the commodity parameter options are detected to be selected, the terminal switches the displayed net friends PK results or the selection results of the users into the performance parameters of the commodity.

In the playing process of the target video, responding to the playing time length of the target video to reach 5 seconds, when detecting clicking operation of a user on a favorites option, the terminal stores the picture link of a first target object into the favorites, when detecting clicking operation of a favorites entry, displaying a favorites interface, and detecting selecting operation on the favorites interface, displaying a comparison control, responding to clicking operation of the comparison control, judging whether other users participate in PK or not by the terminal, if the other users participate in PK, displaying a net friend PK result, and if the other users do not participate in PK, displaying a selection result and comment information of the user, and when detecting that a commodity parameter option is selected, switching the displayed net friend PK result or the selection result of the user into performance parameters of the commodity by the terminal.

Referring to fig. 9, an embodiment of the present disclosure provides an apparatus for acquiring detailed information, including:

The determining module 901 is configured to determine a first target object corresponding to a target video in a playing process of the target video;

The display module 902 is configured to display a comparison control, where the comparison control is configured to compare a first target object with a second target object operated by a user account, and an attribute of the second target object is the same as an attribute of the first target object, and the attribute refers to a basis for classifying different target objects;

The display module 902 is further configured to display, in response to a triggering operation of the comparison control, comparison detail information of the first object and the second object, where the comparison detail information is used to indicate at least one of a performance difference between the first object and the second object or description information of different user accounts.

In another embodiment of the present disclosure, a display module 902 for displaying contrast controls on a video playback interface, or

The display module 902 is configured to display, according to an operation type of the user account on the first target object, a comparison control on an interface corresponding to the operation type.

In another embodiment of the present disclosure, a display module 902 for displaying a contrast control on a favorites interface of a user account in response to the operation type being a favorites operation, or

A display module 902 for displaying a contrast control on a praise interface of the user account in response to the operation type being a praise operation, or

A display module 902 for displaying a contrast control on a history view interface of the user account in response to the operation type being a viewing operation, or

A display module 902, configured to display a contrast control on a comment information display interface of the user account in response to the operation type being a comment operation, or

And the display module 902 is configured to display a comparison control on a focus interface of the user account in response to the operation type being a focus operation.

In another embodiment of the present disclosure, the display module 902 is further configured to display, on the video playing interface, an interface entry corresponding to the operation type according to the operation type, and display, in response to a triggering operation on the interface entry, an interface corresponding to the operation type.

In another embodiment of the disclosure, the display module 902 is further configured to pop up a floating layer on a display interface of the contrast control in response to a triggering operation of the contrast control, where the floating layer is configured to display contrast details of the first object and the second object, or

The display module 902 is further configured to display, in response to a triggering operation on the comparison control, a result detail interface, where the interface detail interface is configured to display comparison detail information of the first object and the second object.

The display module 902 is further configured to display comment information of the first object and the second object according to the content of the comment information.

the display module 902 is further configured to display at least one of a description label or a selection probability of the first object and the second object in a display area corresponding to the first object and the second object, respectively.

the display module 902 is further configured to display performance parameters of the first object and the second object in display areas corresponding to the first object and the second object, respectively.

The display module 902 is further configured to display at least one of the praise degree, the comment information number, the description tag, or the purchase link of the first object and the second object in the display area corresponding to the first object and the second object, respectively.

In summary, according to the device provided by the embodiment of the disclosure, the first target object and the second target object are subjected to transverse multidimensional comparison to obtain the detail information of the first target object, the detail information can embody the advantages and disadvantages of the first target object and the second target object, and compared with the device provided by a manufacturer or an advertiser alone, the detail information is more objective and comprehensive, has higher reliability, and a user can truly know the first target object based on the detail information, so that the user consumes rationally.

Fig. 10 shows a block diagram of a terminal 1000 provided by an exemplary embodiment of the present disclosure. The terminal 100 may be a smart phone, tablet computer, MP3 player (Moving Picture Experts Group Audio Layer III, MPEG audio layer 3), MP4 (Moving Picture Experts Group Audio Layer IV, MPEG audio layer 4) player, notebook computer, or desktop computer. Terminal 1000 can also be referred to by other names of user equipment, portable terminal, laptop terminal, desktop terminal, etc.

In general, terminal 100 includes a processor 1001 and a memory 1002.

