CN111353839B - Commodity information processing method, live commodity method, device and electronic equipment - Google Patents

Abstract

Embodiments of the present invention provide a product information processing method, a live broadcast product method, device, and electronic equipment, wherein the method includes: displaying an interactive product display area for displaying products in the live broadcast interface during the live broadcast display of products, Perform the following processing for the interactive commodity display area: detect the anchor's explanation content information for the commodity, and adjust the commodity display status in the interactive commodity display area according to the explained content information; Operation instructions to adjust the product display status. The present invention combines the live broadcast scene with the interactive display of commodities, which makes the introduction of commodities more intuitive and increases the user's sense of autonomous participation, especially for users who temporarily access the live broadcast room or exit and re-enter the live broadcast room halfway, they can conveniently Understanding the relevant content of the product also improves the user's experience of viewing the product introduction.

Description

Commodity information processing method, live commodity method, device and electronic equipment

technical field

The present application relates to a product information processing method, a method, a device and an electronic device for live broadcasting of products, and belongs to the field of computer technology.

Background technique

With the rapid development of online shopping platforms, many buying and selling behaviors have been transferred online. On some online shopping platforms, products will also be released or sold publicly in combination with live broadcasts. However, in the traditional live broadcast mode, the live broadcast interface mainly includes the anchor's video interface and the interactive chat interface, wherein the interactive chat interface may be in a separate area or embedded on the anchor's video interface. Since there may be many users entering the live broadcast room, the content displayed on the interactive chat interface is refreshed very quickly.

In the process of product release or sales, the introduction of products is generally systematic and sequential. For users who enter the live broadcast room halfway or leave and re-enter the live broadcast room, they may not understand the content of the previous introduction. , without quick access to product details. And because the content displayed on the chat interface refreshes very quickly, it is also difficult for users to obtain previous information from the interactive chat. This will cause users to lose interest in the live broadcast of the product.

In addition, the traditional live broadcast mode is used to release and sell products, and its interactive method is somewhat monotonous. It is impossible to display the products to users in all directions, and it is difficult for users to quickly understand the products.

Contents of the invention

Embodiments of the present invention provide a commodity information processing method, a live commodity method, a device, and an electronic device, so as to improve the display effect of live commodity.

In order to achieve the above purpose, an embodiment of the present invention provides a commodity information processing method, including:

During the live display of products, an interactive product display area for displaying products is displayed on the live broadcast interface, and the following processing is performed for the interactive product display area:

Detecting the anchor's explanation content information for the commodity, and adjusting the commodity display state in the interactive commodity display area according to the explained content information;

In response to the user's first operation instruction on the interactive product display area, the display state of the product is adjusted.

An embodiment of the present invention also provides a method for live broadcasting of commodities, the method is applied to a live broadcast interface, and the live broadcast interface at least includes an interactive commodity display area for displaying commodities and a live chat interaction area, and the method includes:

Obtain the live broadcast content of the anchor, and adjust the commodity display state in the interactive commodity display area according to the live broadcast content, the live broadcast content includes voice live broadcast information, the first chat information input in the live chat interactive area, and the host One or any multiple items in the gesture control information;

Obtain the user's interface control instructions for the interactive product display area and/or the second chat information input in the live chat interactive area, and adjust the product display status according to the interface control instructions and/or the second chat information.

The embodiment of the present invention also provides a commodity information processing device, including:

Interactive product display area display module: used to display the interactive product display area for displaying products in the live broadcast interface during the live broadcast display of products;

The first product display state adjustment module: for performing the following processing on the interactive product display area:

Detecting the anchor's explanation content information for the commodity, and adjusting the commodity display state in the interactive commodity display area according to the explained content information;

The second commodity display state adjustment module: for performing the following processing on the interactive commodity display area:

In response to the user's first operation instruction on the interactive product display area, the display state of the product is adjusted.

The embodiment of the present invention also provides an electronic device, including:

memory for storing programs;

a processor, coupled to the memory, for executing the program for processing as follows:

During the live display of products, an interactive product display area for displaying products is displayed on the live broadcast interface, and the following processing is performed for the interactive product display area:

Detecting the anchor's explanation content information for the commodity, and adjusting the commodity display state in the interactive commodity display area according to the explained content information;

In response to the user's first operation instruction on the interactive product display area, the display state of the product is adjusted.

The embodiment of the present invention also provides an electronic device, including:

memory for storing programs;

a processor, coupled to the memory, for executing the program for processing as follows:

Obtain the live broadcast content of the anchor, and adjust the commodity display state in the interactive commodity display area according to the live broadcast content, the live broadcast content includes voice live broadcast information, the first chat information input in the live chat interactive area, and the host One or any multiple items in the gesture control information;

Obtain the user's interface control instructions for the interactive product display area and/or the second chat information input in the live chat interactive area, and adjust the product display status according to the interface control instructions and/or the second chat information.

