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All Journal Jurnal Pengabdian Pelita Insani (JPPI) Jurnal Pengabdian Pelita Insani (JPPI)
Afifah KA
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Humanities Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Penerapan Digitalisasi Marketing dalam Meningkatkan Pendapatan UMKM Desa Telajung MH Ainulyaqin; Adrianna SR; Sukron Mamun; Preatmi Nurastuti; Afifah KA; Widia Salsabilah
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/xgcbfd87

Abstract

The implementation of digital marketing has proven its positive impact on Micro, Small, and Medium Enterprises (MSMEs). This case study explores how UMKM Lemon Sereh Bunda in Telajung Village increased the visibility and sales of their products through digital initiatives, such as website creation, active presence on social media, and utilization of e-commerce platforms. By generating engaging and relevant content, this MSME successfully created strong brand awareness, achieved significant sales growth, and had a positive impact on the local economy.
Penerapan Digitalisasi Marketing dalam Meningkatkan Pendapatan UMKM Desa Telajung MH Ainulyaqin; Adrianna SR; Sukron Mamun; Preatmi Nurastuti; Afifah KA; Widia Salsabilah
JPPI: Jurnal Pengabdian Pelita Insani Vol. 2 No. 02 (2025): JPPI Edisi Agustus 2025
Publisher : LPPM STEBIS YPII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71195/xgcbfd87

Abstract

The implementation of digital marketing has proven its positive impact on Micro, Small, and Medium Enterprises (MSMEs). This case study explores how UMKM Lemon Sereh Bunda in Telajung Village increased the visibility and sales of their products through digital initiatives, such as website creation, active presence on social media, and utilization of e-commerce platforms. By generating engaging and relevant content, this MSME successfully created strong brand awareness, achieved significant sales growth, and had a positive impact on the local economy.
Co-Authors Adrianna SR MH Ainulyaqin Preatmi Nurastuti Sukron Mamun Widia Salsabilah