The processor 1001 may include one or more processing cores, such as a 4-core processor, an 8-core processor, and so on. The processor 1001 may be implemented in at least one hardware form of DSP (DIGITAL SIGNAL Processing), FPGA (Field-Programmable gate array), PLA (Programmable Logic Array ). The processor 1001 may also include a main processor for processing data in the awake state, which is also called a CPU (Central Processing Unit ), and a coprocessor for processing data in the standby state, which is a low-power-consumption processor. In some embodiments, the processor 1001 may integrate a GPU (Graphics Processing Unit, image processor) for rendering and drawing of content required to be displayed by the display screen. In some embodiments, the processor 901 may also include an AI (ARTIFICIAL INTELLIGENCE ) processor for processing computing operations related to machine learning.

Memory 1002 may include one or more computer-readable storage media, which may be non-transitory. Memory 1002 may also include high-speed random access memory, as well as non-volatile memory, such as one or more magnetic disk storage devices, flash memory storage devices. In some embodiments, a non-transitory computer readable storage medium in memory 1002 is used to store at least one instruction for execution by processor 1001 to implement the method of obtaining detailed information provided by a method embodiment of the present application.

Terminal 1000 can also optionally include a peripheral interface 1003 and at least one peripheral in some embodiments. The processor 1001, the memory 1002, and the peripheral interface 1003 may be connected by a bus or signal line. The various peripheral devices may be connected to the peripheral device interface 1003 via a bus, signal wire, or circuit board. Specifically, the peripheral devices include at least one of a radio frequency circuit 1004, a display screen 1005, a camera assembly 1006, an audio circuit 1007, and a power supply 1009.

Peripheral interface 1003 may be used to connect I/O (Input/Output) related at least one peripheral to processor 1001 and memory 1002. In some embodiments, processor 1001, memory 1002, and peripheral interface 1003 are integrated on the same chip or circuit board, and in some other embodiments, either or both of processor 1001, memory 1002, and peripheral interface 1003 may be implemented on separate chips or circuit boards, as this embodiment is not limiting.

Radio Frequency circuit 1004 is used to receive and transmit RF (Radio Frequency) signals, also known as electromagnetic signals. Radio frequency circuitry 1004 communicates with a communication network and other communication devices via electromagnetic signals. The radio frequency circuit 1004 converts an electrical signal into an electromagnetic signal for transmission, or converts a received electromagnetic signal into an electrical signal. Optionally, the radio frequency circuitry 1004 includes an antenna system, an RF transceiver, one or more amplifiers, tuners, oscillators, digital signal processors, codec chipsets, subscriber identity module cards, and so forth. Radio frequency circuitry 1004 may communicate with other terminals via at least one wireless communication protocol. The wireless communication protocols include, but are not limited to, metropolitan area networks, generation-by-generation mobile communication networks (2G, 3G, 4G, and 5G), wireless local area networks, and/or WiFi (WIRELESS FIDELITY ) networks. In some embodiments, the radio frequency circuit 1004 may further include NFC (NEAR FIELD Communication) related circuits, which is not limited by the present application.

The display screen 1005 is used to display a UI (User Interface). The UI may include graphics, text, icons, video, and any combination thereof. When the display 1005 is a touch screen, the display 1005 also has the ability to capture touch signals at or above the surface of the display 1005. The touch signal may be input to the processor 1001 as a control signal for processing. At this time, the display 1005 may also be used to provide virtual buttons and/or virtual keyboards, also referred to as soft buttons and/or soft keyboards. In some embodiments, display 1005 may be one, providing a front panel of terminal 1000, in other embodiments, display 1005 may be at least two, provided on different surfaces of terminal 1000 or in a folded design, respectively, and in still other embodiments, display 1005 may be a flexible display, provided on a curved surface or a folded surface of terminal 1000. Even more, the display 1005 may be arranged in a non-rectangular irregular pattern, i.e., a shaped screen. The display 1005 may be made of LCD (Liquid CRYSTAL DISPLAY), OLED (Organic Light-Emitting Diode) or other materials.

The camera assembly 1006 is used to capture images or video. Optionally, camera assembly 1006 includes a front camera and a rear camera. Typically, the front camera is disposed on the front panel of the terminal and the rear camera is disposed on the rear surface of the terminal. In some embodiments, the at least two rear cameras are any one of a main camera, a depth camera, a wide-angle camera and a tele camera, so as to realize that the main camera and the depth camera are fused to realize a background blurring function, and the main camera and the wide-angle camera are fused to realize a panoramic shooting and Virtual Reality (VR) shooting function or other fusion shooting functions. In some embodiments, camera assembly 1006 may also include a flash. The flash lamp can be a single-color temperature flash lamp or a double-color temperature flash lamp. The dual-color temperature flash lamp refers to a combination of a warm light flash lamp and a cold light flash lamp, and can be used for light compensation under different color temperatures.