The embodiment of the present invention combines the live broadcast scene with the interactive display of commodities. In the interactive commodity display area, adaptive commodity display can be carried out according to the introduction content of the anchor, and users can also switch the commodity display according to their own operations to obtain the products they want. Knowing the content, this method makes the introduction of the product more intuitive, and also increases the user's sense of independent participation, especially for users who temporarily access the live broadcast room or exit and re-enter the live broadcast room, they can easily understand the relevant content of the product, It also improves the user experience of viewing product introductions.

The above description is only an overview of the technical solution of the present invention. In order to better understand the technical means of the present invention, it can be implemented according to the contents of the description, and in order to make the above and other purposes, features and advantages of the present invention more obvious and understandable , the specific embodiments of the present invention are enumerated below.

Description of drawings

Fig. 1 is one of the schematic diagrams of the live interface of the commodity information processing method of the embodiment of the present invention;

Fig. 2 is the second schematic diagram of the live interface of the commodity information processing method according to the embodiment of the present invention;

FIG. 3 is a schematic flowchart of a method for processing product information according to an embodiment of the present invention;

Fig. 4 is one of the application scene schematic diagrams of the product information processing method according to the embodiment of the present invention;

FIG. 5 is the second schematic diagram of the application scenario of the product information processing method according to the embodiment of the present invention;

FIG. 6 is the third schematic diagram of the application scenario of the product information processing method according to the embodiment of the present invention;

FIG. 7 is a schematic structural diagram of a product information processing device according to an embodiment of the present invention;

FIG. 8 is a schematic structural diagram of an electronic device according to an embodiment of the present invention.

Detailed ways

Exemplary embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. Although exemplary embodiments of the present disclosure are shown in the drawings, it should be understood that the present disclosure may be embodied in various forms and should not be limited by the embodiments set forth herein. Rather, these embodiments are provided so that the present disclosure can be more thoroughly understood, and the scope of the present disclosure can be fully conveyed to those skilled in the art.

In an online shopping platform, in order to enable users to have a more intuitive understanding of products, and improve user participation and user experience, an embodiment of the present invention provides a product information processing method, which combines live broadcast scenes with product interactive display, In the interactive product display area, adaptive product display can be carried out according to the introduction content of the anchor, and users can also switch the product display according to their own operations to obtain the content they want to know.

Specifically, as shown in Figure 1, it is one of the schematic diagrams of the live broadcast interface of the commodity information processing method of the embodiment of the present invention. The live broadcast interface in the figure is provided with an anchor video area and a live session area. On this basis, you can also Set up an interactive product display area. The interactive product display area is an intuitive display of products, which can be displayed in the form of pictures, videos, animations or AR, and can also be combined with text and voice. For a product, multiple display states of the product can be pre-made. For example, taking sports shoes as an example, different product display states can be made for the front, side, sole, etc. of the shoe. Introduce, the interactive product display area will cooperate with the display of the corresponding state of the product, for example, when the anchor introduces the sole, the interactive product display area will switch to the corresponding display state of the sole, and when introducing the front of the shoe, it will switch to the display of the corresponding front of the shoe state.

In addition, when the user enters the live broadcast, he may miss the anchor's explanation of the product's display status. At this time, the user can adjust the product display status according to his needs. For example, if the user wants to know more about the bottom and side of the sneaker, then the user Operations such as moving and flipping can be performed on the products in the interactive product display area to facilitate users to understand the products from multiple angles.

Further, as shown in Figure 2, which is the second schematic diagram of the live broadcast interface of the product information processing method of the embodiment of the present invention, the product display window may not only include an interactive product display area, but also include a display mode switching control area and product information Display area.

Wherein, in the product information display area, basic information of the product, such as product name, model, price, etc., can be displayed. In the display mode switching control area, multiple product display modes can be preset according to the product type. In different display modes, the interactive product display area will display the product from different angles. Taking sports shoes as an example, the product display mode It can include commodity appearance display mode, process dismantling display mode, function test display mode, etc. In the appearance display mode, the display area mainly displays the appearance of the product from different angles, so that users can fully understand the appearance characteristics of the product. In the process dismantling display mode, the display area can display the product from the perspective of the product’s internal structure and processing technology. Descriptions with text and pictures. In the functional test display mode, products can be displayed from the perspective of performance testing and application scenario demonstration. For example, for sports running shoes, the running scene can be simulated to test and display the anti-skid performance and running-up performance of sports shoes.

