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All Journal Bulletin of Management and Business Journal of Education for Sustainability and Diversity
Chasanah, Usfatul
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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The School Principal's Visionary Leadership in Improving Student Achievement (Case Study at Shalahudin Junior High School Malang) Chasanah, Usfatul; Nurabadi, Ahmad; Zulkarnain, Wildan; Timan, Agus
Journal of Education for Sustainability and Diversity Vol. 3 No. 2 (2025)
Publisher : Angstrom Centre of Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57142/jesd.v3i2.845

Abstract

Principals in the field of education can determine the goals to be achieved in the future, such as improving student achievement. This study aims to describe the formulation and implementation of vision, the principal's visionary leadership style, the principal's strategy in improving achievement, and the character developed by the principal. The method in this research uses a qualitative approach of case study design with data collection techniques of interview, observation, and documentation. The results of this research show (1) The formulation and implementation of the vision at Shalahudin Junior High School is carried out by deliberation by gathering all stake holders; (2) the leadership style of the principal of Shalahudin Junior High School Malang is a visionary leadership style; (3) the principal's strategy in improving student achievement is by having activities based on religious aspects, developing talents and interests, making TTS programs; and (3) the characters developed by the principal are discipline, responsibility, Islamic, orderly, achievers, and entrepreneurs.
The Influence Of Personal Selling And Digital Marketing As Well As Buying Interest In Purchasing Decisions. Case Study Customer HousingGolden Waringin Karangploso Malang Chasanah, Usfatul
Bulletin of Management and Business Vol. 5 No. 1 (2024): March 2024
Publisher : Universitas Widyagama Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31328/bmb.v5i1.429

Abstract

The purpose of this study was to determine the effect of personal selling, digital marketing, and buying interest on purchasing decisions in the Golden Waringin Karangploso property. The analysis used in this study is the Partial Least Square (PLS) analysis. Each of these hypotheses will be analyzed using smartPLS 3.2.9 software to test the relationship between variables. The methods and quantitative research instruments used are a questionnaire measured using a Likert scale. Respondents in this study were 40 respondents consisting of men and women with various age and occupation. The sampling technique used was purposive sampling. From the results of data analysis, the coefficient of determination (R Square) is 82,8%, so it means that personal selling, digital marketing and buying interest simultaneously have a significant effect. Partially Personal Selling has an insignificant effect but has a positive relationship direction. Digital Marketing variables have a significant effect and have a positive relationship direction. The Purchase Interest variable has a significant effect and has a positive relationship direction.
Co-Authors Agus Timan Nurabadi, Ahmad Wildan Zulkarnain, Wildan