The audio circuit 1007 may include a microphone and a speaker. The microphone is used for collecting sound waves of users and environments, converting the sound waves into electric signals, and inputting the electric signals to the processor 1001 for processing, or inputting the electric signals to the radio frequency circuit 1004 for voice communication. For purposes of stereo acquisition or noise reduction, the microphone may be multiple, each located at a different portion of terminal 1000. The microphone may also be an array microphone or an omni-directional pickup microphone. The speaker is used to convert electrical signals from the processor 1001 or the radio frequency circuit 1004 into sound waves. The speaker may be a conventional thin film speaker or a piezoelectric ceramic speaker. When the speaker is a piezoelectric ceramic speaker, not only the electric signal can be converted into a sound wave audible to humans, but also the electric signal can be converted into a sound wave inaudible to humans for ranging and other purposes. In some embodiments, audio circuit 1007 may also include a headphone jack.

Power supply 1009 is used to power the various components in terminal 1000. The power source 1009 may be alternating current, direct current, disposable battery or rechargeable battery. When the power source 1009 includes a rechargeable battery, the rechargeable battery may support wired or wireless charging. The rechargeable battery may also be used to support fast charge technology.

In some embodiments, terminal 1000 can further include one or more sensors 1010. The one or more sensors 1010 include, but are not limited to, an acceleration sensor 1011, a gyroscope sensor 1012, a pressure sensor 1013, an optical sensor 1015, and a proximity sensor 1016.

The acceleration sensor 1011 can detect the magnitudes of accelerations on three coordinate axes of the coordinate system established with the terminal 1000. For example, the acceleration sensor 1011 may be used to detect components of gravitational acceleration in three coordinate axes. The processor 1001 may control the display screen 1005 to display a user interface in a landscape view or a portrait view according to the gravitational acceleration signal acquired by the acceleration sensor 1011. The acceleration sensor 1011 may also be used for the acquisition of motion data of a game or a user.

The gyro sensor 1012 may detect the body direction and the rotation angle of the terminal 1000, and the gyro sensor 1012 may collect the 3D motion of the user to the terminal 1000 in cooperation with the acceleration sensor 1011. The processor 1001 can realize functions such as motion sensing (e.g., changing a UI according to a tilting operation of a user), image stabilization at photographing, game control, and inertial navigation, based on data acquired by the gyro sensor 1012.

Pressure sensor 1013 may be disposed on a side frame of terminal 1000 and/or on an underlying layer of display 1005. When the pressure sensor 1013 is provided at a side frame of the terminal 1000, a grip signal of the terminal 1000 by a user can be detected, and the processor 1001 performs right-and-left hand recognition or quick operation according to the grip signal collected by the pressure sensor 1013. When the pressure sensor 1013 is provided at the lower layer of the display screen 1005, the processor 1001 controls the operability control on the UI interface according to the pressure operation of the user on the display screen 1005. The operability controls include at least one of a button control, a scroll bar control, an icon control, and a menu control.

The optical sensor 1015 is used to collect ambient light intensity. In one embodiment, the processor 1001 may control the display brightness of the display screen 1005 based on the ambient light intensity collected by the optical sensor 1015. Specifically, the display luminance of the display screen 1005 is turned up when the ambient light intensity is high, and the display luminance of the display screen 1005 is turned down when the ambient light intensity is low. In another embodiment, the processor 1001 may dynamically adjust the shooting parameters of the camera module 1006 according to the ambient light intensity collected by the optical sensor 1015.

Proximity sensor 1016, also referred to as a distance sensor, is typically located on the front panel of terminal 1000. Proximity sensor 1016 is used to collect the distance between the user and the front of terminal 1000. In one embodiment, processor 1001 controls display 1005 to switch from the on-screen state to the off-screen state when proximity sensor 1016 detects a gradual decrease in the distance between the user and the front of terminal 1000, and processor 1001 controls display 1005 to switch from the off-screen state to the on-screen state when proximity sensor 1016 detects a gradual increase in the distance between the user and the front of terminal 1000.

Those skilled in the art will appreciate that the structure shown in fig. 10 is not limiting and that terminal 1000 can include more or fewer components than shown, or certain components can be combined, or a different arrangement of components can be employed.

According to the terminal provided by the embodiment of the disclosure, the first object and the second object are subjected to transverse multidimensional comparison to obtain the detail information of the first object, the detail information can reflect the advantages and disadvantages of the first object and the second object, compared with the method provided by a manufacturer or an advertiser alone, the detail information is more objective and comprehensive, the reliability is higher, and a user can truly know the first object based on the detail information, so that the user consumes rationally.