In addition, in order to enhance the effect of the live broadcast, the background of different live broadcast interfaces can be switched for different product display modes. For example, the product appearance display mode can be used as the default product display mode. In this mode, the background of the live broadcast interface can be the video screen of the anchor, and when the product display mode is switched to the function test display mode, the background can be switched to For the corresponding scene interface, for example, when displaying the function test display mode of sports running shoes, the background of the live broadcast interface can be a sports field, etc., so as to improve the user experience in this display mode.

The embodiment of the present invention combines the live broadcast scene with the interactive display of commodities. In the interactive commodity display area, adaptive commodity display can be carried out according to the introduction content of the anchor, and users can also switch the commodity display according to their own operations to obtain the products they want. Knowing the content, this method makes the introduction of the product more intuitive, and also increases the user's sense of independent participation, especially for users who temporarily access the live broadcast room or exit and re-enter the live broadcast room, they can easily understand the relevant content of the product, It also improves the user experience of viewing product introductions.

The technical solutions of the present invention will be further described below through some specific examples.

Embodiment one

As shown in FIG. 3 , it is a schematic flowchart of a method for processing product information according to an embodiment of the present invention, and the method includes the following steps:

S101: During the live display of the products, an interactive product display area for displaying the products is displayed on the live broadcast interface.

Specifically, in the live broadcast interface as shown in Figure 1, in order to improve the product display effect, an interactive product display area for displaying products can be displayed in the live broadcast interface. The interactive product display area is an intuitive display of the product, and this area can Various forms can be used, for example, the products can be displayed independently in the form of pictures, videos, animations or AR, etc., and can also be combined with text, voice, etc. The window can be a floating window, and the interactive commodity display area is located in the commodity display window.

S102: Perform the following processing for the interactive product display area:

Detect the anchor's explanation content information for the product, and adjust the product display status in the interactive product display area according to the explanation content information.

Specifically, for a product, multiple display states of the product can be pre-made for different sides of the product. For example, taking sports shoes as an example, different product display states can be made for the front, side, sole, etc. of the shoe and broadcast live on the anchor. During the process, according to the anchor's explanation of the product introduction, the interactive product display area will display the corresponding state of the product. For example, when the anchor introduces the sole, the interactive product display area will switch to the corresponding display state of the sole. , it will switch to the display state of the corresponding shoe front.

S103: Perform the following processing on the interactive commodity display area:

In response to the user's first operation instruction on the interactive product display area, the display state of the product is adjusted.

Specifically, in response to the user's rotation operation on the product displayed in the interactive product display area, the display angle of the product is adjusted.

When the user enters the live broadcast, it is possible to miss the anchor's explanation of a certain state of the product. At this time, the user can adjust the display state of the product according to the needs. For example, the user wants to know more about the bottom and side of the sports shoes. Perform operations such as moving and flipping the products in the interactive product display area to adjust the display angle of the products, so that users can understand the products from multiple angles.

The above mentioned that through the interactive product display area, the products can be better displayed, and at the same time, the display status of the products can be adjusted in accordance with the anchor's explanation and the user's operation, which improves the user's viewing experience.

Furthermore, the product display window may also include a display mode switching control area, and multiple product display modes are preset for the product, and this embodiment of the present invention may also include the following processing: in response to the user's second operation instruction on the display mode switching control area , to switch the product display mode.

As shown in Figure 2, the product display mode can include any of the product appearance display mode, process dismantling display mode, and function test display mode, and the user can switch the mode by selecting the button in the display mode switching control area.

Specifically, in the appearance display mode, the interactive product display area mainly displays the appearance of the product from different angles so that the user can fully understand the appearance characteristics of the product. For example, as shown in Figure 4, which is one of the application scene schematic diagrams of the product information processing method of the embodiment of the present invention, taking the live introduction of sports shoes as an example, the product appearance display mode can be used as the default product display mode. In the live broadcast mode, the background of the live broadcast interface can be the anchor’s video screen. In the interactive product display area, the product can be displayed in 360 degrees. Users can also move and flip the product along the direction of the arrow in the figure to view all sides of the product.

In the process dismantling display mode, multiple process selection buttons can be displayed, each process selection button corresponds to a different process content, and in response to the user's click operation on the process selection button, a demonstration of the corresponding process content is displayed. For example, as shown in Figure 5, which is the second schematic diagram of the application scene of the product information processing method of the embodiment of the present invention, the interactive product display area displays the product from the perspective of the internal structure and processing technology of the product, in order to highlight the production process For related content, the live broadcast interface can be displayed in a reduced window. In the process dismantling mode, multiple process selection buttons in the shoemaking process can be set, for example, buttons for sole production process, shoe upper production process, keel structure process, etc. , when the user clicks the sole production process button, the interactive product display area will display the corresponding process technology and related process content, and can also be accompanied by text descriptions and voice explanations to help users better understand the production process of the product.

