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All Journal Jurnal Manajemen Bisnis Kewirausahaan
Katherin JR Purba
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Economics, Econometrics & Finance

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Analisis Pengaruh Kualitas Pelayanan, Harga, dan Suasana Toko terhadap Peningkatan Loyalitas Pelanggan pada Toko Snack UD. Bunda Ida Katherin JR Purba; Aprinawati Aprinawati
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 2 (2025): Agustus : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i2.2854

Abstract

This study aims to analyze the effect of service quality, price, and store atmosphere on customer loyalty at UD. Bunda Ida Snack Shop. A sample of 170 respondents was obtained using convenience sampling technique. Primary data were collected through questionnaires and analyzed using multiple linear regression via SPSS 24.0. The results of the t-test and F-test showed that the three independent variables had a positive and significant effect on customer loyalty, both partially and simultaneously. The price variable has the most dominant influence. 94.9% of customer loyalty is explained by these three variables, the rest is influenced by other factors.
Co-Authors Aprinawati, Aprinawati