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All Journal Tintamas: Jurnal Pengabdian Indonesia Emas
Arofah, Erika Afifatul
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Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health

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Optimalisasi produk UMKM melalui pelatihan desain logo dan kemasan di Desa Kalijambe Kecamatan Bringin Kabupaten Semarang Muafidah, Zahrotul; Rohman, Taufiqur; Arofah, Erika Afifatul; Prabawa, Abi Fa’izzarahman
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 1 No. 1 (2024): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v1i1.1027

Abstract

In the business world in Indonesia, many problems are currently being faced, one of which is intense product competition in the marketing realm with large companies whose products meet quality standards. The need for more expertise of MSMEs (micro, small, and medium enterprises) in improving product quality is the cause of this problem. This study aims to provide training on optimizing MSME products through logo design and product packaging. The method used is PAR (Participatory Action Research), which involves planning, action, observation, and reflection stages. The number of subjects was 24 MSME actors in Kalijambe Village. KKN students took the initiative to hold logo and packaging design training by inviting entrepreneurship experts and academics from UIN Salatiga, and the result was that MSMEs in Kalijambe Village, whose product packaging was initially less attractive, became more attractive.
Co-Authors Muafidah, Zahrotul Prabawa, Abi Fa’izzarahman Taufiqur Rohman