In the function test demonstration mode, the user receives the input of test parameters and/or the selection of the test scene for the function test, responds to the operation instruction to start the function test, and performs the commodity function test demonstration according to the test parameters and/or test scene. For example, as shown in Figure 6, it is the third application scenario schematic diagram of the product information processing method of the embodiment of the present invention. In the function test display mode, the corresponding test scene selection button can be set, for example, running scene, shooting scene , jumping scenes, etc., and set parameter configuration columns in each scene, such as the tester's height and weight and other information. When the user selects a specific scene, according to the relevant parameters configured by the user, the interactive product display area will perform a functional test demonstration of the product, and the generated test report can also be displayed in text and other ways.

Furthermore, multiple commodity display modes may correspond to multiple live interface backgrounds, and the embodiment of the present invention may also include the following processing: in response to the user switching the commodity display mode, switching the background of the live interface.

Specifically, in order to enhance the effect of the live broadcast, the backgrounds of different live broadcast interfaces can be switched for different commodity display modes. For example, when the product display mode is the function test display mode, the background can be switched to the corresponding scene interface. For example, when the function test display mode of sports running shoes is displayed, the background of the live broadcast interface can be a sports field, etc., which can improve the user experience in this mode. The experience effect in this display mode.

In addition, the product display window may also include a product information display area, where general information of the product is displayed. For example, the product name, model, price, etc.

The embodiment of the present invention combines the live broadcast scene with the interactive display of commodities. In the interactive commodity display area, adaptive commodity display can be carried out according to the introduction content of the anchor, and users can also switch the commodity display according to their own operations to obtain the products they want. Knowing the content, this method makes the introduction of the product more intuitive, and also increases the user's sense of independent participation, especially for users who temporarily access the live broadcast room or exit and re-enter the live broadcast room, they can easily understand the relevant content of the product, It also improves the user experience of viewing product introductions.

Embodiment two

As shown in FIG. 7, it is a schematic structural diagram of a product information processing device according to an embodiment of the present invention, and the device includes:

Interactive commodity display area display module 21: used for displaying an interactive commodity display area for displaying commodities in the live broadcast interface during live broadcast display of commodities.

Specifically, in order to improve the display effect of products, an interactive product display area for displaying products can be displayed in the live broadcast interface. The interactive product display area is a visual display of products. Products can be displayed in the form of video, animation or AR, and can also be displayed in combination with text and voice. In addition, a product display window can be set in the live broadcast interface. The product display window can be a floating window. The interactive product display area is located in product display window.

In addition, the product display window may also include a product information display area, where general information of the product is displayed. For example, the product name, model, price, etc.

The first product display state adjustment module 22: for performing the following processing on the interactive product display area:

Detect the anchor's explanation content information for the product, and adjust the product display status in the interactive product display area according to the explanation content information.

Specifically, for a product, multiple display states of the product can be pre-made for different sides of the product. For example, taking sports shoes as an example, different product display states can be made for the front, side, sole, etc. of the shoe and broadcast live on the anchor. During the process, according to the anchor's explanation of the product introduction, the interactive product display area will display the corresponding state of the product. For example, when the anchor introduces the sole, the interactive product display area will switch to the corresponding display state of the sole. , it will switch to the display state of the corresponding shoe front.

The second commodity display state adjustment module 23: for performing the following processing on the interactive commodity display area:

In response to the user's first operation instruction on the interactive product display area, the display state of the product is adjusted.

Specifically, in response to the user's rotation operation on the product displayed in the interactive product display area, the display angle of the product is adjusted.

When the user enters the live broadcast, it is possible to miss the anchor's explanation of a certain state of the product. At this time, the user can adjust the display state of the product according to the needs. For example, the user wants to know more about the bottom and side of the sports shoes. Perform operations such as moving and flipping the products in the interactive product display area to adjust the display angle of the products, so that users can understand the products from multiple angles.

The above mentioned that through the interactive product display area, the products can be better displayed, and at the same time, the display status of the products can be adjusted in accordance with the anchor's explanation and the user's operation, which improves the user's viewing experience.

Further, the device may also include:

The commodity display mode switching module 24 is configured to switch the commodity display mode in response to the user's second operation instruction on the display mode switching control area.

The product display mode can include any number of product appearance display mode, process dismantling display mode, and function test display mode. The user can switch the mode by selecting the button in the display mode switching control area.