The embodiment of the present disclosure provides a computer-readable storage medium having at least one piece of program code stored therein, the at least one piece of program code being loaded and executed by a processor to implement the detailed information acquisition method shown in fig. 2 or 3. The computer readable storage medium may be non-transitory. For example, the computer readable storage medium may be Read-Only Memory (ROM), random-access Memory (Random Access Memory, RAM), CD-ROM, magnetic tape, floppy disk, optical data storage device, etc.

The computer readable storage medium provided by the embodiment of the disclosure obtains the detail information of the first object by comparing the first object with the second object in a transverse multidimensional manner, wherein the detail information can embody the advantages and disadvantages of the first object and the second object, and compared with the method provided by a manufacturer or an advertiser alone, the detail information is more objective and comprehensive, has higher credibility, and a user can truly know the first object based on the detail information, thereby rationally consuming.

The disclosed embodiments provide a computer program product or computer program comprising computer instructions stored in a computer-readable storage medium, the computer instructions being read from the computer-readable storage medium by a processor of a computer device, the computer instructions being executed by the processor to cause the computer device to perform the methods provided in the various alternative implementations of fig. 2 or 3 described above.

The computer program product or the computer program provided by the embodiment of the disclosure obtains the detail information of the first object by comparing the first object with the second object in a transverse multi-dimensional manner, wherein the detail information can embody the advantages and disadvantages of the first object and the second object, and compared with the detail information provided by a manufacturer or an advertiser alone, the detail information is more objective and comprehensive, has higher credibility, and a user can truly know the first object based on the detail information, thereby rationally consuming.

It will be understood by those skilled in the art that all or part of the steps for implementing the above embodiments may be implemented by hardware, or may be implemented by a program for instructing relevant hardware, where the program may be stored in a computer readable storage medium, and the storage medium may be a read-only memory, a magnetic disk or an optical disk, etc.

The foregoing description of the preferred embodiments of the present disclosure is provided for the purpose of illustration only, and is not intended to limit the disclosure to the particular embodiments disclosed, but on the contrary, the intention is to cover all modifications, equivalents, alternatives, and alternatives falling within the spirit and principles of the disclosure.

Claims

1. A method for obtaining detailed information, characterized in that the method comprises:

During the playback of the target video, determining a first target object corresponding to the target video;

Displaying a comparison control, the comparison control is used to compare the first target object with a second target object operated by the user account, the attribute of the second target object is the same as the attribute of the first target object, and the attribute refers to the basis for classifying different targets;

In response to a triggering operation on the comparison control, comparison details information between the first target object and the second target object is displayed in a details information display area, the comparison details information is used to indicate at least one of a performance difference between the first target object and the second target object or description information of different user accounts; the details information display area includes a first option and a second option, the comparison details information includes a first type of information and a second type of information, the first type of information includes at least one of comment information, a description label and a probability of being selected, the description label is generated according to clustering of keywords extracted from the comment information, and is used to show the advantages and disadvantages of the target object, and the second type of information includes performance parameters;

In response to a trigger operation on the first option, the first type of information is displayed and the second type of information is hidden; in response to a trigger operation on the second option, the second type of information is displayed and the first type of information is hidden.

2. The method according to claim 1, characterized in that the display contrast control comprises:

On the video playback interface, display the comparison control; or,

According to the operation type of the user account on the first target object, the comparison control is displayed on an interface corresponding to the operation type.

3. The method according to claim 2, wherein the step of displaying the comparison control on an interface corresponding to the operation type of the first target object according to the operation type of the user account comprises:

In response to the operation type being a favorite operation, displaying the comparison control on the favorites interface of the user account; or,

In response to the operation type being a like operation, displaying the comparison control on the like interface of the user account; or,

In response to the operation type being a viewing operation, displaying the comparison control on the history viewing interface of the user account; or,

In response to the operation type being a comment operation, displaying the comparison control on the comment information display interface of the user account; or,

In response to the operation type being a follow operation, the comparison control is displayed on the follow interface of the user account.

4. The method according to claim 2, characterized in that, before displaying the comparison control on the interface corresponding to the operation type of the first target object according to the user account, the method further comprises:

According to the operation type, an interface entry corresponding to the operation type is displayed on the video playback interface, and in response to a triggering operation on the interface entry, an interface corresponding to the operation type is displayed.

5. The method according to claim 1, wherein in response to the triggering operation of the comparison control, displaying the comparison detailed information of the first target object and the second target object in the detailed information display area comprises:

In response to a triggering operation on the comparison control, a floating layer pops up on a display interface of the comparison control, the floating layer being used to display comparison details information of the first target object and the second target object; or,

In response to a triggering operation on the comparison control, a result detail interface is displayed, where the result detail interface is used to display comparison detail information of the first target object and the second target object.