Specifically, in the appearance display mode, the interactive product display area mainly displays the appearance of the product from different angles so that the user can fully understand the appearance characteristics of the product. Taking the introduction of sports shoes in the live broadcast as an example, the product appearance display mode can be used as the default product display mode. In this mode, the background of the live broadcast interface can be the video screen of the anchor, and in the interactive product display area, the product can be displayed in 360 degrees. Appearance Gallery.

In the process dismantling display mode, multiple process selection buttons can be displayed, each process selection button corresponds to a different process content, and in response to the user's click operation on the process selection button, a demonstration of the corresponding process content is displayed. The interactive product display area displays the product from the perspective of the internal structure and processing technology of the product. In order to highlight the relevant content of the production process, the live interface can be displayed in a reduced window. In the process dismantling mode, the shoe-making process can be set There are multiple process selection buttons in , for example, the sole production process, shoe upper production process, keel structure process, etc. When the user clicks the sole production process button, the interactive product display area will display the corresponding process technology and related process content , can also be accompanied by text descriptions and voice explanations, etc., to help users better understand the production process of the product.

In the function test demonstration mode, the user receives the input of test parameters and/or the selection of the test scene for the function test, responds to the operation instruction to start the function test, and performs the commodity function test demonstration according to the test parameters and/or test scene. In the function test display mode, you can set the corresponding test scene selection buttons, such as running scene, shooting scene, jumping scene, etc., and set parameter configuration columns in each scene, such as the height and weight of the tester. When the user selects a specific scene, according to the relevant parameters configured by the user, the interactive product display area will perform a functional test demonstration of the product, and the generated test report can also be displayed in text and other ways.

Further, the device may also include:

The background switching module is used to switch the background of the live interface in response to the switching of the commodity display mode.

Specifically, for different product display modes, the backgrounds of different live broadcast interfaces can be switched. For example, when the product display mode is the function test display mode, the background can be switched to the corresponding scene interface. For example, when the function test display mode of sports running shoes is displayed, the background of the live broadcast interface can be a sports field, etc., which can improve the user experience in this mode. The experience effect in this display mode.

The embodiment of the present invention combines the live broadcast scene with the interactive display of commodities. In the interactive commodity display area, adaptive commodity display can be carried out according to the introduction content of the anchor, and users can also switch the commodity display according to their own operations to obtain the products they want. Knowing the content, this method makes the introduction of the product more intuitive, and also increases the user's sense of independent participation, especially for users who temporarily access the live broadcast room or exit and re-enter the live broadcast room, they can easily understand the relevant content of the product, It also improves the user experience of viewing product introductions.

Embodiment Three

This embodiment provides a method for live broadcasting of commodities. The method is applied to a live broadcast interface. The live broadcast interface includes at least an interactive commodity display area for displaying commodities and a live chat interaction area.

The above method includes the following processing contents:

S201: Obtain the live broadcast content of the anchor, and adjust the commodity display status in the interactive commodity display area according to the live broadcast content, the live broadcast content includes voice live broadcast information, the first chat information input in the live chat interactive area And one or any multiple items of the host's gesture control information.

During the live broadcast, the anchor mainly explains the products in the form of voice. During the process of explaining, he can generate control instructions by obtaining keywords in the explanation content or performing semantic analysis to trigger changes in the display status of the products. , for example, switch the display angle of the shoes in Figure 4. The change of the product display state can also be triggered by the host's gesture action. For example, the host makes a flip gesture, and the display angle of the shoes in Figure 4 can be flipped and adjusted. In addition, the anchor sometimes enters text information in the interactive area of the live chat. Key words can be captured or semantic analysis can be performed on these text information to generate control instructions, thereby triggering changes in the product display status.

S202: Obtain the user's interface control instruction for the interactive product display area and/or the second chat information input in the live chat interactive area, and adjust the product display status according to the interface control instruction and/or the second chat information .

During the live broadcast, users can also adjust the product display status according to their own needs. They can adjust the product display angle through mouse or touch screen control, or input chat information in the live chat interactive area to trigger the adjustment of product display status. , For example, enter "I want to see the bottom of the shoe", capture keywords or perform semantic analysis through the input chat information, and generate control instructions, thereby triggering the adjustment of product display status.

In addition, a product display window may be set in the live broadcast interface, the interactive product display area is located in the product display window, and the product display window also includes a display mode switching control area, and how many A product display mode, the interactive product display area is used to display products in the selected product display mode, correspondingly, the above method may also include: in response to the user's switching control instruction to the display mode switching control area, switching the Product display mode.

In addition, the live broadcast interface may also include a background switching button. Correspondingly, the method may further include: responding to an operation instruction of clicking the background switching button, setting the background of the live broadcast interface in the live broadcast background of the anchor and corresponding to the commodity display mode Switch between the product display backgrounds of the . By default, the background of the live broadcast interface is generally set to the real-time video of the host. However, in order to increase the effect of the product live broadcast, you can also set some backgrounds mainly based on the product itself. These backgrounds can be set on the live broadcast interface. Press the key to switch.

The embodiment of the present invention organically combines the live broadcast scene with the interactive display of products, making the anchor's introduction to the products more intuitive, and also increasing the user's sense of autonomous participation, especially for users who temporarily access the live broadcast room or exit and re-enter the live broadcast room , can easily understand the relevant content of the product, and also enhance the user experience of viewing the product introduction.

Embodiment four

The preceding embodiments describe the flow processing and device structure of the embodiments of the present invention. The functions of the above-mentioned methods and devices can be realized by means of an electronic device, as shown in FIG. 8 , which is a schematic structural diagram of the electronic device of the embodiment of the present invention , specifically including: a memory 110 and a processor 120.

The memory 110 is used for storing programs.

In addition to the above programs, the memory 110 may also be configured to store other various data to support operations on the electronic device. Examples of such data include instructions for any application or method operating on the electronic device, contact data, phonebook data, messages, pictures, videos, etc.

The memory 110 can be implemented by any type of volatile or non-volatile storage device or their combination, such as static random access memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable Programmable Read Only Memory (EPROM), Programmable Read Only Memory (PROM), Read Only Memory (ROM), Magnetic Memory, Flash Memory, Magnetic or Optical Disk.

The processor 120, coupled to the memory 110, is used to execute the program in the memory 110, so as to perform the following processing:

During the live display of products, an interactive product display area for displaying products is displayed on the live broadcast interface, and the following processing is performed for the interactive product display area:

Detect the anchor's explanation content information for the product, and adjust the product display status in the interactive product display area according to the explanation content information;

In response to the user's first operation instruction on the interactive product display area, the display state of the product is adjusted.

Among them, a product display window is set in the live broadcast interface, and the interactive product display area is located in the product display window. The product display window also includes a display mode switching control area. There are multiple product display modes preset for the product. Each product display mode, The interactive product display area is used to display products in the selected product display mode,

The above processing also includes:

In response to the user's second operation instruction on the display mode switching control area, the product display mode is switched.

Among them, multiple product display modes correspond to the backgrounds of multiple live broadcast interfaces, and the above processing also includes:

In response to switching of the product display mode, the background of the live broadcast interface is switched.

Wherein, the product display window also includes a product information display area, and the general information of the product is displayed in the product information display area.

Wherein, the product display window is a floating window.

Wherein, the product display mode includes: any multiple items of the product appearance display mode, the process dismantling display mode, and the function test display mode.

Among them, in the product appearance display mode, in response to the user's first operation instruction on the interactive product display area, adjusting the product display status includes:

In response to the rotation operation of the user on the product displayed in the interactive product display area, the display angle of the product is adjusted.

Among them, in the process dismantling display mode, multiple process selection buttons are displayed in the interactive product display area, and each process selection button corresponds to different process content. In response to the user's first operation instruction on the interactive product display area, Adjusting the product display status includes:

In response to the user's click operation on the process selection button, the corresponding process content demonstration is displayed.

Among them, in the function test display mode, in response to the user's first operation instruction on the interactive product display area, adjusting the product display status includes:

Receiving user input of test parameters and/or selection of test scenarios for functional testing, responding to an operation instruction to start functional testing, and performing product functional test demonstrations according to the test parameters and/or test scenarios.

As another embodiment of an electronic device, the electronic device includes:

memory 110, for storing programs;

The processor 120, coupled to the memory 110, is used to execute the program for the following processing:

Obtain the live broadcast content of the anchor, and adjust the commodity display state in the interactive commodity display area according to the live broadcast content, the live broadcast content includes voice live broadcast information, the first chat information input in the live chat interactive area, and the host One or any multiple items in the gesture control information;

Obtain the user's interface control instructions for the interactive product display area and/or the second chat information input in the live chat interactive area, and adjust the product display status according to the interface control instructions and/or the second chat information.

Wherein, a commodity display window is set in the live broadcast interface, the interactive commodity display area is located in the commodity display window, and the commodity display window also includes a display mode switching control area, and a plurality of a product display mode, said interactive product display area is used to display products in the selected product display mode,

The processing may also include:

In response to the user's switching control instruction to the display mode switching control area, the commodity display mode is switched.