6. The method according to claim 1, characterized in that the comparison details information includes comment information;

The displaying of comparison details of the first target object and the second target object includes:

The comment information of the first object and the second object is displayed according to the content of the comment information.

7. The method according to claim 6, characterized in that the comparison details information further includes at least one of a description label or a selection probability of the first target object and the second target object, and the selection probability is determined according to the number of participating users and the number of selected targets;

In the display areas corresponding to the first target object and the second target object, at least one of the description labels or the selection probabilities of the first target object and the second target object is displayed respectively.

8. The method according to any one of claims 1 to 7, characterized in that the comparison detailed information includes performance parameters of the first target object and the second target object;

In the display areas corresponding to the first target object and the second target object, performance parameters of the first target object and the second target object are displayed respectively.

9. The method according to claim 8, characterized in that the comparison details information further includes: at least one of the favorable comments, number of review information or purchase link of the first target object and the second target object;

In the display areas corresponding to the first target object and the second target object, at least one of the favorable comments, the number of review information, the description label or the purchase link of the first target object and the second target object is displayed respectively.

10. A device for acquiring detailed information, characterized in that the device comprises:

A determination module, used to determine a first target object corresponding to the target video during playback of the target video;

A display module, used to display a comparison control, wherein the comparison control is used to compare the first target object with a second target object operated by a user account, wherein the attribute of the second target object is the same as the attribute of the first target object, and the attribute refers to the basis for classifying different targets;

The display module is further used to display, in response to a trigger operation on the comparison control, comparison details information between the first target object and the second target object in a details information display area, the comparison details information being used to indicate at least one of a performance difference between the first target object and the second target object or description information of different user accounts; the details information display area includes a first option and a second option, the comparison details information includes a first type of information and a second type of information, the first type of information includes at least one of comment information, a description label and a probability of being selected, the description label is generated based on clustering of keywords extracted from the comment information, and is used to display the advantages and disadvantages of the target object, and the second type of information includes performance parameters;

A module for performing the following steps: in response to a trigger operation on the first option, displaying the first type of information and hiding the second type of information; in response to a trigger operation on the second option, displaying the second type of information and hiding the first type of information.

11. The device according to claim 10, characterized in that the display module is used to display the comparison control on the video playback interface; or

The display module is used to display the comparison control on an interface corresponding to the operation type performed by the user account on the first target object.

12. The device according to claim 11, characterized in that the display module is used for:

13. The device according to claim 11, characterized in that the display module is further used for:

14. The device according to claim 10, characterized in that the display module is further used to pop up a floating layer on the display interface of the comparison control in response to a trigger operation on the comparison control, and the floating layer is used to display comparison details information of the first target object and the second target object; or

The display module is further used to display a result detail interface in response to a trigger operation on the comparison control, wherein the result detail interface is used to display comparison detail information between the first target object and the second target object.

15. The device according to claim 10, wherein the comparison details information includes comment information;

The display module is further configured to display the comment information of the first target object and the second target object according to the content of the comment information.

16. The device according to claim 15, characterized in that the comparison details information further includes at least one of a description label or a selection probability of the first target object and the second target object, and the selection probability is determined according to the number of participating users and the number of selected targets;

The display module is further configured to display at least one of a description label or a selection probability of the first target object and the second target object in display areas corresponding to the first target object and the second target object, respectively.

17. The device according to any one of claims 10 to 16, characterized in that the comparison detailed information includes performance parameters of the first target object and the second target object;

The display module is further used to display the performance parameters of the first target and the second target in the display areas corresponding to the first target and the second target, respectively.

18. The device according to claim 17, characterized in that the comparison details information further includes: at least one of the favorable comments, number of review information or purchase link of the first target object and the second target object;

The display module is further used to display at least one of the following items: the popularity, number of review information, description label or purchase link of the first target object and the second target object in the display areas corresponding to the first target object and the second target object respectively.

19. A terminal, characterized in that the terminal comprises a processor and a memory, wherein the memory stores at least one program code, and the at least one program code is loaded and executed by the processor to implement the method for obtaining detailed information according to any one of claims 1 to 9.

20. A computer-readable storage medium, characterized in that at least one program code is stored in the storage medium, and the at least one program code is loaded and executed by a processor to implement the method for obtaining detailed information according to any one of claims 1 to 9.

21. A computer program product, comprising computer instructions, wherein the computer instructions are stored in a computer-readable storage medium, a processor of a computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions, so that the computer device executes the method for obtaining detailed information as described in any one of claims 1 to 9.