The live broadcast interface includes a background switching button, and the processing may also include:

In response to the operation instruction of clicking the background switching button, the background of the live broadcast interface is switched between the anchor live broadcast background and the commodity display background corresponding to the commodity display mode.

The detailed description of the above-mentioned processing process, detailed description of the technical principle, and detailed analysis of the technical effect have been described in detail in the previous embodiments, and will not be repeated here.

Further, as shown in the figure, the electronic device may further include: a communication component 130, a power supply component 140, an audio component 150, a display 160 and other components. The figure only schematically shows some components, which does not mean that the electronic device only includes the components shown in the figure.

The communication component 130 is configured to facilitate wired or wireless communication between the electronic device and other devices. Electronic devices can access wireless networks based on communication standards, such as WiFi, 2G or 3G, or a combination thereof. In one exemplary embodiment, the communication component 130 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component 130 also includes a near field communication (NFC) module to facilitate short-range communication. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, Infrared Data Association (IrDA) technology, Ultra Wide Band (UWB) technology, Bluetooth (BT) technology and other technologies.

The power supply component 140 provides power for various components of the electronic device. Power supply components 140 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power to an electronic device.

The audio component 150 is configured to output and/or input audio signals. For example, the audio component 150 includes a microphone (MIC), which is configured to receive an external audio signal when the electronic device is in an operation mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may be further stored in the memory 110 or transmitted via the communication component 130 . In some embodiments, the audio component 150 also includes a speaker for outputting audio signals.

The display 160 includes a screen, which may include a liquid crystal display (LCD) and a touch panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive input signals from a user. The touch panel includes one or more touch sensors to sense touches, swipes, and gestures on the touch panel. The touch sensor may not only sense a boundary of a touch or a swipe action, but also detect duration and pressure associated with the touch or swipe operation.

Those of ordinary skill in the art can understand that all or part of the steps for implementing the above method embodiments can be completed by program instructions and related hardware. The aforementioned program can be stored in a computer-readable storage medium. When the program is executed, it executes the steps including the above-mentioned method embodiments; and the aforementioned storage medium includes: ROM, RAM, magnetic disk or optical disk and other various media that can store program codes.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present invention, rather than limiting them; although the present invention has been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art should understand that: It is still possible to modify the technical solutions described in the foregoing embodiments, or perform equivalent replacements for some or all of the technical features; and these modifications or replacements do not make the essence of the corresponding technical solutions deviate from the technical solutions of the various embodiments of the present invention. scope.

Claims (14)

1. A commodity information processing method, comprising: During the live display of products, an interactive product display area for displaying products is displayed on the live broadcast interface, and the following processing is performed for the interactive product display area: Detecting the anchor's explanation content information for the commodity, and adjusting the commodity display state in the interactive commodity display area according to the explained content information; Adjusting the product display status in response to the user's first operation instruction on the interactive product display area; Wherein, the adjustment of the commodity display state in response to the user's first operation instruction on the interactive commodity display area includes: Adjusting the display angle of the product in response to the user's rotation operation on the product displayed in the interactive product display area; or, In response to the user's click operation on the process selection button, display the corresponding process content demonstration; or, Receiving user input of test parameters and/or selection of test scenarios for functional testing, responding to an operation instruction to start functional testing, and performing a product functional test demonstration according to the test parameters and/or test scenarios. 2. The method according to claim 1, wherein a commodity display window is set in the live broadcast interface, the interactive commodity display area is located in the commodity display window, and the commodity display window also includes display mode switching control area, multiple product display modes are preset for the product, and for each product display mode, the interactive product display area is used to display products in the selected product display mode, The method also includes: In response to the user's second operation instruction on the display mode switching control area, the product display mode is switched. 3. The method according to claim 2, wherein a plurality of commodity display modes correspond to the backgrounds of a plurality of live interfaces, and the method further comprises: In response to switching of the commodity display mode, the background of the live broadcast interface is switched. 4. The method according to claim 2, wherein the product display window further includes a product information display area, and the general information of the product is displayed in the product information display area. 5. The method according to claim 2, wherein the product display window is a floating window. 6 . The method according to claim 2 , wherein the product display mode includes: any multiple items of a product appearance display mode, a process disassembly display mode, and a function test display mode. 7 . 7. The method according to claim 6, wherein, in the process disassembly display mode, buttons for selecting a plurality of processes are displayed in the interactive commodity display area. 8. A commodity information processing device, comprising: Interactive product display area display module: used to display the interactive product display area for displaying products in the live broadcast interface during the live broadcast display of products; The first product display state adjustment module: used to perform the following processing on the interactive product display area: detect the anchor's explanation content information for the product, and adjust the product display state in the interactive product display area according to the explanation content information; The second product display state adjustment module: used to perform the following processing on the interactive product display area: adjust the product display state in response to the user's first operation instruction on the interactive product display area; Wherein, the adjustment of the commodity display state in response to the user's first operation instruction on the interactive commodity display area includes: Adjusting the display angle of the product in response to the user's rotation operation on the product displayed in the interactive product display area; or, In response to the user's click operation on the process selection button, display the corresponding process content demonstration; or, Receiving user input of test parameters and/or selection of test scenarios for functional testing, responding to an operation instruction to start functional testing, and performing a product functional test demonstration according to the test parameters and/or test scenarios. 9. The device according to claim 8, wherein a product display window is set in the live broadcast interface, the interactive product display area is located in the product display window, and the product display window also includes display mode switching control area, multiple product display modes are preset for the product, and for each product display mode, the interactive product display area is used to display products in the selected product display mode, The unit also includes: Commodity display mode switching module: used to switch the commodity display mode in response to the user's second operation instruction on the display mode switching control area. 10. An electronic device, comprising: memory for storing programs; a processor, coupled to the memory, for executing the program for processing as follows: During the live display of products, an interactive product display area for displaying products is displayed on the live broadcast interface, and the following processing is performed for the interactive product display area: Detecting the anchor's explanation content information for the commodity, and adjusting the commodity display state in the interactive commodity display area according to the explained content information; Adjusting the product display status in response to the user's first operation instruction on the interactive product display area; Wherein, the adjustment of the commodity display state in response to the user's first operation instruction on the interactive commodity display area includes: Adjusting the display angle of the product in response to the user's rotation operation on the product displayed in the interactive product display area; or, In response to the user's click operation on the process selection button, display the corresponding process content demonstration; or, Receiving user input of test parameters and/or selection of test scenarios for functional testing, responding to an operation instruction to start functional testing, and performing a product functional test demonstration according to the test parameters and/or test scenarios. 11. A method for live broadcasting of commodities, the method is applied to a live broadcast interface, and the live broadcast interface at least includes an interactive commodity display area for displaying commodities and a live chat interactive area, the method comprising: Obtain the live broadcast content of the anchor, and adjust the commodity display state in the interactive commodity display area according to the live broadcast content, the live broadcast content includes voice live broadcast information, the first chat information input in the live chat interactive area, and the host One or any multiple items in the gesture control information; Obtain the user's interface control instructions for the interactive product display area and/or the second chat information input in the live chat interactive area, and adjust the product display status according to the interface control instructions and/or the second chat information; Wherein, said adjusting commodity display state according to said interface control instruction and/or said second chat information includes: Adjusting the display angle of the product in response to the user's rotation operation on the product displayed in the interactive product display area; or, In response to the user's click operation on the process selection button, display the corresponding process content demonstration; or, Receiving user input of test parameters and/or selection of test scenarios for functional testing, responding to an operation instruction to start functional testing, and performing a product functional test demonstration according to the test parameters and/or test scenarios. 12. The method according to claim 11, wherein a product display window is set in the live broadcast interface, the interactive product display area is located in the product display window, and the product display window also includes display mode switching control area, multiple product display modes are preset for the product, and the interactive product display area is used to display products in the selected product display mode, The method also includes: In response to the user's switching control instruction to the display mode switching control area, the commodity display mode is switched. 13. The method according to claim 12, wherein the live broadcast interface includes a background switching button, and the method further comprises: In response to the operation instruction of clicking the background switching button, the background of the live broadcast interface is switched between the anchor live broadcast background and the commodity display background corresponding to the commodity display mode. 14. An electronic device, comprising: memory for storing programs; a processor, coupled to the memory, for executing the program for processing as follows: Obtain the live broadcast content of the anchor, and adjust the commodity display state in the interactive commodity display area according to the live broadcast content, the live broadcast content includes voice live broadcast information, the first chat information input in the live chat interactive area, and the host One or any multiple items in the gesture control information; Obtain the user's interface control instructions for the interactive product display area and/or the second chat information input in the live chat interactive area, and adjust the product display status according to the interface control instructions and/or the second chat information; Wherein, said adjusting commodity display state according to said interface control instruction and/or said second chat information includes: Adjusting the display angle of the product in response to the user's rotation operation on the product displayed in the interactive product display area; or, In response to the user's click operation on the process selection button, display the corresponding process content demonstration; or, Receiving user input of test parameters and/or selection of test scenarios for functional testing, responding to an operation instruction to start functional testing, and performing a product functional test demonstration according to the test parameters and/or test scenarios.

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